Huda Kattan expands beauty empire with new skincare line

Huda Kattan is ranked in the top 40 of Forbes’ 2019 list of the wealthiest self-made female entrepreneurs in the US. (Getty)
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Updated 13 January 2020

Huda Kattan expands beauty empire with new skincare line

  • The beauty guru announced she will soon release products from her new skincare line

DUBAI: Iraqi-US makeup entrepreneur Huda Kattan is about to drop her latest launch, Huda Beauty Skin.

The beauty guru announced the news Sunday on her Instagram accounts. 

Kattan has always been open about her skin imperfections. “I’ve said it before, but my skin has been a JOURNEY,” she wrote in the post. 

Despite her extensive knowledge of makeup, Kattan was never satisfied with her skin, she said. “As a kid I had really dry-sensitive skin, that was super rough and uneven in tone and texture, and at 19 I started dealing with cystic adult acne,” she wrote. 

 
 
 
 

 
 
 
 
 
 
 
 
 

Our first ever post on @hudabeautyskin Guys make sure you follow! Lots of exciting things coming!

A post shared by HUDA KATTAN (@hudabeauty) on

There were days when Kattan says she felt insecure about her skin, adding that she could not leave her house because her acne was “painful and bad.”

According to the mogul, her skin improvement was all thanks to “blogging and experimenting.”

“What happened was truly unexpected! My skin became so soft, even smooth, my pores disappeared, and my acne was (finally) under control,” she said.

On her new Huda Beauty Skin page, Kattan shared before and after clips of herself a little over a year ago and now. “I can't believe it! Before with makeup and less confidence, After, with our new skincare line, absolutely no makeup, but so much confidence!” she wrote in the post. 

“Both of these are during basic breakouts (nothing severe), but my skin texture is sooooo different!! Even my neck looks better! (sic)” she added. 

Kattan is ranked in the top 40 of Forbes’ 2019 list of the wealthiest self-made female entrepreneurs in the US, with a reported net worth of $610 million. She has a makeup line, a fragrance line and now a skincare line.


Lebanese luxury soap brand sees boost in sales amid pandemic

Updated 27 May 2020

Lebanese luxury soap brand sees boost in sales amid pandemic

DUBAI: In 1999, Syrian-Palestinian fragrance connoisseur Hana Debs Akkari pursued her passion project in Lebanon by founding a sophisticated soap company called “Senteurs d’Orient,” or “Fragrances of the East” in French.

Akkari envisioned that her handcrafted soaps would symbolize the beloved floral essences of the Middle East, particularly the Levant, which is reportedly the world’s oldest soap-making region.

With the pandemic caused by the coronavirus disease (COVID-19), Akkari’s small, family-run luxury soap business has witnessed an increased demand in their natural products nearly twenty years since its founding.

Portrait of Sarah Akkari, CEO of Senteurs d’Orient. (Supplied)

“Since the pandemic was declared, we saw a spike in our online sales,” said Lebanese-Canadian and New Yorked-based Sarah Akkari, Hana’s daughter and CEO of Senteurs d’Orient, to Arab News. “People are washing their hands more often, and their hands are becoming drier as a consequence. So, they’re also looking for a natural soap, such as the ones we offer. Our antibacterial soaps are packed with different nourishing ingredients like glycerin, Shea butter and Vitamin E.”

Operating from Lebanon, Senteurs d’Orient’s factory is run by a diligent team of chemists and artisans, many of whom are women as female education and empowerment in the workforce is at the heart of the company’s ethos.

Engraving soaps at the Lebanon factory. (Supplied)

After mixing the chemical-free ingredients by hand, the soaps are air-dried for 10 ten days and later machine-molded and carefully hand-wrapped. True to the company’s name, the delicate floral scents of gardenia, jasmine, tuberose, and rose of Damascus draw their inspiration from eastern gardens.

To show support for the selfless medical workers, some of whom reached out to Akkari and expressed interest in Senteurs d’Orient’s soaps, she recently donated nearly 500 packages to doctors and nurses from four American hospitals — two in Los Angeles, one in New York and another in New Jersey.

Each package is an ‘Oriental Trio Box’, containing three bars of soap, the shapes and engravings of which are inspired by the decoration of ‘maamoul’, the Levant region’s quintessential pastry.

“When you’re facing this type of crisis and you’re receiving emails from doctors and nurses or anyone on the frontlines, it’s a not a request you can reject,” explained the 32-year-old entrepreneur. “It’s something that we really wanted to be part of and it brought us much satisfaction knowing we could contribute in this way.”

The company has expanded its international presence and line of therapeutic products, creating bath salts, multi-purpose oils and thinly sliced, single-use soap leaves. (Supplied)

Under the leadership of Akkari, the company has expanded its international presence and line of therapeutic products, creating Mediterranean orange blossom bath salts, multi-purpose oils and thinly sliced, single-use soap leaves of amber and tea flower.

It is the authenticity of Senteurs d’Orient’s products that Akkari hopes will come through.

“You feel the fragrance is coming straight from the flower,” she said.