Yara Shahidi steps out in yet-to-drop Beyonce design 

Yara Shahidi hit the streets of New York in an outfit from Beyonce’s new collection with Adidas. (Getty)
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Updated 15 January 2020

Yara Shahidi steps out in yet-to-drop Beyonce design 

  • Yara Shahidi wore an eye-catching outfit from Beyonce’s yet-to-drop collection with sportswear giant Adidas
  • Shahidi’s stylist Jason Bolden accessorized the laid back look — which featured a structured jacket complete with cut outs on the sleeves

DUBAI: Actress and social activist Yara Shahidi proved she’s ahead of the curve on Tuesday by hitting the streets of New York in an eye-catching outfit from Beyonce’s yet-to-drop collection with sportswear giant Adidas.

The star of TV show “Grown-ish” stopped by Build Studio in the Big Apple to share her thoughts on the teen-targeted series, all while dressed in a mulberry two-piece from the new collection, which will hit stores on Jan. 18.

Shahidi’s stylist Jason Bolden accessorized the laid back look — which featured a structured jacket complete with cut outs on the sleeves — with gold hoop earrings, a voluminous hair do and minimalistic makeup.




The new line will be released in stores on Jan. 18. (Getty) 

Adidas will start selling the new collection designed with singer Beyonce on Jan. 18 in a relaunch of her Ivy Park brand that incudes shoes, clothes and accessories, mostly in maroon, orange and cream, Reuters reported.

Adidas described the collection, which features on the cover of January’s Elle magazine, as gender neutral. It includes jumpsuits, cargo pants, hoodies and cycling shorts, mostly featuring signature Adidas triple-stripes.

The German sportswear brand announced it was teaming up with the singer in April to relaunch the Ivy Park brand Beyonce started in 2016 together with British fashion chain Topshop.

 

 
 
 
 

 
 
 
 
 
 
 
 
 

adidas x IVY PARK, available at adidas.com/ivypark January 17 midday PST, in-store January 18. #adidasxIVYPARK

A post shared by adidas x IVY PARK (@adidasxivypark) on

The partnership comes as Adidas seeks to attract more female customers, an area where it has lagged bigger rival Nike and German competitor Puma, which saw its sales boosted by a collaboration with singer Rihanna that ended last year.

 

It seems to be working — and with young, social media-savvy stars such as Shahidi on board, fashion lovers around the world will no doubt take notice.

“This ain’t no intro..this the entreeeee” @adidasxivypark (sic),” Shahidi captioned a series of photos on Instagram. In the snaps,  she can be seen walking the streets of New York in her new outfit — and her 4.4 million followers seem to be fans of the outfit, with comments flooding in about the sporty look.

 

 
 
 
 

 
 
 
 
 
 
 
 
 

adidas x IVY PARK, available at adidas.com/ivypark January 17 midday PST, in-store January 18. #adidasxIVYPARK

A post shared by adidas x IVY PARK (@adidasxivypark) on

According to Reuters, Adidas has eroded Nike’s dominance of the US market in recent years, helped by partnerships with celebrities like Kanye West and Pharrell Williams, but Nike has been growing faster in China and Europe, a trend that continued in the latest results.

 

Beyonce’s star power could be just what the retail giant needs, but that remains to be seen.


Sofia Vergara’s staycation wardrobe includes heels from Jordanian brand

Updated 12 July 2020

Sofia Vergara’s staycation wardrobe includes heels from Jordanian brand

DUBAI: This week, Colombian actress Sofia Vergara demonstrated her versatile ‘staycation’ wardrobe as she posed in front of a mirror in her Beverly Hills home.

The star, who is known for her role as Gloria in US sitcom “Modern Family,” looked stylish wearing a black front-tie jumpsuit plucked from her Sofia Jeans by Sofia Vergara label – sold at Walmart – accessorized with a pair of towering “Dalida” heels from Jordanian-Romanian footwear designer Amina Muaddi. 

“Perfect staycation attire,” Vergara captioned the clip posted onto her Instagram account. 

The “America’s Got Talent” judge launched her size-inclusive denim collection of jeans, skirts, shorts and tops with Walmart in Feb 2019. But it wasn’t her first foray into the fashion industry. 

In 2017, the actress and longtime face of CoverGirl founded a subscription-based brand of shapewear and women’s basics titled EBY. 

Vergara routinely takes to her Instagram account to flaunt her style and provide her 19.5 million followers with style tips and tricks. 

Offering fashion insight on her favorite way to style the black jumpsuit, Vergara said “You can wear it with, what I was planning to wear it with, which are these super high platforms– that is what I love. I mean, one day I’m going to break a leg but I don’t care, they look fabulous.” 

The designer’s eponymous footwear label has become a mainstay in the wardrobes of A-listers since its launch in August 2018, approximately one year after Muaddi departed from her role as co-founder and creative director of luxury footwear label Oscar Tiye.

The 34-year-old designer’s range of stilettos, mules and boots have been championed by everyone from models Kendall Jenner and Hailey Bieber to international hitmakers Dua Lipa and Rihanna. In fact, singer-turned-entrepreneur Rihanna loves Muaddi’s heels so much that she enlisted the part-Arab designer to create the footwear for the new Fenty collection. 

In addition to spearheading her own label, Muaddi, who grew up in Italy, also collaborates on shoes with French designer Alexandre Vauthier for his runway shows.