Yara Shahidi steps out in yet-to-drop Beyonce design 

Yara Shahidi steps out in yet-to-drop Beyonce design 
Yara Shahidi hit the streets of New York in an outfit from Beyonce’s new collection with Adidas. (Getty)
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Updated 15 January 2020

Yara Shahidi steps out in yet-to-drop Beyonce design 

Yara Shahidi steps out in yet-to-drop Beyonce design 
  • Yara Shahidi wore an eye-catching outfit from Beyonce’s yet-to-drop collection with sportswear giant Adidas
  • Shahidi’s stylist Jason Bolden accessorized the laid back look — which featured a structured jacket complete with cut outs on the sleeves

DUBAI: Actress and social activist Yara Shahidi proved she’s ahead of the curve on Tuesday by hitting the streets of New York in an eye-catching outfit from Beyonce’s yet-to-drop collection with sportswear giant Adidas.

The star of TV show “Grown-ish” stopped by Build Studio in the Big Apple to share her thoughts on the teen-targeted series, all while dressed in a mulberry two-piece from the new collection, which will hit stores on Jan. 18.

Shahidi’s stylist Jason Bolden accessorized the laid back look — which featured a structured jacket complete with cut outs on the sleeves — with gold hoop earrings, a voluminous hair do and minimalistic makeup.




The new line will be released in stores on Jan. 18. (Getty) 

Adidas will start selling the new collection designed with singer Beyonce on Jan. 18 in a relaunch of her Ivy Park brand that incudes shoes, clothes and accessories, mostly in maroon, orange and cream, Reuters reported.

Adidas described the collection, which features on the cover of January’s Elle magazine, as gender neutral. It includes jumpsuits, cargo pants, hoodies and cycling shorts, mostly featuring signature Adidas triple-stripes.

The German sportswear brand announced it was teaming up with the singer in April to relaunch the Ivy Park brand Beyonce started in 2016 together with British fashion chain Topshop.

 

 
 
 
 

 
 
 
 
 
 
 
 
 

adidas x IVY PARK, available at adidas.com/ivypark January 17 midday PST, in-store January 18. #adidasxIVYPARK

A post shared by adidas x IVY PARK (@adidasxivypark) on

The partnership comes as Adidas seeks to attract more female customers, an area where it has lagged bigger rival Nike and German competitor Puma, which saw its sales boosted by a collaboration with singer Rihanna that ended last year.

 

It seems to be working — and with young, social media-savvy stars such as Shahidi on board, fashion lovers around the world will no doubt take notice.

“This ain’t no intro..this the entreeeee” @adidasxivypark (sic),” Shahidi captioned a series of photos on Instagram. In the snaps,  she can be seen walking the streets of New York in her new outfit — and her 4.4 million followers seem to be fans of the outfit, with comments flooding in about the sporty look.

 

 
 
 
 

 
 
 
 
 
 
 
 
 

adidas x IVY PARK, available at adidas.com/ivypark January 17 midday PST, in-store January 18. #adidasxIVYPARK

A post shared by adidas x IVY PARK (@adidasxivypark) on

According to Reuters, Adidas has eroded Nike’s dominance of the US market in recent years, helped by partnerships with celebrities like Kanye West and Pharrell Williams, but Nike has been growing faster in China and Europe, a trend that continued in the latest results.

 

Beyonce’s star power could be just what the retail giant needs, but that remains to be seen.


Egypt announces ‘major discoveries’ at Saqqara archaeological site

Egypt announces ‘major discoveries’ at Saqqara archaeological site
Updated 17 January 2021

Egypt announces ‘major discoveries’ at Saqqara archaeological site

Egypt announces ‘major discoveries’ at Saqqara archaeological site
  • Egyptian archaeologist says discoveries will rewrite history of region

CAIRO: An Egyptian archaeological mission working in the Saqqara area near the pyramids of Giza in Egypt has discovered dozens of archeological finds, including a Pharaonic funerary temple.

The Egyptian Supreme Council of Antiquities announced that the discoveries —  made by the joint mission between the council and the Zahi Hawass Center of Egyptology — include wooden wells and coffins from the New Kingdom, dating back to 3000 B.C.

Mostafa Waziri, secretary-general of the council, said that the discoveries are located at the Saqqara necropolis, near the pyramid where King Teti, the first king of the Sixth Dynasty of the Old Kingdom, who ruled Egypt between 2323 and 2291 B.C., is buried.

Zahi Hawass, Egyptian archaeologist and head of the mission, said that these discoveries will rewrite the history of the region, especially during the 18th and 19th Dynasties of the New Kingdom, during which time King Teti was worshiped.

Hawass said that the mission found the funerary temple of Queen Nearit, wife of King Teti, part of which was uncovered in the years prior to the mission, as well as three mud-brick warehouses on the southeastern side, used to store offerings and tools that were involved in a revival of the queen’s creed.

The mission also discovered 52 wells, ranging in depths between 10 to 12 meters and containing more than 50 wooden coffins from the New Kingdom era. This is the first time that coffins dating back to 3000 B.C. have been found in the Saqqara area.

The surfaces of the coffins depict various scenes involving the gods who were worshipped during this period, in addition to texts from the Book of the Dead that help the deceased pass on to the other world.

Inside the wells, the mission found numerous artifacts, such as statues of the deity Ptah, as well as a four-meter-long papyrus, representing chapter 17 from the Book of the Dead, with the name of its owner recorded on it. The same name was found on four statues.

Other finds included a set of wooden masks; games for the deceased to play in the other world, one of which is similar to chess; and statues and a shrine of Anubis, the god of death.

The mission also discovered a bronze ax, indicating that its owner was one of the leaders of the army in the New Kingdom era, and paintings inscribed with scenes of the deceased and his wife and hieroglyphic writings.

A large amount of pottery dating back to the New Kingdom was found, including pottery establishing trade relations between Egypt and Crete, as well as Syria and Palestine.

Hawass explained that this discovery confirms that the Saqqara antiquities area was not used for burial during the Late Period only, but also in the New Kingdom.

The mission studied the mummy of a woman who was found to be suffering from a disease known as Mediterranean fever or swine fever, which comes from direct contact with an animal and leads to a liver abscess.

Hawass asserted that the archeological discovery is one of the most significant ones of this year and will make Saqqara an important tourist and cultural destination. It will rewrite the history of Saqqara in the era of the New Kingdom and will confirm the importance of the worship of King Teti during the 19th Dynasty.