Yara Shahidi steps out in yet-to-drop Beyonce design 

Yara Shahidi hit the streets of New York in an outfit from Beyonce’s new collection with Adidas. (Getty)
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Updated 15 January 2020

Yara Shahidi steps out in yet-to-drop Beyonce design 

  • Yara Shahidi wore an eye-catching outfit from Beyonce’s yet-to-drop collection with sportswear giant Adidas
  • Shahidi’s stylist Jason Bolden accessorized the laid back look — which featured a structured jacket complete with cut outs on the sleeves

DUBAI: Actress and social activist Yara Shahidi proved she’s ahead of the curve on Tuesday by hitting the streets of New York in an eye-catching outfit from Beyonce’s yet-to-drop collection with sportswear giant Adidas.

The star of TV show “Grown-ish” stopped by Build Studio in the Big Apple to share her thoughts on the teen-targeted series, all while dressed in a mulberry two-piece from the new collection, which will hit stores on Jan. 18.

Shahidi’s stylist Jason Bolden accessorized the laid back look — which featured a structured jacket complete with cut outs on the sleeves — with gold hoop earrings, a voluminous hair do and minimalistic makeup.




The new line will be released in stores on Jan. 18. (Getty) 

Adidas will start selling the new collection designed with singer Beyonce on Jan. 18 in a relaunch of her Ivy Park brand that incudes shoes, clothes and accessories, mostly in maroon, orange and cream, Reuters reported.

Adidas described the collection, which features on the cover of January’s Elle magazine, as gender neutral. It includes jumpsuits, cargo pants, hoodies and cycling shorts, mostly featuring signature Adidas triple-stripes.

The German sportswear brand announced it was teaming up with the singer in April to relaunch the Ivy Park brand Beyonce started in 2016 together with British fashion chain Topshop.

 

 
 
 
 

 
 
 
 
 
 
 
 
 

adidas x IVY PARK, available at adidas.com/ivypark January 17 midday PST, in-store January 18. #adidasxIVYPARK

A post shared by adidas x IVY PARK (@adidasxivypark) on

The partnership comes as Adidas seeks to attract more female customers, an area where it has lagged bigger rival Nike and German competitor Puma, which saw its sales boosted by a collaboration with singer Rihanna that ended last year.

 

It seems to be working — and with young, social media-savvy stars such as Shahidi on board, fashion lovers around the world will no doubt take notice.

“This ain’t no intro..this the entreeeee” @adidasxivypark (sic),” Shahidi captioned a series of photos on Instagram. In the snaps,  she can be seen walking the streets of New York in her new outfit — and her 4.4 million followers seem to be fans of the outfit, with comments flooding in about the sporty look.

 

 
 
 
 

 
 
 
 
 
 
 
 
 

adidas x IVY PARK, available at adidas.com/ivypark January 17 midday PST, in-store January 18. #adidasxIVYPARK

A post shared by adidas x IVY PARK (@adidasxivypark) on

According to Reuters, Adidas has eroded Nike’s dominance of the US market in recent years, helped by partnerships with celebrities like Kanye West and Pharrell Williams, but Nike has been growing faster in China and Europe, a trend that continued in the latest results.

 

Beyonce’s star power could be just what the retail giant needs, but that remains to be seen.


Screen scene: What to stream this week

In part four of the popular Spanish crime drama, the gang is in chaos. (Supplied)
Updated 23 min 16 sec ago

Screen scene: What to stream this week

Brooklyn Nine-Nine

It starrs Andy Samberg, Terry Crews and Andre Braugher. (Supplied)

Where: OSN Comedy

Mondays, 18:00

Catch up with the seventh season of this popular Emmy-winning cop comedy on OSN. NYPD detective Jake Peralta continues to demonstrate his crime solving chops and wind up his colleagues with his childish humor.

Coffee & Kareem

It starrs Ed Helms, Taraji P. Henson and Terrence Little Gardenhigh. (Supplied)

Where: Netflix

Helms plays police officer James Coffee in this action-comedy. Coffee is happy in his new relationship with Vanessa, but her son — Kareem — isn’t impressed. He tries to break them up by hiring thugs to take Coffee out. The plan goes badly wrong.

Money Heist

It starrs Ursula Corbero, Itziar Ituno, Alvaro Morte and Paco Tous. (Supplied)

Where: Netflix

In part four of the popular Spanish crime drama, the gang is in chaos. The Professor believes Lisbon to be dead (the gang use the names of cities instead of their real names). Meanwhile, Rio and Tokyo have blown up a tank and Nairobi is in serious trouble.

Nailed It!

It starrs Nicola Byer, Jacques Torres and some terrible bakers. (Supplied)

Where: Netflix

In an amusing twist on reality-TV baking shows, ‘Nailed It!’ invites

some shockingly bad home bakers to try and recreate edible masterpieces in front of the camera — competing for $10,000. The results are some of the ugliest food you’re ever going to see.

Sunderland Till I Die

It starrs Stewart Donald and Charlie Methven. (Supplied)

Where: Netflix

The second series of this compelling docuseries delving behind the scenes at Sunderland football club in the north of England. Can a new owner save the club?