Yara Shahidi steps out in yet-to-drop Beyonce design 

Yara Shahidi hit the streets of New York in an outfit from Beyonce’s new collection with Adidas. (Getty)
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Updated 15 January 2020

Yara Shahidi steps out in yet-to-drop Beyonce design 

  • Yara Shahidi wore an eye-catching outfit from Beyonce’s yet-to-drop collection with sportswear giant Adidas
  • Shahidi’s stylist Jason Bolden accessorized the laid back look — which featured a structured jacket complete with cut outs on the sleeves

DUBAI: Actress and social activist Yara Shahidi proved she’s ahead of the curve on Tuesday by hitting the streets of New York in an eye-catching outfit from Beyonce’s yet-to-drop collection with sportswear giant Adidas.

The star of TV show “Grown-ish” stopped by Build Studio in the Big Apple to share her thoughts on the teen-targeted series, all while dressed in a mulberry two-piece from the new collection, which will hit stores on Jan. 18.

Shahidi’s stylist Jason Bolden accessorized the laid back look — which featured a structured jacket complete with cut outs on the sleeves — with gold hoop earrings, a voluminous hair do and minimalistic makeup.




The new line will be released in stores on Jan. 18. (Getty) 

Adidas will start selling the new collection designed with singer Beyonce on Jan. 18 in a relaunch of her Ivy Park brand that incudes shoes, clothes and accessories, mostly in maroon, orange and cream, Reuters reported.

Adidas described the collection, which features on the cover of January’s Elle magazine, as gender neutral. It includes jumpsuits, cargo pants, hoodies and cycling shorts, mostly featuring signature Adidas triple-stripes.

The German sportswear brand announced it was teaming up with the singer in April to relaunch the Ivy Park brand Beyonce started in 2016 together with British fashion chain Topshop.

 

 
 
 
 

 
 
 
 
 
 
 
 
 

adidas x IVY PARK, available at adidas.com/ivypark January 17 midday PST, in-store January 18. #adidasxIVYPARK

A post shared by adidas x IVY PARK (@adidasxivypark) on

The partnership comes as Adidas seeks to attract more female customers, an area where it has lagged bigger rival Nike and German competitor Puma, which saw its sales boosted by a collaboration with singer Rihanna that ended last year.

 

It seems to be working — and with young, social media-savvy stars such as Shahidi on board, fashion lovers around the world will no doubt take notice.

“This ain’t no intro..this the entreeeee” @adidasxivypark (sic),” Shahidi captioned a series of photos on Instagram. In the snaps,  she can be seen walking the streets of New York in her new outfit — and her 4.4 million followers seem to be fans of the outfit, with comments flooding in about the sporty look.

 

 
 
 
 

 
 
 
 
 
 
 
 
 

adidas x IVY PARK, available at adidas.com/ivypark January 17 midday PST, in-store January 18. #adidasxIVYPARK

A post shared by adidas x IVY PARK (@adidasxivypark) on

According to Reuters, Adidas has eroded Nike’s dominance of the US market in recent years, helped by partnerships with celebrities like Kanye West and Pharrell Williams, but Nike has been growing faster in China and Europe, a trend that continued in the latest results.

 

Beyonce’s star power could be just what the retail giant needs, but that remains to be seen.


Arab designs add flair to the SAGs red carpet

Jennifer Lopez was nominated for a Best Supporting Actress award for her role in “Hustlers.” (AFP)
Updated 20 January 2020

Arab designs add flair to the SAGs red carpet

DUBAI: Arab designers took over the red carpet at Sunday’s Screen Actors Guild Awards, with the likes of Jennifer Lopez, Yvonne Strahovski and Sian Clifford showing off looks from the Middle East.

Singer and actress Lopez, who was nominated for a Best Supporting Actress award for her role in “Hustlers,” showed off a sleek black number by Lebanese designer Georges Hobeika, complete with an off-the-shoulder neckline and thigh-high slit. The column gown featured a floor-grazing train and the star accessorized the look with sparkling diamonds and a chic up-do with fronds of hair framing her face.

Meanwhile, Australian actress Strahovski opted for an all-white look by London-based Emirati label Khyeli.

Jennifer Lopez showed off a sleek black number by Lebanese designer Georges Hobeika. (AFP)

Helmed by designer Ahmed Khyeli, the fashion house dressed Strahovski in an ethereal column gown from its Spring/Summer 2020 collection.

The look featured a peek-a-boo cutout on the bodice, along with elegant off-the-shoulder sleeves that ended just above the elbows.

British stage and TV actress Clifford chose to show off a dramatic burgundy velvet pantsuit, complete with a plunging neckline and gold detailing on the jet black lapels. The glamorous evening look came courtesy of Lebanese couturier Zuhair Murad.

Yvonne Strahovski opted for an all-white look by London-based Emirati label Khyeli. (AFP)

The leading ladies were all in attendance when South Korean film “Parasite” shocked the Screen Actors Guild Awards by landing the night’s top prize, a historic win which thrusts the black comedy into Oscars contention.

The critical smash hit film overcame the language barrier to win outstanding performance by a cast in a motion picture, the SAG equivalent of a best film Academy Award, AFP reported.

“I’m a little embarrassed feeling like we’re the parasites of Hollywood now,” joked actor Lee Sun-Kyun.

Director Bong Joon-Ho admitted that “it is true that the momentum is building” for the Oscars.

Sian Clifford chose to show off a dramatic burgundy velvet pantsuit. (AFP)

The film, which merges comedy, drama and horror genres, follows a poor family as it infiltrates a wealthier household, and tackles the widening class gulf.

“Although the title is ‘Parasite,’ I think the film is about coexistence and how we can all live together,” said star Song Kang-ho, collecting the award.

The much-hyped movie had missed out on main prizes at the Golden Globes and Saturday’s Producers Guild Awards.

But Sunday’s win underlines the breakout movie’s extraordinary popularity in Hollywood.

It beat “Bombshell,” “The Irishman,” “Jojo Rabbit” and “Once Upon a Time... in Hollywood” at the star-studded ceremony in Los Angeles.