Yara Shahidi steps out in yet-to-drop Beyonce design 

Yara Shahidi steps out in yet-to-drop Beyonce design 
Yara Shahidi hit the streets of New York in an outfit from Beyonce’s new collection with Adidas. (Getty)
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Updated 15 January 2020

Yara Shahidi steps out in yet-to-drop Beyonce design 

Yara Shahidi steps out in yet-to-drop Beyonce design 
  • Yara Shahidi wore an eye-catching outfit from Beyonce’s yet-to-drop collection with sportswear giant Adidas
  • Shahidi’s stylist Jason Bolden accessorized the laid back look — which featured a structured jacket complete with cut outs on the sleeves

DUBAI: Actress and social activist Yara Shahidi proved she’s ahead of the curve on Tuesday by hitting the streets of New York in an eye-catching outfit from Beyonce’s yet-to-drop collection with sportswear giant Adidas.

The star of TV show “Grown-ish” stopped by Build Studio in the Big Apple to share her thoughts on the teen-targeted series, all while dressed in a mulberry two-piece from the new collection, which will hit stores on Jan. 18.

Shahidi’s stylist Jason Bolden accessorized the laid back look — which featured a structured jacket complete with cut outs on the sleeves — with gold hoop earrings, a voluminous hair do and minimalistic makeup.




The new line will be released in stores on Jan. 18. (Getty) 

Adidas will start selling the new collection designed with singer Beyonce on Jan. 18 in a relaunch of her Ivy Park brand that incudes shoes, clothes and accessories, mostly in maroon, orange and cream, Reuters reported.

Adidas described the collection, which features on the cover of January’s Elle magazine, as gender neutral. It includes jumpsuits, cargo pants, hoodies and cycling shorts, mostly featuring signature Adidas triple-stripes.

The German sportswear brand announced it was teaming up with the singer in April to relaunch the Ivy Park brand Beyonce started in 2016 together with British fashion chain Topshop.

 

 
 
 
 

 
 
 
 
 
 
 
 
 

adidas x IVY PARK, available at adidas.com/ivypark January 17 midday PST, in-store January 18. #adidasxIVYPARK

A post shared by adidas x IVY PARK (@adidasxivypark) on

The partnership comes as Adidas seeks to attract more female customers, an area where it has lagged bigger rival Nike and German competitor Puma, which saw its sales boosted by a collaboration with singer Rihanna that ended last year.

 

It seems to be working — and with young, social media-savvy stars such as Shahidi on board, fashion lovers around the world will no doubt take notice.

“This ain’t no intro..this the entreeeee” @adidasxivypark (sic),” Shahidi captioned a series of photos on Instagram. In the snaps,  she can be seen walking the streets of New York in her new outfit — and her 4.4 million followers seem to be fans of the outfit, with comments flooding in about the sporty look.

 

 
 
 
 

 
 
 
 
 
 
 
 
 

adidas x IVY PARK, available at adidas.com/ivypark January 17 midday PST, in-store January 18. #adidasxIVYPARK

A post shared by adidas x IVY PARK (@adidasxivypark) on

According to Reuters, Adidas has eroded Nike’s dominance of the US market in recent years, helped by partnerships with celebrities like Kanye West and Pharrell Williams, but Nike has been growing faster in China and Europe, a trend that continued in the latest results.

 

Beyonce’s star power could be just what the retail giant needs, but that remains to be seen.


Influencer Hadia Ghaleb puts on a stellar sartorial showcase with Lebanese help

You may recognize Hadia Ghaleb from her stint on E! Entertainment’s ‘My Fabulous Me.’ (File/Getty Images)
Updated 02 December 2020

Influencer Hadia Ghaleb puts on a stellar sartorial showcase with Lebanese help

You may recognize Hadia Ghaleb from her stint on E! Entertainment’s ‘My Fabulous Me.’ (File/Getty Images)

DUBAI: You may recognize her from your TV screens, but Hadia Ghaleb, the star of E! Entertainment’s reality show “My Fabulous Me,” is still turning heads with her covetable style and just showed off a clutch of designer gowns at a wedding in Cairo.

The Egyptian influencer and entrepreneur, who has a stellar 2.1 million Instagram followers to her name, attended her sister’s nuptials in an array of glittering ensembles, including gowns by Lebanese designers Azzi & Osta and Rami Kadi,

First up was a forest green, tulle-heavy number by design duo George Azzi and Assaad Osta, who just dressed Hollywood’s Megan Fox for the 48th annual American Music Awards in November.

Ghaleb opted for the tea-length dress for her sister’s Katb El-Kitab ceremony (the traditional Islamic portion of the wedding festivities), which took place in late November. The dress boasted a halter neck top and dramatic, flared skirt with an ethereal tulle cape for added drama. Bursts of beading adorned the length of the gown, which Ghaleb paired with silver heels.

If it ain’t broke, don’t fix it seemed to be the mantra as the entrepreneur, who founded the Egypt-based PR and social media agency Ghaleb Production House, chose to stick with Azzi & Osta for her next look.

For the wedding ceremony, Ghaleb chose a dramatic ebony gown, complete with a ribbed bodice, A-line skirt and starburst beading in a subtle call-back to her first look.

Voluminous, frothed tulle on one shoulder added a little edginess to the ensemble and Ghaleb topped it all off with swept back hair and evening-ready makeup.

“Can’t believe it. Just can’t believe it. My little sister is not little anymore. You were stunning in your wedding, glowing from the inside and showing simply on the outside. Everything was so tasteful just like you. I’m so happy for you my angel (sic),” she posted on Instagram on Sunday, alongside a snap of the sisters posing outdoors.

For her part, the bride, Layla Ghaleb, stunned in a delicate white wedding gown, complete with a similar ribbed bodice, by Egyptian fashion house Maram Borhan.

Finally, Hadia stepped out in a show-stopping gown by Lebanese designer to the stars Rami Kadi for the wedding reception.

 “Feeling like a queen in an enchanted forest dressed in a surreal gown,” she captioned a snap of the dress on Instagram on Tuesday.

The shimmering grey organza dress was covered in petal-like embellishments and featured an asymmetrical cape, as well as a thigh-high slit.  

The gown hailed from Kadi’s Spring/Summer 2020 couture line.