Yara Shahidi steps out in yet-to-drop Beyonce design 

Yara Shahidi hit the streets of New York in an outfit from Beyonce’s new collection with Adidas. (Getty)
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Updated 15 January 2020

Yara Shahidi steps out in yet-to-drop Beyonce design 

  • Yara Shahidi wore an eye-catching outfit from Beyonce’s yet-to-drop collection with sportswear giant Adidas
  • Shahidi’s stylist Jason Bolden accessorized the laid back look — which featured a structured jacket complete with cut outs on the sleeves

DUBAI: Actress and social activist Yara Shahidi proved she’s ahead of the curve on Tuesday by hitting the streets of New York in an eye-catching outfit from Beyonce’s yet-to-drop collection with sportswear giant Adidas.

The star of TV show “Grown-ish” stopped by Build Studio in the Big Apple to share her thoughts on the teen-targeted series, all while dressed in a mulberry two-piece from the new collection, which will hit stores on Jan. 18.

Shahidi’s stylist Jason Bolden accessorized the laid back look — which featured a structured jacket complete with cut outs on the sleeves — with gold hoop earrings, a voluminous hair do and minimalistic makeup.




The new line will be released in stores on Jan. 18. (Getty) 

Adidas will start selling the new collection designed with singer Beyonce on Jan. 18 in a relaunch of her Ivy Park brand that incudes shoes, clothes and accessories, mostly in maroon, orange and cream, Reuters reported.

Adidas described the collection, which features on the cover of January’s Elle magazine, as gender neutral. It includes jumpsuits, cargo pants, hoodies and cycling shorts, mostly featuring signature Adidas triple-stripes.

The German sportswear brand announced it was teaming up with the singer in April to relaunch the Ivy Park brand Beyonce started in 2016 together with British fashion chain Topshop.

 

 
 
 
 

 
 
 
 
 
 
 
 
 

adidas x IVY PARK, available at adidas.com/ivypark January 17 midday PST, in-store January 18. #adidasxIVYPARK

A post shared by adidas x IVY PARK (@adidasxivypark) on

The partnership comes as Adidas seeks to attract more female customers, an area where it has lagged bigger rival Nike and German competitor Puma, which saw its sales boosted by a collaboration with singer Rihanna that ended last year.

 

It seems to be working — and with young, social media-savvy stars such as Shahidi on board, fashion lovers around the world will no doubt take notice.

“This ain’t no intro..this the entreeeee” @adidasxivypark (sic),” Shahidi captioned a series of photos on Instagram. In the snaps,  she can be seen walking the streets of New York in her new outfit — and her 4.4 million followers seem to be fans of the outfit, with comments flooding in about the sporty look.

 

 
 
 
 

 
 
 
 
 
 
 
 
 

adidas x IVY PARK, available at adidas.com/ivypark January 17 midday PST, in-store January 18. #adidasxIVYPARK

A post shared by adidas x IVY PARK (@adidasxivypark) on

According to Reuters, Adidas has eroded Nike’s dominance of the US market in recent years, helped by partnerships with celebrities like Kanye West and Pharrell Williams, but Nike has been growing faster in China and Europe, a trend that continued in the latest results.

 

Beyonce’s star power could be just what the retail giant needs, but that remains to be seen.


Arab movies to debut at Toronto International Film Festival

Updated 03 August 2020

Arab movies to debut at Toronto International Film Festival

DUBAI: Organizers of the Toronto International Film Festival (TIFF) have released a new lineup of 50 movies for screening at this year’s event including a number of Arabic flicks.

Egyptian filmmaker Mayye Zayed’s “Ash Ya Captain” (“Lift Like a Girl”), an intimate journey into the life of an aspiring athlete, will premiere at the 45th edition of the festival, due to take place between Sept. 10 and 20.

Also featured will be Palestinian filmmaking twins Tarzan and Arab Nasser’s “Gaza Mon Amour,” a satire on love and desire. The brothers’ second feature film, it tells the tale of a 60-year-old fisherman who is secretly in love with a market dressmaker. As the story unfolds, the fisherman discovers an ancient Greek statue that will trouble him.

British director Ben Sharrock’s “Limbo” will see Egyptian-British actor Amir El-Masry star as a Syrian asylum-seeker who finds himself living on a small Scottish island.

Egyptian-British actor Amir El-Masry stars in British director Ben Sharrock’s “Limbo.” (Toronto International Film Festival)

Meanwhile, American director Spike Lee’s film version of David Byrne’s hit Broadway show “American Utopia” will open at the event which will be capped off by American-Indian director Mira Nair’s “A Suitable Boy.”

In addition, there will be showings of Iranian directors Manijeh Hekmat’s “Bandar Band” and Farnoosh Samadi’s “180 Degree Rule.”

Most screenings will take place virtually due to government restrictions imposed to stop the spread of the coronavirus disease (COVID-19) outbreak.

Cameron Bailey, TIFF’s artistic director, said in a released statement: “We began this year planning for a festival much like our previous editions, but along the way we had to rethink just about everything.

“This year’s line-up reflects that tumult. The names you already know are doing brand-new things this year, and there’s a whole crop of exciting new names to discover.”

The full schedule of the festival will be released on Aug. 25.