Dubai’s Jumeirah eyes Saudi mega-projects

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Updated 24 January 2020

Dubai’s Jumeirah eyes Saudi mega-projects

  • NEOM and Red Sea scheme high on group’s ‘address’ list, CEO tells Arab News

DAVOS: Jumeirah, the leading hotels and leisure group in the Middle East, is planning big developments in Saudi Arabia’s “mega-projects,” CEO Jose Silva told Arab News on the sidelines of the World Economic Forum annual meeting in Davos.

“We must be in those locations, but I want to make sure we get the right ‘address.’ Jumeiah always wants to be among the top three sites on any location. If someone convinces me this is the right address, I will jump into it,” he said.

Silva made clear he was thinking primarily about the two big development on the Kingdom’s west coast — the NEOM metropolis and the Red Sea project further south along the coast. He is believed to be in contact with Saudi Arabian tourism authorities and potential partners in the Kingdom.

Silva also said that Jumeirah was keen to open hotels in Makkah and Madinah, which he called “preferred entry” points in the Kingdom. Work has already begun on two sites.

“It is very important for us to acquire the right assets and the right designers. Unless we control the architect, we will not do it. We have to be involved in the design process,” he said.

A big presence in Saudi Arabia would be part of the strategy of “going global” that Silva has advanced in his first two years a head of the UAE-based hotels, leisure and restaurants business, which is owned by the government
of Dubai.

Last year, Jumeirah bought the Capri Palace on the eponymous Italian island, and is also involved in a major expansion plan in Asia, with six new projects underway in China, Indonesia and Malaysia.

Silva is also overseeing a $100 million renovation of the Carlton hotel in London’s Belgravia. Expansion via luxury hotel properties in other European capitals is also being considered.

In Dubai, he has brought in world-class managers to restaurants in the group’s flagship properties in Madinat and Burj Al Arab, with a clutch of “celebrity chefs” in place in restaurants there. 

“We want to be the best brand for ‘destination dining’,” he said.


Automechanika Riyadh opens, featuring leading global suppliers

Updated 25 February 2020

Automechanika Riyadh opens, featuring leading global suppliers

  • Saudi auto deals grew 40 percent last year with influx of female buyers

RIYADH: Leading names in the global auto services industry are out in force at Automechanika Riyadh — which opened on Monday at Al Faisaliah Hotel — vying to increase their share of a growing market expected to reach a value of $10.15 billion by 2023.

Automechanika Riyadh is the regional arm of the world’s largest trade fair, congress and event organizer, Messe Frankfurt, which has licensed the Automechanika brand to event organizer Al Harithy Company for Exhibitions (ACE) Group.

Mansour Abdullah Al-Shathri, vice chairman of the Riyadh Chamber of Commerce, inaugurated the trade event, which will run from Feb. 24-26.

It was revealed that Saudi auto deals grew approximately 40 percent last year, with female buyers accounting for between 10-15 percent of sales after the landmark decision to allow women to drive in the Kingdom for the first time.  

“International suppliers are stepping up their marketing for the resurgence in Saudi’s market, and this impacts the entire supply chain,” said Mahmut Gazi Bilikozen, show director for Automechanika Riyadh.

“While there is growth potential in the market, it is becoming a more competitive landscape and one which will also have to contend with evolving customer preferences. The conditions are ripe for new business relationships for those wishing to succeed in this transformative environment,” he added.

Zahoor Siddique, vice president of ACE, said: “Future vehicles will become more complex and challenging for the aftermarket industry. It is therefore imperative for manufacturers, local garages, technicians and mechanics to upskill and remain above the curve. 

 “Automechanika Riyadh is one such platform that can enable us to share and learn what the industry needs to unleash its potential.”

Two major US players — disc pad producer Giant Manufacturing and United Motors Mopar, the Kingdom’s sole distributor of Chrysler, Dodge, Jeep and Fiat cars — forecast a bullish market over the next few years.

Giant’s vice president, Eli Youssian, said he believed car sales in the Kingdom would grow by 9 percent annually until 2025, while United Motors District CEO Hassan Elshamarani expected another three million female drivers to be on the Kingdom’s roads by the end of the year.

Both Giant and United Motors launched new products at the show, with the former rolling out its new German-engineered Euro Premium Metallic Disc brake pads, and the latter introducing its Magneti Marelli spare parts.

The high potential of the new-look Saudi automotive landscape has also struck a major chord with South Korean suppliers.

The show’s Korean pavilion is hosting new-to-market entrants and existing suppliers all looking for business partners. With products from wiper blades to filters and air-conditioning parts to brake pads, the Korean contingent was positive about the Kingdom’s prospects.

One exhibitor, D Only Automotive, is looking to ring fence 10 percent of the Saudi brake market. “With more vehicles on the road, demand for brakes will increase, (so) we believe this is possible,” said President Jeon JaeWon.

Global research and analytics firm Aranca — Automechanika’s knowledge partner — has forecast that Saudi Arabia’s automotive spare parts and service market will grow at approximately 6 percent over the next five years to reach a value of $10.15 billion by 2023.

“The spare parts and service market for passenger cars alone is expected to eclipse $6.9 billion by 2023,” said Vishal Sanghavi, Aranca’s automotive practice head.