DUBAI: Shortly after celebrity favorite jeweler and piercer Maria Tash opened a luxury boutique in The Dubai Mall in 2018, which became the brand’s second-ever freestanding location outside of its flagship store in New York City, the jeweler has announced that it will be cutting the ribbon on a brand new store in the Middle East.
“We did two pop-ups in Kuwait in 2016 that were very successful,” recalled Tash of her first foray into the Middle East with Arab News. “I was thrilled to find that there is a deep appreciation of luxury and very high taste levels in Kuwait,” she adds. And following a few pop-ups here and there, the jeweler has decided to officially launch a permanent space in the Gulf country.
The reason for choosing to open the brand’s second location in the GCC in just a span of two years is down to consumer demands. “The success of our Dubai store coupled with the demand from Middle Eastern clients made Kuwait the natural choice for expansion in the region,” explains the celebrity-loved piercer whose jewelry has adorned the lobes of Rihanna, Zoe Kravitz and Blake Lively to name a few.
The 2,000 sq ft space will be situated on the ground floor in Prestige at The Avenues Kuwait, and will feature one women’s-only lounge for clients who value privacy. Additionally, there will be a wide selection of the designer’s dainty fine jewelry, which comprises ear, nose and navel piercings in 14k and 18k yellow, white and rose gold. Meanwhile, an expert team of stylists will be in-store to advise clients on the most flattering look based on their unique ear anatomy.
The new flagship will begin welcoming jewelry lovers in mid-April, when it’s slated to open.
“I always envisioned to launch in Kuwait which makes this store opening very exciting for me,” shares Tash. “This opening is an important step to building our presence in the Middle East.”
Tash first founded her label and piercing studio in New York City in 1993 and has gone to be stocked in noted department stores, such as London’s Harrods and Liberty.