GESALO to boost Saudi-German trade ties

From left, Sarah Ayed Al-Ayed, board member, JCCI; Holger Ziegeler, German consul general; Mohammed Yousuf Naghi, JCCI chairman; Dr. Dalia Samra-Rohte, delegate of GESALO; Dr. Martin Wansleben CEO, Association of German Chambers of Industry and Commerce; Imad Mohammed Hashem, secretary-general of JCCI; Khaled Al-Juffali, chairman, E.A. Juffali and Brothers; and Dina Hasan Al-Nahdi, board member, JCCI.
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Updated 05 February 2020

GESALO to boost Saudi-German trade ties

The Jeddah Chamber of Commerce and Industry (JCCI) hosted the opening of the German-Saudi Liaison Office for Economic Affairs (GESALO), the official representative of German industry in the Kingdom, with aims to enhance the bilateral relationship and promote trade between the two countries. 

Those present on the occasion included CEO of the Association of German Chambers of Industry and Commerce Dr. Martin Wansleben, Delegate of GESALO Dr. Dalia Samra-Rohte, Consul General of Germany in Jeddah Holger Ziegeler, Chairman of the Board of Directors of the JCCI Mohammed bin Yusuf Naghi, Secretary-General Imad bin Muhammad Hashem, and a number of representatives of the Saudi-German business community.

Dr. Samra-Rohte said that a permanent German Desk in Jeddah will play a major role in exploring investment opportunities in both countries and strengthening Saudi-German trade relations throughout the Kingdom, with the support of the main office In Riyadh and the German Desk in the Eastern Province, which will allow GESALO to cover more sectors of the Saudi economy closely, in line with the Kingdom’s Vision 2030.

Dr. Samra-Rohte described the opening of the German office in Jeddah as a milestone for GESALO during a period of great economic development in the Kingdom, expressing her happiness on being able to experience these positive developments. While the city of Jeddah offers a lot, the greatest potential lies within the logistics sector and the advancement in the tourism sector.

Consul General Ziegeler said the German Desk in Jeddah supports joint efforts to strengthen German-Saudi economic relations, as it is an official representation of German industry and trade in Saudi Arabia, and will provide all the information that serves the business community and investment opportunities in different sectors.

GESALO is part of the network of German Chambers of Commerce Abroad (AHKs), which has 140 offices in 92 countries around the world. The German office in the Kingdom has been operating as a nonprofit organization for more than 40 years.

The network of German Chambers of Commerce Abroad is an institution for promoting German foreign trade, and the Association of German Chambers of Industry and Commerce (DIHK) coordinates and develops the network. It is funded by the German Federal Ministry of Economic Affairs and Energy (BMWi).


Ford, MYNM deliver 300 Taurus & Explorer vehicles

Updated 02 July 2020

Ford, MYNM deliver 300 Taurus & Explorer vehicles

Ford and Mohamed Yousuf Naghi Motors Co. (MYNM) recently secured a deal with LUMI rent-a-car to supply the integrated travel service provider with 300 vehicles. The delivery of 200 Ford Taurus 2-liter Ambiente and 100 Ford Explorer 3.5-liter XLT AWD was completed in May.

These new units, which join LUMI’s fleet of more than 1,000 Ford and Lincoln vehicles, have been sourced specifically for a lease deal. 

Ahmad Al-Kahwaji, country director Saudi Arabia, Ford Direct Markets, said: “The all-new Taurus boasts class-leading levels of comfort, technology, and safety for business owners and families, while the Explorer’s exceptional track record for power, reliability and capability complements LUMI’s growing fleet of Ford vehicles. We’re proud that the company would choose Ford’s flagship sedan and spacious seven-seater SUV for its lease deal.”

“It’s crucial for Ford to have a trusted distributor network,” Al-Kahwaji added. “And as a well-respected and prominent family business that has established itself as an industry leader in the Kingdom, MYNM has continually displayed its top-tier credentials, and proved a perfect fit for Ford.”

Though based in Jeddah, MYNM’s operations are widespread, and since joining Ford as its second distributor in the Kingdom, has continued to grow the brand’s presence by offering an excellent customer experience journey, and by completing coveted fleet deals such as the LUMI contract.

Essam Haddad, Ford key accounts manager, MYNM, said: “Ford is known for its quality and trustworthiness, and we’re proud to be able to provide LUMI with 300 well-crafted vehicles to utilize as part of its lease agreement with government departments. The ownership journey experience with Ford and MYNM doesn’t end when the customer leaves the showroom; it continues through extended service plans, highly trained technicians, and award-winning after-sales services.”

“As part of the Seera Group providing leading integrated travel services throughout the Middle East, it’s important that what LUMI offers its clients is comfortable, efficient, reliable and capable,” said Azfar Shakeel, vice president of LUMI. “Ford vehicles provide the characteristics we look for to ensure our business can operate smoothly, evidenced by our decade-long relationship with Ford and MYNM.”

Ford has a long history of supporting business in Saudi Arabia, across the Middle East and through its distributor network.

Lumi, which is part of Seera Group, was established with the aim of providing a wide range of vehicle leasing and car rental solutions to domestic and international travelers as well as corporate clients and government departments across the Kingdom.