Mac Cosmetics collaborates with 7 influencers for new lipstick range 

Almost a year ago, the makeup and fashion icons flew to New York with Mac Cosmetics to customize their own shades. (Instagram)
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Updated 06 February 2020

Mac Cosmetics collaborates with 7 influencers for new lipstick range 

DUBAI: Makeup giant Mac Cosmetics is collaborating with seven Arab influencers to each come up with their own lipstick shades set to hit the stores on Feb. 26. 

The “newest generation of Mac makers,” as referred to by the brand, are Jordanian makeup artist Hindash, Kuwaiti influencer Farah Al-Hady, Kuwaiti content creator Lujain Al-Dhafery, Lebanese model Nour Arida, Iraqi blogger Dima Al-Sheikhly, Lebanese YouTuber Maya Ahmad and the Instagram account Barbie Style.

Almost a year ago, the makeup and fashion icons flew to New York with Mac Cosmetics to customize their own shades. 

“It was such an amazing experience, and what’s even more exciting is that for the first time ever, the MAC Maker lipstick is GOLD! I cannot wait for you guys to see the colour and packaging that I worked on,” Al-Hady wrote to her 4.5 million Instagram followers. 

In recent years, MAC Cosmetics has partnered with a number of celebrities, influencers and artists from across the Arab world on limited-edition collections made for stock-piling.

The Egyptian star’s first partnership with the cosmetics brand features several makeup bag must-haves in limited-edition packaging adorned with images of the actress.

For the Yasmine Sabri x MAC Cosmetics makeup collaboration, Sabri worked closely with Saudi makeup artist Nora Bo Awadh to make the limited-edition range come to life.

Following on the success of the Lebanese star’s first collaboration with the brand, Cyrine Abdelnour also joined forces with MAC Cosmetics on a special collection that pushed the red lip to the forefront in 2019.  

In 2019, the Tunisian artist introduced his signature Arabic calligraphy style to the world of beauty with a new global collaboration with the makeup giant.

Three years ago, MAC Cosmetics developed a 10-piece lipstick range in collaboration with ten beauty gurus, bloggers and influencers from across the globe, including Kuwaiti social media sensation Fouz Al-Fahad.

In 2018, the Kuwaiti blogger designed a matte lipstick as part of a collaboration with MAC, dreaming up a warm brown-beige nude. 


Meet the Taylor Swift-loved Saudi VFX producer behind her hit videos 

Updated 18 September 2020

Meet the Taylor Swift-loved Saudi VFX producer behind her hit videos 

LOS ANGELES: Jumanah Shaheen is one of the first Saudi women to work in visual effects in Hollywood. Her most recent project was the music video to Taylor Swift’s new single “Cardigan.”

This marks Shaheen’s second time working with the artist, the first being the 2017 hit “Look What You Made Me Do.”

 
 
 
 
 
 
 
 
 
 
 
 
 

Almost snapped my neck by the end of the shoot Photographer: @niron8 Stylist: @norahaleisa Editor: @caitlingivvs

A post shared by Jumanah (@jumanah_shaheen) on

“What I thought was amazing about this project is that Taylor Swift actually directed this video,” Shaheen told Arab News. “It was great to see her in that role and see how she was able to take her knowledge and put that into the video.”

As a woman succeeding in the film industry, Shaheen is proud of her work and is looking to provide opportunities to other women facing the challenges she faced.

At the same time, she is proud and excited to be Saudi in a time when the Saudi film industry is taking off.

“Now we’re getting to hear a lot more stories that come from Saudi, that come from my culture, from our traditions,” she said. “It’s amazing to see all these amazingly talented people – writers, directors, producers (and) artists – all having this ability and opportunity to share their stories.”

 
 
 
 
 
 
 
 
 
 
 
 
 

amber asaly x ELLE arabia for july/august Issue ‎“الجنه بلاناس ماتنداس" . make up: @kerrieurban

A post shared by Jumanah (@jumanah_shaheen) on

Shaheen said she is glad to be a role model for Saudis and women that share her dream of working in the film industry. She encourages them not to simply imitate people like her, but to recognize the positive qualities of others and use them to be the best version of yourself.

“What I’m hoping with my experience here and be able to kind of provide those services for these new upcoming directors and artists to find that outlet with them,” the post production producer said. “So if you have an independent film I’m hoping that I can be your right hand in being able to make your vision come to life.”