DUBAI: Fashion Forward Dubai will return to the UAE with its 2020 edition in April, this year introducing a beauty element to the festival.
“Fashion Forward Dubai’s April 2020 edition is evolving to include our new beauty element to complement the fashion and retail we have always had. Beauty is so inherently tied to fashion and we have a lot of talent in this region from this sector,” Bong Guerrero, CEO and co-founder of the festival, said in a released statement.
The three-day event, taking place from April 2-4 at Dubai Design District, will feature a lineup of regional and international designers, showcasing their latest collections.
The compelling themes driving many of the brand conversations, activations and collections include seasonal Ramadan edits and sustainability.
“We have always been a place for people to come and discover the latest and greatest designers and brand offerings and now we are extending that to include even more exciting experiences. We look forward to welcoming fashion consumers of all ages as well as industry professionals,” Guerrero added.
Visitors at the 12th edition of the event can expect an immersive, curated experience of shows, talks, entertainment, shopping, pop-ups and activations from a curated selection of indie brands as well as global fashion and beauty labels.