Basmah Al-Mayman, Middle East regional director at the UN World Tourism Organization

Basmah Al-Mayman
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Updated 12 February 2020

Basmah Al-Mayman, Middle East regional director at the UN World Tourism Organization

  • Forbes Middle East published a 2020 “power list” ranking 100 businesswomen who are at the top of their game, with Al-Mayman ranking 13th and the only woman representing tourism in the Arab world

Basmah Al-Mayman is the Middle East regional director at the UN World Tourism Organization (UNWTO), and the first national from a Gulf Cooperation Council country to become director of that department since the agency was established more than three decades ago. She is also the first woman to lead the Middle East region in the UNWTO’s history.
Forbes Middle East published a 2020 “power list” ranking 100 businesswomen who are at the top of their game, with Al-Mayman ranking 13th and the only woman representing tourism in the Arab world.
Forbes said its list was built through nominations and in-depth research based on criteria including the size of the businesses headed by the 100 women, “their accomplishments over the last year, the initiatives they champion, and their overall work experience.”
She obtained her bachelor’s degree in English literature and linguistics from King Saud University, and an MBA from Al-Faisal University.
She is a founding member of the Saudi Commission for Tourism and National Heritage (SCTH) and later became a member of the board of directors.
She has held many positions and pioneering roles. She was the only Arab founding member of the UNWTO's Program and Budget Committee, which sets the agency's work and that of its executive council. From 2013 she was manager of the international organizations and committee department at the SCTH, and continues to be the official Saudi focal point for the UNWTO and other international organizations.
Al-Mayman was appointed to her UNWTO position in 2018, beating hundreds of applicants from all over the world to get the job.
She is on Twitter as @Basmah_Aziz.


Saudi app fights fake promotions, discounts

Some stores raise the prices then claim they are offering discounts. (SPA)
Updated 30 September 2020

Saudi app fights fake promotions, discounts

  • Companies and online businesses can apply for a discount license and promote seasonal sales through the application

RIYADH: A new electronic app will now protect consumers against fake and illegal discount offers and promotions, said a spokesman for the Saudi Commerce Ministry.
The app will also let consumers check if sales are still valid and useable. If they are invalid, consumers can report violations directly to the ministry, he said on Tuesday.
The spokesman, Abdulrahman Al-Hussain, said that companies offering discounts are required to follow certain procedures. They must apply for a license, mention products covered by discounts, provide a list of product prices before and after discount, give a discount percentage and put a before and after prices on a product price tag, he said.
The e-discounts app also lists companies that have a license to offer discounts, and explains the types of discounts licensed by the ministry. The app can be accessed on smartphones.

HIGHLIGHT

The e-discounts app lists companies that have a license to offer discounts.

Another feature available on the app is the ability to search for consumables or companies and show the percentage and duration of discounts. It also allows consumers to find the location of a company through Google Maps.
“The ministry requires the companies to print the license of discounts and display it properly. For online stores, the license of discounts should be clearly shown on the website,” said Al-Hussain.
“Companies and online businesses can apply for a discount license and promote seasonal sales through the application. This service gives discounts, sales, and promotions more credibility,” he added.
Muhammad Al-Hamad, a former president of the Consumer Protection Association, said the ministry should double-check the prices before discounts and ensure there is a price tag showing the price and the value-added tax, as well as the discount percentage and price after tax.
“Some stores raise the prices then claim they are offering discounts. The consumer should search for the quality before the price and also ask if there is an aftersales service,” he said. “The consumer should also demand a receipt because this is the only proof showing that he or she has bought the product,” he added.