‘Incredible’ destination Saudi Arabia must develop tourism infrastructure, global travel expert says

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Landscapoe shot is between Wadi Al Dawasir and Haradh in Saudi Arabia. (AFP/File photo)
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Nigel David said there needs to be a follow up to the campaign that was launched last year under the slogan  “Where In The World”. (AN photo)
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Updated 17 February 2020

‘Incredible’ destination Saudi Arabia must develop tourism infrastructure, global travel expert says

  • Saudi Arabia shall overcome perception that "it is just a destination for religious tourism," expert says

LONDON: Saudi Arabia must develop its infrastructure for tourists and offer a variety of activities for them to undertake as the Kingdom seeks to become a leading global travel destination, a travel and tourism expert said Wednesday.

The Kingdom has made huge strides in diversifying its economy by launching tourist visas that allow residents of 49 countries to obtain visas online or on arrival, the regional director for the Middle East at the World Travel and Tourism Council Nigel David said. This is the first step towards the Kingdom’s target of growing tourism from around 3 percent to 10 percent of Saudi Arabia’s gross domestic product by 2030, he added.

Speaking to Arab News at a travel and tourism event at the Arab-British Chamber of Commerce (ABCC) in London, David said there needs to be a follow up to the campaign that was launched last year under the slogan  “Where In The World” and featured several shots of Saudi landmarks and natural wonders, prompting viewers to guess where they might be.

“There is a certain perception which the Kingdom needs to overcome; that it is just a destination for religious tourism and that it’s not a safe place to go. It is the opposite of all those things. 

The “Where in the World” campaign started that process but there now needs to be a follow up campaign about how easy it is to get a visa and more specifically around the opportunities for tourists when they’re there and what they can do. That’s very important and that’s where the biggest challenges lie,” David said at the “Travel and Tourism 2020: A strategy for development?” event.

Although there are challenges to achieving Vision 2030’s aim of being a top five country in terms of international arrivals with 75 million international visitors and employing a million people directly in the tourism industry, there is a “willingness and desire” in the Kingdom to develop.

Speaking about Vision 2030, Saudi Arabia’s sweeping program of economic and cultural reforms, David said it is ambitious and it is “very significant that Saudi Arabia has a leadership that recognizes the role that travel tourism can play… It is an ambitious strategy, it’s incredible. Just the scale of what they’re trying to do with the giga projects, whether that’s NEOM or the Red Sea project, the clarity of the vision and the ambition is absolutely incredible.”

He added that there was a high awareness of the vision in Saudi Arabia and that “it’s not just the top, it is going right down to the grassroots, and the local population is excited and up for this and they are looking forward to it.”

Locations such as AlUla, NEOM, and the Red Sea are all being touted as potential tourist destinations, with many other areas of the country preparing to receive visitors as well. 

The Saudi Commission for Tourism and National Heritage is putting on 11 different tourist seasons around the year across the Kingdom. They include the Riyadh Season, AlUla season - which features the Winter at Tantora Festival - and Ad Diriyah Season.

“Saudi Arabia has this incredible culture and heritage and it’s a beautiful country. The people are amazing and it’s the perfect timing now to open their doors and hearts to the world to invite it in. My experience is that they are doing that and they are doing it very well,” David said.


Abu Dhabi’s Mubadala to invest €1bn in French state-backed fund

Updated 3 min 5 sec ago

Abu Dhabi’s Mubadala to invest €1bn in French state-backed fund

  • State-backed investment bank Bpifrance and Mubadala will both commit €1bn to the fund to support French companies
  • Bpifrance has said it aims over time to raise up to €10bn for the fund, which is to be used to shore up the capital of French companies

ABU DHABI: Abu Dhabi state investor Mubadala Investment Company will invest €1 billion ($1.08 billion) in a new French state-backed fund to support French companies, France’s finance minister said on Monday.
State-backed investment bank Bpifrance and Mubadala will both commit €1bn to the fund which will launch next month, Finance Minister Bruno Le Maire said. Additional commitments from institutional investors such as insurers will bring the total invested to four billion, he said.
“The first foreign sovereign investment fund to invest in the French fund is Abu Dhabi’s,” Le Maire told reporters during a visit to Abu Dhabi.
“It’s sends a strong signal that Abu Dhabi’s fund is investing €1bn.”
Bpifrance has said it aims over time to raise up to €10bn for the fund, which is to be used to shore up the capital of French companies facing activist investor campaigns or adapting their business models or shareholder bases.
Bpifrance’s pitch on the fund to outside investors has said it would deploy capital in about 15 companies with a time horizon of 10 years.
Mubadala said in a statement that it saw “significant investment opportunities” in France and said that the fund would invest in companies with “compelling returns.”