Adidas’ latest campaign shot in Saudi Arabia

Adidas Originals decided to shoot its latest “Change is a Team Sport” campaign in Saudi Arabia. (Supplied)
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Updated 19 February 2020

Adidas’ latest campaign shot in Saudi Arabia

DUBAI: In celebration of the 50th anniversary of its iconic superstar sneakers, Adidas Originals decided to shoot its latest “Change is a Team Sport” campaign in Saudi Arabia. 

Featuring four talented women hailing from the Kingdom, the campaign images were photographed against the striking backdrop of the AlUla heritage site.




It is the first time a major brand has shot a campaign at the UNESCO heritage site. (Supplied)

For the campaign, the athletic giant tapped designer Alaa Balkhy, rapper Aseel Saraj, fashion blogger Jory Al Maiman and skateboarder and actress Sarah Taibah to showcase the sportswear brand’s iconic sneakers.

It is the first time a major brand has shot a campaign at the UNESCO heritage site.

 


Lebanese star Nancy Ajram postpones TikTok concert following Beirut explosion

Updated 05 August 2020

Lebanese star Nancy Ajram postpones TikTok concert following Beirut explosion

DUBAI: Lebanese pop star Nancy Ajram has postponed her virtual TikTok performance following the tragic incident in Beirut on Aug. 4 that killed at least 100 people and injured thousands.

“In light of the devastating explosions that took place in Beirut, TikTok expresses its deepest condolences to the Lebanese people and stands with them in solidarity during this difficult time,” announced the social media platform in a press release.

The concert was scheduled to take place on Aug. 6 at 10pm GST.  A new date has not been announced.

In order to support those who have been affected by the blast, here are some organizations you can donate to.