Sophia the Robot set to sit front row at Modest Fashion Week

Sophia the Robot is among the special guests at IMFW. (Supplied)
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Updated 25 February 2020

Sophia the Robot set to sit front row at Modest Fashion Week

  • The third edition of the event is set to take place from April 2-5

DUBAI: Designers, celebrities and bloggers from around the world are gearing up for the 2020 Modanisa Istanbul Modest Fashion Week (IMFW), an event aimed to tackle the stereotypes that surround modest dressing by celebrating and showcasing modern modest designers from around the world.

The third edition of the event, which was co-founded by Franka Soeria — founder of Alahijab.com fashion — and Turkish entrepreneur Özlem Şahin in collaboration with modest fashion brand Modanisa in 2016, is set to take place from April 2-5 in Istanbul’s Zorlu Center.

The fashion platform has invited modest influencers, retail vendors and tastemakers from across the world, including Jordan, Kuwait, the UAE, India and Singapore, to partake in this year’s event. Among the special guests is Saudi Arabia’s “global citizen” Sophia the Robot, who will be positioned front row for the runways of Turkey’s avant-garde couturier Özlem Süer, Jordan’s Zeina Ali and fashion blogger-turned-designer Roza Jo, among others.

Additionally, the robot will also participate as a speaker on a panel that explores the growing relationship between fashion and technology.

“Ever since Saudi Arabia first introduced Sophia the Robot to the world, she has become a global sensation. She is synonymous with the future, which is a major theme at this year’s Modanisa Istanbul Modest Fashion Week,” shares event director Havva Kahraman with Arab News. “We are super excited that Sophia will be attending. She will be in the front row taking in the latest modest trends,” she added.

It won’t be the first time the AI creation from Hanson Robotics attends a fashion week. In 2018, Sophia was spotted at Alexander Wang’s Fall 2019 show in New York, wearing Wang’s boxy blazer style, with metal safety pins forming hearts on both of her sleeves, next to artists Teyana Taylor and 21 Savage.

Meanwhile, Sophia isn’t the only star attendees of IMFW can look forward to spotting on and off the runways. Other highlights include hijab-wearing model of Algerian descent Feriel Moulai, who is set to grace the catwalk in Istanbul.




Hijab-wearing model of Algerian descent Feriel Moulai is set to grace the catwalk in Istanbul. (Supplied)

Over the last few years, the fashion industry seems to have tuned into the often-underrepresented demographic that comprises Muslim women and others for whom dressing conservatively is a personal or cultural choice. With the rise of hijab-wearing models such as Halima Aden or Ugbad Abdi, major brands are also keen to be part of the modest fashion movement, which is estimated as one of the fastest growing markets.

Nike has released a Nike Pro hijab, while Burberry tapped hijab-wearing model Ikram Abdi Omar as part of their festive campaign in 2019. Noticing an untapped market, major labels have finally started to advertise and reach out to Muslim women and others who prefer to dress in a more modest manner.

IMFW was first held in May 2016. Since then, the platform has travelled to multiple international destinations including London, Dubai and Jakarta.


Bollywood actress Priyanka Chopra considers role in Arabic films

Updated 03 August 2020

Bollywood actress Priyanka Chopra considers role in Arabic films

DUBAI: Bollywood actress Priyanka Chopra Jonas revealed in an interview with Africa News this week that she would “love to” star in Arabic films.

“I just don’t speak the language,” said Chopra Jonas. “I think that I would love to be a part of the film industry anywhere. I love my job and I would learn a new language if I have to.”

The 38-year-old producer, who has a couple of Hollywood flicks under her belt, said she is working on an unscripted series with her husband, the American singer and songwriter Nick Jonas.

“I am developing a show with my husband which is for Amazon. It is based on the Indian tradition of sangeet (a music-filled pre-marriage ceremony),” she said.

 
 
 
 
 
 
 
 
 
 
 
 
 

Felt like wearing a saree. So I did...At home. Miss everyone. @nickjonas

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She is also working on a new series for Amazon, produced by the Russo brothers, and a “buddy comedy” with actress Mindy Kaling.

The UNICEF Goodwill Ambassador and the former Miss World has been using her social media platforms over the past few months to raise awareness about the coronavirus pandemic.

 
 
 
 
 
 
 
 
 
 
 
 
 

@nickjonas

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Chopra Jonas, who started her career 20 years ago, has hosted an Instagram session with doctors and experts from the World Health Organization who answered frequently asked questions about the virus.