Pay-on-demand enables financial inclusion in Africa

Mastercard’s report, based on research from in-depth face-to-face interviews with consumers across Nigeria, Kenya and Uganda, shows that a focused deployment of solutions like pay-on-demand is key to increasing connectivity.
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Updated 10 March 2020

Pay-on-demand enables financial inclusion in Africa

Mastercard has released a white paper revealing that giving people the ability to pay only for what they use, as they need it, can lift millions of people across Africa out of poverty and make prosperity possible.
The paper, titled “Pay-on-Demand: The Digital Path to Financial Inclusion,” explores how digital inclusion has been proven to provide better access to financial and other services. This ultimately drives financial inclusion, which leads to improved economic possibilities for individuals and businesses.
Mastercard’s report, based on research from in-depth face-to-face interviews with consumers across Nigeria, Kenya and Uganda, shows that a focused deployment of solutions like pay-on-demand is key to increasing connectivity. However, for these solutions to function effectively, it is critical that all stakeholders — governments, mobile network operators (MNOs), financial service companies and regulators — come together to unlock opportunities to enable greater financial inclusion.
Jorn Lambert, executive vice president, digital solutions, Mastercard, said: “The growth of digital technology has presented people in Africa with access to innovative, affordable solutions that help them meet their basic needs, ultimately leading to greater access to capital that can scale businesses and increase prosperity. The pay-on-demand model is an incredible example of this, which has already empowered millions of people by making solar energy more accessible and affordable.
“But now, with the expansion of pay-on-demand to any connected device like smartphones, water filters or white goods, we have a real opportunity to positively impact the lives of a billion people, in the same way the telecom industry did two decades ago. To further scale the model effectively and create a digital economy that works for everyone, key players in the ecosystem must collaborate to drive a new wave of inclusion through connectivity and smart devices.”


Makkah Clock Royal Tower lights up for ‘Home Heroes’

The world’s tallest clock tower beamed the words ‘Home Heroes’ for 30 minutes.
Updated 08 April 2020

Makkah Clock Royal Tower lights up for ‘Home Heroes’

The Makkah Clock Royal Tower, A Fairmont Hotel recently lit up with a solidarity message in support of its staff and medical professionals who are working tirelessly in the wake of the COVID-19 pandemic.
The world’s tallest clock tower beamed the words “Home Heroes” for 30 minutes, for the first time since its opening, in an initiative to honor national heroes for their efforts in protecting the nation from the ongoing coronavirus outbreak.
The campaign was launched by Accor Hotels Makkah — Raffles Makkah Palace, Swissotel Makkah, and Swissotel Al-Maqam Makkah, and the Makkah Clock Royal Tower, A Fairmont Hotel.
This initiative was one of many others launched by the hospitality group in support of the brave medical professionals who are risking their lives to save others during this period as well as to support the Saudi government and its people.
Accor, in collaboration with a hospital in Makkah, delivered complimentary meals to the medical staff working with the group, as a token of gratitude and appreciation. The group also distributed a number of masks and sterilizers to citizens in Makkah, as part of serving the local community and backing the Kingdom’s efforts in maintaining the health and security of citizens and residents.
Faisal Abdallah, director of communications and PR, Accor Hotels, said: “Embracing the solidarity momentum, we launched this initiative, a first-of-its-kind in Makkah by lighting up the Makkah Clock Royal Tower, A Fairmont Hotel with the ‘Home Heroes’ message, empathizing with every member of our community. We support all efforts of the government of Saudi Arabia in wake of the new health crisis and ask the Almighty to protect and preserve the health of the Kingdom’s citizens and residents.”