Huda Kattan pledges $100,000 to makeup artists struggling amid coronavirus pandemic

Huda Kattan has pledged to donate $100,000 to be split between 100 different freelance makeup artists. (File/Getty)
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Updated 25 March 2020

Huda Kattan pledges $100,000 to makeup artists struggling amid coronavirus pandemic

DUBAI: As people across the world are voluntarily self-isolating themselves in their homes and practicing social distancing, many freelance makeup artists are left with little to no work.  So, in a bid to help people in the industry financially stay afloat during this uncertain time, American-Iraqi beauty mogul Huda Kattan has pledged to donate $100,000 to be split between 100 different freelance makeup artists, providing them with $1000 each.

The Dubai-based entrepreneur made the announcement in a five-minute video posted to Instagram this week. “If we get sick or not, everyone is going to be affected financially, and some people are not going to be able to survive that financial impact,” she said. “And that’s, for me, the scariest thing right now.” Kattan then recalls starting Huda Beauty back in 2016 and the financial burden she faced then as a freelance makeup artist trying to make ends meet.

She also said she had to secretly take sponsorship deals in order to pay her employees proper wages. “It is hard to run a business as it is, never mind adding a pandemic to a situation ... a lot of people are not going to survive this, point-blank.”

Kattan then suggested that viewers tag freelance makeup artists struggling to find work amid the coronavirus pandemic in the comments section of her post and leave a comment about why they're deserving of a donation.

Donation entries will close on March 25 at 12am Gulf Standard Time.

It’s not the first time the beauty mogul has decided to give back. In February, the entrepreneur and her sister Mona announced a mentorship program designed to empower emerging creatives and future entrepreneurs throughout the region, which was set to launch during the now-postponed VidCon Abu Dhabi event.


Missing your salon? How to care for your hair while you #StayHome

We speak to a hair expert on the dos and don’ts of at-home hair care. (File/Instagram/@jessicakahawaty)
Updated 36 min 29 sec ago

Missing your salon? How to care for your hair while you #StayHome

DUBAI: As salon-goers face the closure of spas, salons and barbershops, we speak to Haneen Odeh, owner of UAE’s Snob salon for her take on the dos and don’ts of at-home hair care.

Many men and women who rely on salon visits to keep their lengths healthy could be left wondering what to do between now and their next visit to a professional hair stylist. But just as important is what not to do (read: DIY trim job) to avoid ruining your hair and having to impose your own personal period of self-isolation once the pandemic is over due to a ruined haircut you tried to pull off in the bathroom mirror.

Don’t bleach your own hair
“For those who usually go to the salon to dye their lengths blonde, roots may be starting to show now. And while it might be tempting, I would strongly urge to not bleach your own roots. Lightening dark hair is a very complex multi-step process that requires years of experience and professional grade products only available at salons. Bleaching your hair incorrectly might result in burning and damaging your hair. Instead, opt for a root spray such as the L'Oreal Paris Magic Root Cover Up Concealer Spray. Otherwise, you can always conceal your dark roots with a headband or try wrapping your hair up with a scarf.” 

Do deep conditioning treatments
“Use this time to nourish your hair with a deep conditioning treatment. A lot of people simply apply it in the shower on wet hair for a few minutes and call it a day, but that way means that your lengths aren’t getting the full benefits of the product. Think of hair like a sponge, when it’s wet, it’s already full of water and cannot absorb anything more. So to make sure the product is fully absorbed into your locks, towel dry your hair after shampooing and then apply the treatment. Leave it on for 15-20 minutes and then rinse. You’ll see a huge difference.” May we suggest The Let It Go Circle hair mask from Davines, which is designed to boost hydration and revitalize dry and brittle strands?  

Don’t pick up the scissors
“When you’re bored, it might be tempting to pick up the scissors but, and I can’t stress this enough, don’t trim your own bangs or make any big changes to your hair cut on your own. It will inevitably go wrong and you will end up paying more to get it fixed in the long run. Try out some new hairstyles instead. There are plenty of tutorials on YouTube so experiment a little and get your hair professionally cut once it’s safe to do so.”

 Don’t over wash
“The more you wash your strands, the more you strip the scalp of its natural oils, and that in turn makes the scalp produce even more oil, which causes you to wash your hair more often — and the cycle goes on and on. Now is the perfect opportunity to give your lengths a break and cut down on the washing. Your hair might get oily, but once the adjustment period is over, you will notice that it will require less frequent washing.”

Do try scalp treatments
“Too often, we pay attention to the lengths of our hair and give our scalp no attention. But caring for your scalp improves the overall health of your tresses, stimulates hair growth and gets rid of dandruff due to product buildup. Scalp treatments range from serums to salt scrubs, so pick a product that suits your hair needs. Le Labo's basil-scented Scrub Shampoo uses black sea salt and menthol to clear away dirt and cool scalps down.”