Gigi Hadid takes fans on a backstage tour of past fashion weeks

Gigi Hadid launched her photography account in 2019 to share a glimpse into her life. File/Getty
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Updated 06 April 2020

Gigi Hadid takes fans on a backstage tour of past fashion weeks

DUBAI: This week, part-Palestinian supermodel Gigi Hadid published a flurry of images from the Fall 2020 Milan and Paris Fashion Weeks on @gisposable, her Instagram account dedicated solely to her polaroid prints, as well as on her main Instagram page.

The prints featured a behind-the-scenes look at everything from backstage fittings to model lineups. 

 
 
 
 

 
 
 
 
 
 
 
 
 

Backstage at the @fendi FW20 show Milan Fashion Week. February 20th, 2020.

A post shared by Gi’sposables (@gisposable) on

Featured in the snaps was French-Algerian model Farida Khelfa clapping as designer Jean Paul Gaultier is lifted up by a crowd after his last-ever couture show in January. There’s a leather-clad Bella Hadid striking a pose backstage and grainy candid snaps of models Adut Akech and Kaia Gerber before they stepped onto the catwalk at the Prada show. US model Kendall Jenner is also featured in the metallic silver minidress she wore to close the most recent Versace show.

“Strange but comforting to go through this film and see the difference in reality we were all living just over a month ago,” Hadid wrote on her main Instagram account. “We need to do the right thing now (STAY HOME) so that we can experience these moments of togetherness again! Grateful for everyone I work with, for the creativity they share with the world. Grateful for the way the industry has adapted during this time to not only continue creating and giving us the opportunity to work from home – not taken for granted – but also to do their part to give back.”

She launched the photography account in October 2019 to share a glimpse into her life. 

 
 
 
 

 
 
 
 
 
 
 
 
 

Backstage at the @prada FW20 show Milan Fashion Week. February 20th, 2020.

A post shared by Gi’sposables (@gisposable) on

It’s not the first time she has taken on a role on the other side of the camera. The supermodel first snapped pictures behind the scenes of the Met Gala and contributed photography for V Magazine back in 2017. When the magazine first showcased Hadid's photography, the model mentioned her long-time interest in the medium, even revealing that she ran her own photography service in her early teens.

"I had my own photography business. I even had a website, hadidphotography.com. It’s definitely not up anymore. I took pictures of my friends and their horses for less money than the professionals. I’d package all the pictures in my bedroom and my friends would give them to their moms as gifts,” she shared.


UAE brand’s fresh approach to skincare looking good for future

Having lived in Dubai for more than seven years, Kathryn Jones learned a lot about the Middle Eastern market and the needs of people who live within the region. (Shutterstock)
Updated 25 May 2020

UAE brand’s fresh approach to skincare looking good for future

DUBAI: Skincare products can quite often sit on shelfs or in delivery vehicles for weeks and months, stored in unsuitable conditions.

And despite brands promoting them as organic and natural, some customers might question the effectiveness of products left lying around for long periods after being produced.

However, Kathryn Jones, founder of the UAE-based brand Kathryn Jones Hand Blended Serums, or KJ Serums for short, told Arab News how her company created fresh products every month for customers.

Jones, who is originally from Wales, in the UK, launched KJ Serums in 2017 and started her brand “out of necessity.” (Supplied)

“The concept of a freshly-made skincare serum is something quite different and our customers have really embraced it. They appreciate it’s a fresh product that must be used up within a month when it’s at its most active and effective and repurchased – almost like a food stuff,” she said.

Jones, who is originally from Wales, in the UK, launched KJ Serums in 2017 and started her brand “out of necessity.”

She added: “I simply could not afford the prices of some of the top skincare brands but still wanted excellent results.”

With her background in the biopharmaceuticals industry, she started experimenting and developing her own formulas. “The core proposition is ‘hand blended’ because that’s how it all started, by hand blending and perfecting the serum formulas myself here in the UAE,” she said.

Having lived in Dubai for more than seven years, the entrepreneur learned a lot about the Middle Eastern market and the needs of people who live within the region.

“Our climate here is extreme often for eight months or more of the year, especially in the Gulf region. A lot our customers will ask for a product that reduces oiliness and sheen on the skin and are reluctant to purchase products that contain a lot of oils, or are very heavily moisturizing,” Jones added.

The businesswoman believes the Middle East market is “wonderfully diverse” with different attitudes and expectations toward skincare products.

“Of course, this is a challenge to develop effective products which can address many different skin types and issues, but the market is truly receptive to new concepts,” she said.

Jones pointed out that with the current lockdown situation due to the ongoing spread of the coronavirus disease (COVID-19), people had more time to care for their skin.

“The coronavirus pandemic has obviously confined us to our homes, and, given the steady increase in the number of enquiries we are receiving, it suggests consumers currently have more time to consider their online skincare purchases and perhaps have more time to invest in an effective routine,” she said.

On whether the COVID-19 outbreak would change the future of the skincare industry, Jones added: “I think that many consumers, either through necessity or out of a desire to support local brands might have chosen to source their products from different manufacturers and therefore brand loyalties may have been affected to a certain extent.”