Apple’s new budget iPhone unlikely to make splash in China where 5G now commonplace

Analysts say the iPhone SE would mainly appeal to Apple brand loyalists who don’t want to spend roughly $700 for the high-end iPhone 11. (Apple)
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Updated 16 April 2020

Apple’s new budget iPhone unlikely to make splash in China where 5G now commonplace

  • iPhone SE would mainly appeal to Apple brand loyalists who don’t want to spend roughly $700 for the high-end iPhone 11
  • China is the only major market where Apple’s stores have reopened

SHANGHAI: Apple’s new iPhone SE for the budget-conscious is unlikely to be a major driver of sales in China, with analysts noting it lacks the 5G capability that most new Chinese smartphones in a similar price range offer.
In a poll conducted on social media site Weibo, 60 percent of roughly 350,000 respondents said they would not buy the $399 model, the cheapest iPhone available.
But roughly a fifth said they would buy it, and the rest said they would consider a purchase. Although respondents were not asked for reasons for their choices in the poll, many commented they would be interested if the price drops further.
“If you don’t buy it and I don’t buy it, tomorrow the price will drop another 200 yuan ($28),” said a Weibo user whose comment got more than 10,000 likes.
Apple’s market share in China, its third-biggest market where it gains roughly 15 percent of its sales, has shrank over the past several years, as Chinese Android brands steadily release higher-end phones.
Competition has only become fiercer as those rivals are now releasing 5G devices compatible with China’s upgraded telecommunications networks while Apple has yet to launch an iPhone with 5G capability.
Last week several Chinese online retailers slashed iPhone 11 prices by as much as 17 percent. Apple occasionally lets its Chinese seller partners cut prices to spur demand, though it seldom allows pricing leeway for vendors overseas.
Most China-based analysts said the iPhone SE would mainly appeal to Apple brand loyalists who don’t want to spend roughly $700 for the high-end iPhone 11.
“The new iPhone SE will for sure attract mid-range users who don’t take 5G connectivity as a necessity,” said Mo Jia, who tracks the global smartphone industry at research firm Canalys.
Tech investors will nevertheless be watching its reception in China to gauge how demand for consumer devices may rebound once the coronavirus pandemic subsides, and whether iPhone sales in China can soften the blow of lost purchases elsewhere.
China is the only major market where Apple’s stores have reopened as the spread of the virus prompts governments around the world to impose lockdowns and other social distancing measures.
Government data showed Apple shipped 2.5 million iPhones to Chinese vendors in March, nearly a fifth higher than the same month a year earlier and a sharp jump from just 500,000 in February when the virus outbreak was at its peak in China.
The company will start taking orders for the phone on its website on Friday, with deliveries expected to start April 24.


Proposals to cut expats in Kuwait reviewed by National Assembly committee

Updated 10 August 2020

Proposals to cut expats in Kuwait reviewed by National Assembly committee

  • One of the seven plans submitted by members of parliament calls to set a percentage for each migrant community in the country
  • The Kuwaiti government’s plan calls to replace about 160,000 expat working in the public sector with nationals

DUBAI: Thousands of expats in Kuwait are expected to leave the country as talks over the decision have started between the government and the National Assembly human resources committee.
The government and parliamentary proposals are being reviewed by the committee, national daily Kuwait Times reported.
One of the seven plans submitted by members of parliament calls to set a percentage for each migrant community in the country.
The Kuwaiti government’s plan also calls to replace about 160,000 expat working in the public sector with nationals, but did not provide a timeframe.
The proposal also suggests that about 370,000 expats who show a “negative impact” on the country or are illegal residents can be dismissed by taking short-term measures.
The government added in its plan that “marginal” workers should be reduced by 25 percent. It also expects to lower temporary employment contracts by 30 percent in government jobs.
The government also discussed the massive increase in the expat population in the country between 2005 and 2019, as it went up to 4.42 million. It added that during this time, the citizens’ population increased from 860,000 to 1.335 million.