Startup of the Week: Label offers contemporary wear with a touch of tradition

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Updated 28 April 2020

Startup of the Week: Label offers contemporary wear with a touch of tradition

  • Al-Khereiji started her business in 2010, and is thinking of expanding her business globally

Waela Collection (@waelacollection) is a Riyadh-based contemporary ready-to-wear label for those seeking the latest fashion but with a touch of tradition.
“I try to combine elegant yet practical designs that we can wear not only during the month of Ramadan, but throughout the year and even while traveling,” Waela Al-Khereiji told Arab News. “My designs are inspired by international fashion designs while preserving our religious identity.”
Al-Khereiji, who is the owner of Waela Collection, had a passion for fashion design from a young age.
“I studied at King Abdul Aziz University in Jeddah, majoring in special children studies, but I didn’t find myself very passionate about this field. So I decided to enroll in fashion courses at the London College of Fashion and attended courses in Riyadh.”
She first started selling ready-made clothes that were designed by others but, after a while, felt the urge to design clothes that represented her identity and culture. Her family and friends supported the idea and she took the decision to start her own fashion line.
Al-Khereiji started her business in 2010, and is thinking of expanding her business globally. “Of course, I went through many stages and experiences until I got to where I am now. Since the beginning of my project the most important thing for me was choosing the right and best materials suitable for our climate. Our market is flooded with cheap and bad materials so I usually choose cotton fabrics and linen.”
The designer is targeting Arab and Gulf women in particular. She said her designs were practical and casual and could be worn everywhere — at work and when traveling. “It is also possible to wear them at parties as well.”
She said it was difficult to be a designer in Saudi Arabia because she had to do everything herself, from designing the dress to drawing the sketch or pattern and sewing it.
“Abroad there are special companies and places for each step,” she explained. “In addition, if I want to be unique, I have to import the fabrics from abroad so that they are exclusive and original.”
She was grateful for receiving many words of encouragement, and although pleasing customers was a priority it was also a hard thing to achieve.
Al-Khereiji said she and a group of designers were lucky this year because they started the season with a huge exhibition in Riyadh. “It was very successful, unfortunately, other exhibitions were postponed and canceled due to the coronavirus pandemic, however, there is huge online demand due to the current circumstances.”


Virus recoveries climb in Saudi Arabia as new cases hit plateau

Updated 25 November 2020

Virus recoveries climb in Saudi Arabia as new cases hit plateau

  • The ministry said 495 more people have recovered from COVID-19 raising the number of recoveries to 344,311

JEDDAH: Saudi Arabia is recording a steady decline in the number of coronavirus cases and recoveries outpacing infections.
On Tuesday, the Kingdom recorded 252 new cases of coronavirus disease (COVID-19), marking the fifth consecutive day of daily cases lower than 300.
According to the Saudi Health Ministry, the total number of confirmed cases in the Kingdom since the beginning of the outbreak has risen to 355,741.
The ministry said 495 more people have recovered from COVID-19 raising the number of recoveries to 344,311.
All cities in the Kingdom reported less than 50 new cases with Riyadh registering 33, Madinah 19, and Makkah 18.  The remaining cases were reported from different parts of the Kingdom.
According to the ministry, there were 5,619 actives cases, of which 743 were critical.
The death toll due to virus-related complications has risen to 5,811 with 15 new fatalities on Tuesday.
In the last 24 hours, 55,276 polymerase chain reaction tests were conducted across the Kingdom.
The Kingdom will be among the first countries in the world to obtain a vaccine for COVID-19.
Saudi Arabia is set to release a schedule of vaccine arrivals to the country in the coming weeks.
The Health Ministry will offer free vaccines to citizens and expats who have not yet contracted the virus.
Saudi Arabia will obtain a large amount of vaccines through COVAX, which is a global initiative working with vaccine manufacturers to provide countries around the world with equitable access to safe and effective vaccines once they are licensed and approved.
While the second track is direct contracting with the big companies to cover the gap that cannot be covered through COVAX.
The ministry urged anyone displaying possible symptoms of coronavirus disease to visit one of its Tetamman (Rest Assured) clinics to be tested for the virus. There are about 235 of these clinics across the country, and appointments for tests can be booked through the Sehaty app.
The ministry has also set up health centers, called Takkad (Make Sure), to cater to people who show no or only mild symptoms of the disease, but think they might have come into contact with someone who was infected.