Woods, Manning win TV charity match as good as real thing

Phil Mickelson and Tiger Woods teamed with Tom Brady and Peyton Manning in a charity match that raised $20m. (Reuters)
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Updated 26 May 2020

Woods, Manning win TV charity match as good as real thing

  • Donations for COVID-19 relief funds kept piling up, and entertainment didn’t stop

NEW YORK: Tom Brady delivered the shot of the match that made it easy to forget the rest of his swings. Tiger Woods didn’t miss a fairway and earned a small measure of revenge against Phil Mickelson.

The PGA Tour is set to return in just over two weeks, and it has a tough act to follow.

In the second and final charity match that brought live golf to TV, this exhibition was as entertaining as the real thing.

Woods lagged a long birdie putt close enough that his partner, Peyton Manning, didn’t have to putt. That secured a 1-up victory over Mickelson and Brady in “The Match: Champions for Charity.”

The goal was to raise $10 million or more for COVID-19 relief funds, and online donations sent money climbing toward about twice that much.

This made-for-TV exhibition would have  worth pay-per-view, the model Woods and Mickelson used for a $9 million winner-take-all match in Las Vegas over Thanksgiving weekend in 2018 that Mickelson won in a playoff under lights. It felt forced, lacked banter and turned out to free because of technical issues.

Throw in two NFL greats in Brady and Manning, and this allowed viewers to ride along for 18 holes at Medalist Golf Club among four of the biggest stars in sport.

Justin Thomas pitched in as an on-course reporter, bringing a mixture of humor and insight with the right amount of words.

Woods and Manning took the lead on the third hole and never trailed, building a 3-up lead in fourballs on the front nine, with Manning making two birdies (one was a net par).

Brady, whose six Super Bowl titles are more than any NFL quarterback in history, took a beating on social media and in the broadcast booth from Charles Barkley, who twice offered $50,000 of his own money toward charity if Brady just hit the green on a par 3. He missed so far right it would be comparable to a pass that landed three rows into the stands.

New Orleans Saints coach Sean Payton weighed in on Twitter, noting Brady signing as a free agent with Tampa Bay by saying he liked the “Florida” Brady much better.

Brooks Koepka offered $100,000 if Brady could just make a par.

One shot shut everyone up.

Never mind that Brady had to take a penalty drop before getting back to the fairway on the par-5 seventh. With his fourth shot, with Barkley needling him relentlessly, Brady’s shot landed beyond the pin and spun back into the cup.

“Shut your mouth, Chuck,” said Brady, whose microphone piece dangled off the back of his pants.

Woods still thought he won the hole with a 25-foot eagle putt that instead spun hard off the back of the lip. All that, and they ended up halving the hole.

Donations for COVID-19 relief funds kept piling up, and the entertainment didn’t stop even as the rain returned. It caused a 45-minute delay at the start, and as Woods said on the practice range, “I don’t normally play in conditions like this.”

Mickelson brought out his “Tiger Slayer” putter that he used to shoot 64 at Pebble Beach in 2012, the last time they were in the final group on the PGA Tour. Woods shot 75 that day. It didn’t help Lefty with a few critical birdie putts to square the match, though he rolled in a 15-foot par putt to stay 1 down with two to play.

The back nine was modified alternate shot — all players hit tee shots, and it was alternate shot from there. It was key for the quarterbacks to find the fairway for the pros to hit shots into the green, and Brady came through until the 18th.

Woods was playing for the first time since Feb. 16 when he finished last at Riviera in Los Angeles. He chose not to play the next four weeks with his back not feeling just right, and then the pandemic shut down golf and sports worldwide.

Woods looked sharp for the most part, with his game and his words. Mickelson on the fifth hole asked Woods to mark his ball from some 80 yards away.

“You want me to mark with a US Open medal,” said Woods, a three-time champion of the only major Mickelson has not won.

“Do you have one? I have some silver ones,” Mickelson said, referring to his record six runner-up finishes.

Mickelson boasted about taking Woods down on his home course at Medalist, and now their TV matches are tied at 1-1, even with each getting a little help. Mickelson says he was a little nervous on the front nine until he found his groove, driving the green on the par-4 11th with Brady making a 20-footer for eagle that began their rally.

“Phil said he was nervous. I know Tom and I were comparing notes,” Manning said. “To be behind the ropes in these guys’ worlds, to be in the arena with them, it was really a special experience. I was not comfortable the entire time. Knowing $20 million was raised and helping people going through tough times, it was an honor to be invited.

“It’s something I’ll always remember.”


Milan turn to Jay-Z’s Roc Nation, Liverpool to revive glory

Updated 09 July 2020

Milan turn to Jay-Z’s Roc Nation, Liverpool to revive glory

ROME: Preparing to complete a ninth Serie A campaign without winning the Scudetto, AC Milan decided returning to the pinnacle of football required a new approach.

Jay-Z’s entertainment agency Roc Nation is at the center of it, linking up with Milan to scour the world for sponsors and use concerts and other high-profile events to attract new fans.

And who better to ask about how to end a title drought than the team that just won their league for the first time in 30 years?

“We have been talking to Liverpool,” Milan chief revenue officer Casper Stylsvig told The Associated Press, “because they’ve been through the same path as we are going through now.”

Milan are enduring their longest Serie A drought since the 1980s. Despite beating leader Juventus on Tuesday, even the top four Champions League places are out of reach in this pandemic-delayed season. It’s been seven years since Milan last competed in Europe’s elite competition.

“We’re working very hard to get back to where we should be, and from that perspective, it does help open doors when you have won seven Champions Leagues,” Stylsvig said. 

“Playing European football is top of the agenda. It is our natural habitat and somewhere we should be.”

Only Real Madrid has lifted the European Cup more often than Milan. But that seventh title was won 13 years ago, by beating Liverpool.

Now Liverpool are the lodestar for Milan, which have fallen to 21st in the Deloitte ranking of football’s moneymakers with revenue of €206.3 million  ($234 million) in the last financial year, a third of the income at the newly crowned Premier League champions.

“Four, five years ago, no one considered Liverpool and see where they are now,” Stylsvig said. “They obviously play very attractive football. They are winning, they have a fantastic manager, a fantastic team and now they are following suit from a commercial perspective. It has taken time, but their model seems to work.”

Liverpool have been run for a decade by John Henry’s Fenway Sports Group. Milan have also had American ownership for three years since the takeover by the Elliott Management hedge fund.

“We are obviously a global brand,” Stylsvig said in a telephone interview. “I’ve probably been talking too much in the Italian market in the last few years and (the coronavirus) sort of pushed us to think more global again.”

The pandemic that shut down sports produced the first public manifestation of the partnership with Roc Nation when Milan staged a live virtual fundraising concert headlined by Alicia Keys.

“I do think merging sport and entertainment could be the way of engaging new fans,” Stylsvig said. “The world has changed dramatically and we need to follow suit. Roc Nation is helping us, challenging us with that, having someone on the sideline to do that.”

The biggest audiences logging in to watch “From Milan with Love” were from China and the US.

With no games being played during the three-month Serie A shutdown — and crowds still prohibited from matches — Milan have had to find new ways of connecting with its fan base and fulfilling commercial deals.

“It’s been incredibly challenging,” Stylsvig said. “You basically have to rethink the model. So one of the first things we did was focusing much more on a digital space, creating content and trying to be engaging and trying to talk to our partners.”

Further down the line is moving into a new stadium, with plans to rebuild the San Siro it shares with Inter Milan.

“That will change the club,” Stylsvig said. “The revenues are incredibly important but also for the perception of the club.”