STC first in MENA to join GSMA APAC IoT Partnership Program

Faisal Al-Dughaither, synergy GM, STC Group.
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Updated 26 May 2020

STC first in MENA to join GSMA APAC IoT Partnership Program

The STC Group has signed a non-binding memorandum of understanding with the GSMA to join the GSMA Asia Pacific (APAC) IoT Partnership Program, one of the most extensive Internet of Things (IoT) communities worldwide. By signing this memo, the STC Group becomes the first mobile network operator region wide to be a part of the program.

The GSMA is an industry organization that globally represents the interests of mobile network operators and the broader ecosystem. The GSMA APAC IoT Partnership Program brings together around 500 partners to coordinate efforts and discuss best practices on the development of IoT technologies.

Dimitris G. Lioulias, STC’s strategy vice president, said: “This partnership will reinforce the STC Group’s strategy of building a strong IoT ecosystem and provide our partners and customers with first-class IoT solutions. Bringing this program to our region will facilitate the sharing of best practices and leverage the collective capabilities for the benefit of our society.”

“With our operations in Saudi Arabia, Bahrain and Kuwait as well as all our local affiliates who operate in many areas and technology environments, we will be closely working with the GSMA, and all the members and partners, for building a solid platform of collaboration around digitization, IoT, 5G as well all the strategic issues that enhance our positioning and leadership within our respective countries,” said Faisal Al-Dughaither, synergy general manager, STC Group.

“We welcome the STC Group, the first MENA mobile network operator, to join our APAC IoT Partnership Program,” said David Turkington, head of technology, GSMA Asia Pacific. 

“Innovative IoT solutions have massive potential and promise to transform societies and economies. The STC Group’s leadership will strongly support IoT adoption across the region,” he added.

The Saudi telecom giant is increasingly relying on frontier technologies such as IoT, cloud computing and cybersecurity, to drive its business and sustain its social impact.

The GSMA APAC IoT Partnership Program includes more than 36 mobile operators. The program brings operators and their partners together, including developers, manufacturers and system integrators to share best practices, discuss challenges and progress updates on the development of IoT across the region. APAC has the largest IoT market in the world and is expected to reach 11 billion connections by 2025 and be worth $386 billion, according to GSMA Intelligence.

The APAC region is the fastest-growing IoT market in the world, accounting for approximately 40 percent of the total global IoT spend in 2018.

PepsiCo & SWMC partner to enhance environmental sustainability in KSA

Tamer Mosalam, Vice President & General Manager GCC and Levant, PepsiCo
Updated 03 August 2020

PepsiCo & SWMC partner to enhance environmental sustainability in KSA

PepsiCo and the Saudi Waste Management Center (SWMC) have signed a memorandum of understanding (MoU) to launch a strategic partnership that aims to enhance sustainability in the Kingdom. The MoU highlights the two parties’ role in promoting sustainability policies based on international best practices to support a circular economy. The agreement was signed by Dr. Abdullah F. Al-Sebaei, CEO and board member of SWMC, and Tamer Mosalam, vice president, general manager GCC and Levant business unit, PepsiCo.
The first sustainability project in the partnership saw Aquafina (the brand of purified bottled water produced by PepsiCo) and the SWMC introduce innovative solutions to facilitate a more environmentally friendly Hajj. To do this, the two parties provided customized smart bins especially built for the event around Makkah’s holy sites. The smart bins can segregate, and crush plastic bottles to minimize plastic waste. The machines operate through solar power and reduce carbon footprint.


The first sustainability project under the partnership was the implementation of a more environmentally friendly Hajj.

Additionally, an Aquafina recycling awareness campaign encouraged pilgrims to actively participate in making sustainable choices. The results of the project will help inform and guide future projects in next year’s Hajj when the Kingdom will once again welcome back millions of pilgrims to the Kingdom.
To produce the smart bins, PepsiCo delivered on its commitment to support small and medium enterprises (SMEs) during COVID-19. The company worked with Cycled to create customizable Aquafina-branded smart bins for this year’s Hajj.
SWMC CEO Al-Sebaei said: “Our partnership with PepsiCo gives us an opportunity to generate more awareness on the importance of sustainable waste collection and develop a proactive culture of recycling.”
Mosalam said: “We are grateful for the opportunity to partner with the Ministry of Environment, Water and Agriculture, represented by Saudi Waste Management Center.”