Startup of the Week: Sepale offers long-lasting blooms

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Updated 26 May 2020

Startup of the Week: Sepale offers long-lasting blooms

JEDDAH: Qualified chemical engineer Fahad Andergeeri became a florist after spotting a gap in the market.

“The idea for Sepale came when I couldn’t find a good flower shop here (in Jeddah), nothing compared with Dubai or New York,” he told Arab News. “So I decided to open up my own brand.”

The 27-year-old entrepreneur started his online store to sell long-lasting blooms that people could cherish. He also introduced top-notch chocolate and packaging as quality is something Andergeeri is particularly proud of. 

“We try to keep everything very high quality, the packages are high-end, the roses are some of the best in the world, and the chocolates are imported from Belgium. We wouldn’t sell fresh flowers in the beginning, we would sell preserved roses that last for a year or more.”

Preserved roses are fresh roses that are chemically treated to live for longer periods of time.

Andergeeri’s passion for flowers started in childhood. “I spent a lot of time browsing on Instagram. At that time, I knew that there were very few shops that specialized in selling flowers.”

He became curious and started to familiarize himself with local vendors. He said that the rose industry in Jeddah was still developing when he entered the market, so he decided to import roses from abroad.

“It took time to learn and figure (it) out. I researched a lot and traveled to places like the Netherlands and China. It was a challenge in the beginning but once we got better at it, it got easier.”

The whole process took him six months of sampling, researching, and changing the products to suit the brand image.

The packaging is what makes the shop unique, he added. “I wanted to give the receiver something that is a complete gift they can keep for the maximum amount of time. It is not like a bouquet that you will keep for a few days and then throw away.”

He aims to become one of the leading flower shops in the market by 2030.


Pilgrims to quarantine for 14 days after Hajj

More than 41,361 polymerase chain reaction (PCR) tests have been conducted in the past 24 hours. (SPA)
Updated 04 August 2020

Pilgrims to quarantine for 14 days after Hajj

  • COVID-19 cases in Saudi Arabia continue to fall, officials say

JEDDAH: Pilgrims who took part in this year’s Hajj must continue wearing electronic tags so authorities can track their 14-day quarantine once they return home.

The bracelet is designed to monitor pilgrims’ adherence to quarantine, as well as monitoring and recording their health status through the “Tatamman” app.
Pilgrims were required to quarantine before embarking on the Hajj and wore the bracelets to ensure they were obeying the self-isolation rules as part of strict measures to contain the spread of coronavirus.
The country continues to experience a decline in COVID-19 cases. Recorded infections remain below the 2,000 mark for the 10th day in a row. The Kingdom reported 1,258 new cases of COVID-19 on Monday, raising the number of those infected to 280,093 so far.
There are currently 35,091 active cases and six patients were admitted to critical care units, raising the number to 2,017. There were 32 new fatalities, raising the death toll to 2,949.
There were 1,972 new recoveries recorded, raising the total number of recoveries to 242,053.
More than 41,361 polymerase chain reaction (PCR) tests have been conducted in the past 24 hours. The total number of PCR tests conducted to date exceeds 3.47 million.

INNUMBERS

280,093 COVID-19 cases

242,053 Recoveries

35,091 Active cases

2,949 Total deaths

3.47m PCR tests

The Ministry of Health has been carrying out daily visits to health institutions in order to assess their level of commitment to anti-coronavirus measures, such as ensuring that staff adhere to social distancing, wear masks, and adopt the health practices and crisis management mechanisms recommended by authorities to protect patients and staff.
Teams have been dispatched to supervise the compliance of health facilities’ quarantine centers across Saudi Arabia and stepped up their visits to government and private hospitals to ensure their compliance with health protocols, sample transfers and staff testing as well as ensuring that all routine surgeries are stopped.
More than 5,000 violations have been recorded and violators were referred to committees. More than 150 facilities were temporarily shut down by the ministry until the proper protocols were implemented and the violations were fixed. A number of institutions were able to resume operations after settling fines.