Startup of the Week: Sepale offers long-lasting blooms

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Updated 26 May 2020

Startup of the Week: Sepale offers long-lasting blooms

JEDDAH: Qualified chemical engineer Fahad Andergeeri became a florist after spotting a gap in the market.

“The idea for Sepale came when I couldn’t find a good flower shop here (in Jeddah), nothing compared with Dubai or New York,” he told Arab News. “So I decided to open up my own brand.”

The 27-year-old entrepreneur started his online store to sell long-lasting blooms that people could cherish. He also introduced top-notch chocolate and packaging as quality is something Andergeeri is particularly proud of. 

“We try to keep everything very high quality, the packages are high-end, the roses are some of the best in the world, and the chocolates are imported from Belgium. We wouldn’t sell fresh flowers in the beginning, we would sell preserved roses that last for a year or more.”

Preserved roses are fresh roses that are chemically treated to live for longer periods of time.

Andergeeri’s passion for flowers started in childhood. “I spent a lot of time browsing on Instagram. At that time, I knew that there were very few shops that specialized in selling flowers.”

He became curious and started to familiarize himself with local vendors. He said that the rose industry in Jeddah was still developing when he entered the market, so he decided to import roses from abroad.

“It took time to learn and figure (it) out. I researched a lot and traveled to places like the Netherlands and China. It was a challenge in the beginning but once we got better at it, it got easier.”

The whole process took him six months of sampling, researching, and changing the products to suit the brand image.

The packaging is what makes the shop unique, he added. “I wanted to give the receiver something that is a complete gift they can keep for the maximum amount of time. It is not like a bouquet that you will keep for a few days and then throw away.”

He aims to become one of the leading flower shops in the market by 2030.


KSRelief dispatches help for Lebanese medical teams treating explosion victims 

Updated 05 August 2020

KSRelief dispatches help for Lebanese medical teams treating explosion victims 

RIYADH: The King Salman Humanitarian Aid and Relief Center (KSRelief) has assisted Lebanese medical teams treating victims of the Beirut explosion on Tuesday.

Emergency teams from the Souboul Al Salam Relief Team, which is funded by KSRelief, went from north of Lebanon to Beirut to support medical teams on the ground. 

Another team from Al-Amal Medical Center, also funded by KSRelief, provided emergency health care services and started a blood donation campaign to meet the demand of Beirut hospitals.

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The prime minister of Lebanon, which is already struggling with an economic crisis and battling COVID-19, has made a desperate plea for help following Tuesday’s deadly explosions.
Kuwait said it has delivered medical aid and other essentials by a military plane on Wednesday morning.
The World Health Organization and the International Federation of Red Cross and Red Crescent Societies were sending 40 tonnes of medical supplies, including personal protective equipment to Beirut on a flight paid for by Dubai-based International Humanitarian City, a hub for humanitarian emergency preparedness and response, a WHO representative said.
"We are offering medical trauma kits and surgical kits containing things such as syringes, bandages and surgical gowns," said Nevien Attalla, operations manager for the WHO's Dubai hub.

*With agencies