Ford and Mohamed Yousuf Naghi Motors Co. (MYNM) recently secured a deal with LUMI rent-a-car to supply the integrated travel service provider with 300 vehicles. The delivery of 200 Ford Taurus 2-liter Ambiente and 100 Ford Explorer 3.5-liter XLT AWD was completed in May.
These new units, which join LUMI’s fleet of more than 1,000 Ford and Lincoln vehicles, have been sourced specifically for a lease deal.
Ahmad Al-Kahwaji, country director Saudi Arabia, Ford Direct Markets, said: “The all-new Taurus boasts class-leading levels of comfort, technology, and safety for business owners and families, while the Explorer’s exceptional track record for power, reliability and capability complements LUMI’s growing fleet of Ford vehicles. We’re proud that the company would choose Ford’s flagship sedan and spacious seven-seater SUV for its lease deal.”
“It’s crucial for Ford to have a trusted distributor network,” Al-Kahwaji added. “And as a well-respected and prominent family business that has established itself as an industry leader in the Kingdom, MYNM has continually displayed its top-tier credentials, and proved a perfect fit for Ford.”
Though based in Jeddah, MYNM’s operations are widespread, and since joining Ford as its second distributor in the Kingdom, has continued to grow the brand’s presence by offering an excellent customer experience journey, and by completing coveted fleet deals such as the LUMI contract.
Essam Haddad, Ford key accounts manager, MYNM, said: “Ford is known for its quality and trustworthiness, and we’re proud to be able to provide LUMI with 300 well-crafted vehicles to utilize as part of its lease agreement with government departments. The ownership journey experience with Ford and MYNM doesn’t end when the customer leaves the showroom; it continues through extended service plans, highly trained technicians, and award-winning after-sales services.”
“As part of the Seera Group providing leading integrated travel services throughout the Middle East, it’s important that what LUMI offers its clients is comfortable, efficient, reliable and capable,” said Azfar Shakeel, vice president of LUMI. “Ford vehicles provide the characteristics we look for to ensure our business can operate smoothly, evidenced by our decade-long relationship with Ford and MYNM.”
Ford has a long history of supporting business in Saudi Arabia, across the Middle East and through its distributor network.
Lumi, which is part of Seera Group, was established with the aim of providing a wide range of vehicle leasing and car rental solutions to domestic and international travelers as well as corporate clients and government departments across the Kingdom.