Webedia Arabia Group, a media and technology company developing strategic, insight-driven, culturally led and creative content for Arab consumers, has announced Netflix’s licensing of the popular Saudi drama series “Takki,” which is now available for viewing on the platform.
Produced by UTURN, which is part of Webedia Arabia Group, the series follows the story of a young Saudi film director and reflects the different facets of Saudi society, including the social challenges faced by its youth. The homegrown Saudi series, written and produced by Mohammed (Anggy) Makki, provides insight into the life of a generation caught between conservatism and modernism.
Kaswara Al-Khatib, chairman of the board at Webedia Arabia Group and founder of UTURN, continues to nurture Saudi talent and propel the industry forward by drawing international recognition. The licensing of “Takki” by Netflix reflects the interest for hyper-localized Saudi content.
“In a region that lacks content relevant to Saudi youth, localization was key. Additionally, Saudi Arabia is filled with rising stars and through UTURN, we’ve created talent pools and incubated them. This is our way of helping to reshape the future of content and Saudi digital culture. Webedia Arabia Group is now full of opportunities that are in line with the Saudi Vision 2030, and we are positioned to develop outstanding content reaching worldwide audiences,” he said.
Webedia Arabia Group CEO George Maktabi added: “In a fast-moving world and with our 63 million Arab users, we are constantly combining the right narrative with insightful data, bridging the gap between audiences and broadcasters by engaging viewers in topics they are passionate about and giving them a space to express their creativity.”
As part of the Kingdom’s transformational era in promoting culture and entertainment, UTURN by Webedia Arabia Group continues to foster the talent of Saudi youth with several new projects in the pipeline.
Both seasons of “Takki” are now available on Netflix.