Saudi Arabia leads shortlist for WARC Prize for MENA Strategy 2020

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Updated 09 July 2020

Saudi Arabia leads shortlist for WARC Prize for MENA Strategy 2020

WARC has announced the shortlist for this year’s WARC Prize for MENA Strategy 2020.

Twenty case studies spanning a range of product categories have been shortlisted for the prize, including Etisalat Misr in Egypt, Donner Sang Compter in Lebanon and the Saudi Telecom Co (STC).

Saudi Arabia leads with seven country-specific campaigns shortlisted. Three of them are by Wunderman Thompson KSA, three by FP7 McCann (Dubai and Riyadh offices) and one by TBWA\RAAD.

The UAE follows with five campaigns, Lebanon with three, and Egypt and Tunisia with one each.

Three of the shortlisted papers are for campaigns that ran in more than one country in the region.

The WARC Prize for MENA Strategy was launched four years ago with the aim of spurring strategic thinkers across the region by generating a collection of work that will inspire them to create breakthrough thinking for their clients.

“Although this is not an effectiveness competition, we want to reward strategic thinking that helps clients solve problems and provides a base for future growth,” WARC said in a statement.

“Entrants will be expected to show a link between their strategies and the results of the marketing activity.”

The competition is free to enter and has a $10,000 prize fund to be distributed between the winners of the Grand Prix and three Special Awards. The winners will be announced on Aug. 5.

Commenting on the shortlist, jury chair Tarek El-Kady, Senior Marketing Director, McDonald's Middle East & Africa, said:

“This year’s MENA prize shortlist showcases some of the very best strategic thinking in the region that embraces the changes the industry is witnessing and has led to tangible business growth,” said Tarek El-Kady, jury chair and senior marketing director for McDonald’s Middle East & Africa.

 

The shortlisted entries are:

Campaign: Art Gap

Brand: Standard Chartered Bank (SCB)

Agency: TBWA\RAAD

Country: UAE
 

Campaign: The Uncovered

Brand: Ahmini (Tunisie Telecom)

Agency: Wunderman Thompson Tunis, Ahmini

Country: Tunisia
 

Campaign: Who Said Men Don’t Cry?

Brand: Burger King

Agency: Wunderman Thompson KSA 

Country: Saudi Arabia

 

Campaign: Burjer Kinj

Brand: Burger King

Agency: Wunderman Thompson KSA

Country: Saudi Arabia

 

Campaign: Conquer Everywhere

Brand: Nissan Patrol, Nissan

Agency: TBWA\RAAD

Country: UAE, Kuwait, Oman, Qatar, Bahrain
 

Campaign: Post-Credit Wash

Brand: OMO, Unilever

Agency: TBWA\RAAD

Country: Lebanon
 

Campaign:  Launching Local Chicken

Brand: KFC, Yum!

Agency: TBWA\RAAD

Country: Saudi Arabia

 

Campaign:  What Are We Allowing?

Brand: STC

Agency: Wunderman Thompson KSA

Country: Saudi Arabia

 

Campaign: As Far As We Go

Brand: Almosafer

Agency: FP7 McCann Dubai

Country: Saudi Arabia

 

Campaign: The Gift of Mom

Client: Babyshop, Landmark Group

Agency: FP7 McCann Dubai

Country: UAE

 

Campaign: Blood Unity

Client: Donner Sang Compter (DSC)

Agency: FP7 McCann Dubai

Country: Lebanon

 

Campaign: Unspoken, UAE

Client: Lighthouse Centre for Wellbeing

Agency: McCann Health Dubai, FP7 McCann Dubai

Country: UAE

 

Campaign: Every Step Counts

Client: Emirates NBD

Agency: FP7 McCann Dubai

Country: UAE

 

Campaign: Inspire What’s Next

Client: Emirates NBD

Agency: FP7 McCann Dubai

Country: UAE

 

Campaign: Repurposed Meals

Client: Puck · Arla Foods

Agency: FP7 McCann Dubai

Country: Pan-Arab
 

Campaign: Making Meal-Time Fun Time

Client: Puck · Arla Foods

Agency: FP7 McCann Dubai

Country: Pan-Arab

 

Campaign: Making This Place Their Home

Client: Beit Al-Baraka

Agency: FP7 McCann Beirut, FP7 McCann Dubai

Country: Lebanon

 

Campaign: The Fair Telco Co.

Client: Jawwy, STC

Agency: FP7 McCann Dubai, FP7 McCann Riyadh

Country: Saudi Arabia

 

Campaign: The Ramadan Campaign That Didn’t Launch During Ramadan

Client:  Jawwy, STC

Agency: FP7 McCann Dubai, FP7 McCann Riyadh

Country: Saudi Arabia

 

Campaign: Hekaya — Family Talk

Client: Etisalat Misr

Agency: FP7 McCann Cairo

Country: Egypt


‘What’s a UN journalist?’: New film on Syrian refugees sparks ire for lack of Arab casting

Updated 26 September 2020

‘What’s a UN journalist?’: New film on Syrian refugees sparks ire for lack of Arab casting

  • ‘The Newsroom’ actress Olivia Munn selected to star in drama ‘Aleppo’
  • Many online users are concerned that the film will center on a Western journalist, while the Syrian refugee will simply be seen as an extra

DUBAI/LONDON: “What is a UN journalist?” asked the Twitterverse on Friday after the announcement came that actress Olivia Munn would be playing a UN reporter alongside a Syrian refugee in the feature film titled “Aleppo.”

It’s been announced that US actress Olivia Munn is set to play the lead in the feature drama, a story about a Syrian refugee and UN journalist (Munn), who are brought together by their escape from war-afflicted Syria. 

Many online users are concerned that the film will center on a Western journalist, while the Syrian refugee will simply be seen as an extra - given that the job of a UN journalist simply does not exist and will ironically be played by an actress known for her role as a journalist in Aaron Sorkin’s hit show “The Newsroom.”

“Jesus Christ. Firstly, there’s no such thing as a ‘UN journalist’; secondly there was no UN in those last terrifying months of Aleppo, and the only journalists around were Syrians,” Human Rights Watch researcher Sophie McNeill tweeted.

“How any film about Aleppo can centre anyone but brave Syrians is insane. Who writes this s***?”

Nada Homsi, a Beirut-based Syrian reporter and producer for NPR tweeted: “Hello Hollywood I’m Syrian and a journalist and would love to become a movie star, so would many other Syrians, also ‘UN journalists’ aren’t a thing. Hire us!”

Others weren't pleased with Munn’s casting, and have taken to social media to express their discontent.

“The onslaught on Aleppo was one of the most traumatic events for Syrians in Syria and for the diaspora,” wrote one user on Twitter following the news. “Spinning the tragedy to center it around some hypothetical journalist for a Westerner to star in is disgusting,” they added.

Another user wrote: “Oh yay a ‘Syrian refugee drama’ that is actually about a white lady. Just what we need, another white savior movie.”

“Just call it ‘The White Savior,’ why muck about?” added another.

“Aleppo,” which is currently in pre-production in Los Angeles, will be directed by Brazilian filmmaker David Schurman.

The casting of the Syrian starring character has yet to be announced.

Since the start of the Syrian war in 2011, many films and documentaries have been made about the tragedy, including “For Sama,” Waad Al-Kateab’s critically-acclaimed documentary.