Milan turn to Jay-Z’s Roc Nation, Liverpool to revive glory

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AC Milan’s Zlatan Ibrahimovic (top) in action with Juventus’ Leonardo Bonucci during their Serie A football match. (Reuters)
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Juventus' Cristiano Ronaldo in action with AC Milan's Gianluigi Donnarumma and Andrea Conti, in San Siro, Milan, Italy. (REUTERS/Alessandro Garofalo)
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Updated 09 July 2020

Milan turn to Jay-Z’s Roc Nation, Liverpool to revive glory

ROME: Preparing to complete a ninth Serie A campaign without winning the Scudetto, AC Milan decided returning to the pinnacle of football required a new approach.

Jay-Z’s entertainment agency Roc Nation is at the center of it, linking up with Milan to scour the world for sponsors and use concerts and other high-profile events to attract new fans.

And who better to ask about how to end a title drought than the team that just won their league for the first time in 30 years?

“We have been talking to Liverpool,” Milan chief revenue officer Casper Stylsvig told The Associated Press, “because they’ve been through the same path as we are going through now.”

Milan are enduring their longest Serie A drought since the 1980s. Despite beating leader Juventus on Tuesday, even the top four Champions League places are out of reach in this pandemic-delayed season. It’s been seven years since Milan last competed in Europe’s elite competition.

“We’re working very hard to get back to where we should be, and from that perspective, it does help open doors when you have won seven Champions Leagues,” Stylsvig said. 

“Playing European football is top of the agenda. It is our natural habitat and somewhere we should be.”

Only Real Madrid has lifted the European Cup more often than Milan. But that seventh title was won 13 years ago, by beating Liverpool.

Now Liverpool are the lodestar for Milan, which have fallen to 21st in the Deloitte ranking of football’s moneymakers with revenue of €206.3 million  ($234 million) in the last financial year, a third of the income at the newly crowned Premier League champions.

“Four, five years ago, no one considered Liverpool and see where they are now,” Stylsvig said. “They obviously play very attractive football. They are winning, they have a fantastic manager, a fantastic team and now they are following suit from a commercial perspective. It has taken time, but their model seems to work.”

Liverpool have been run for a decade by John Henry’s Fenway Sports Group. Milan have also had American ownership for three years since the takeover by the Elliott Management hedge fund.

“We are obviously a global brand,” Stylsvig said in a telephone interview. “I’ve probably been talking too much in the Italian market in the last few years and (the coronavirus) sort of pushed us to think more global again.”

The pandemic that shut down sports produced the first public manifestation of the partnership with Roc Nation when Milan staged a live virtual fundraising concert headlined by Alicia Keys.

“I do think merging sport and entertainment could be the way of engaging new fans,” Stylsvig said. “The world has changed dramatically and we need to follow suit. Roc Nation is helping us, challenging us with that, having someone on the sideline to do that.”

The biggest audiences logging in to watch “From Milan with Love” were from China and the US.

With no games being played during the three-month Serie A shutdown — and crowds still prohibited from matches — Milan have had to find new ways of connecting with its fan base and fulfilling commercial deals.

“It’s been incredibly challenging,” Stylsvig said. “You basically have to rethink the model. So one of the first things we did was focusing much more on a digital space, creating content and trying to be engaging and trying to talk to our partners.”

Further down the line is moving into a new stadium, with plans to rebuild the San Siro it shares with Inter Milan.

“That will change the club,” Stylsvig said. “The revenues are incredibly important but also for the perception of the club.”


Atletico catching all the breaks in Champions League

Updated 12 August 2020

Atletico catching all the breaks in Champions League

  • A victory against Leipzig will put Atletico back in the semifinals for the first time since 2017

LISBON: So far so good for Atletico Madrid in the quest for their first Champions League title.

Diego Simeone’s team have caught all the breaks going into the decisive final-eight tournament in Lisbon.

Old foes Real Madrid and Cristiano Ronaldo are gone. They drew Leipzig instead of a more traditional powerhouse for the quarterfinals. And their rival lost its top player after Timo Werner left for Chelsea. Even when things went wrong and the squad was hit by COVID-19, Atletico avoided the worst as only two players were infected and they could still make the trip to Portugal.

Things have been looking good for Simeone and his players.

A victory against Leipzig on Thursday will put Atletico back in the semifinals for the first time since it was eliminated by Ronaldo’s Madrid in the last four in 2017. Ronaldo and Madrid had defeated Atletico in the final in 2014 and 2016, and also ended the rival’s run in the quarterfinals in 2015.

Ronaldo again was Atletico’s nemesis last season after joining Juventus. Atletico lost to the Italian team in the round of 16 after Ronaldo scored a hat trick in the decisive second leg in Turin.

But this time Ronaldo and Juventus were eliminated by Lyon in the last 16, the same stage in which Madrid were knocked out of the tournament by Manchester City. Only two past champions are still left in the competition — Barcelona and Bayern Munich — and they play against each other in the opposite side of the draw, meaning Atletico could only meet one of them in the final.

Leipzig are a relative newcomer to the Champions League, having reached the group stage only twice. This is the first time they made it to the knockout round. They eliminated Tottenham in the round of 16, but now they won't count on top scorer Werner, who did not extend his contract by a few weeks to finish the season with the German club before moving to Chelsea.

Atletico stunned defending European champion Liverpool in the last 16, advancing after a 3-2 win in England.

“The game against Liverpool will go down in history and was one of the best we’ve had in a long time,” Atletico striker Diego Costa said. “It gave fans high expectations and we will give our best to try to meet those expectations. Hopefully we will play well and luck will stay on our side.”

Costa said Atletico will not take Leipzig lightly despite  the rival’s lack of experience in international competitions.

“They are very strong on the ball and know what they are about,” he said. “They have made it to the quarterfinals and have no pressure.”

There was a scare within Atletico this week when it announced two positive test results for COVID-19 among the group that was traveling to Lisbon. There were concerns that an outbreak within the club could have affected the team’s participation in the tournament in Portugal, but new tests showed that only Ángel Correa and Sime Vrsaljko were infected and the squad could travel to Lisbon.

Vrsaljko was not even going to play because he is nursing an injury, while Correa isn't among Atletico’s top stars even though he led the team in assists this season.

After coming agonizingly close recently, Atletico hope the breaks will keep going their way and that they  will finally get to lift the coveted European trophy.