DUBAI: Due to the ongoing coronavirus pandemic, Paris Men’s Fashion Week looked a lot different this season, with many brands showcasing their latest collections in a digital-only format.
For Spring 2021, Paris-based label Casablanca transported its fans to sunny Hawaii for its newest menswear offering entitled “After the Rain Comes the Rainbow” – Hawaii is nicknamed the “Rainbow State” – with a video that was streamed on the brand’s Instagram and YouTube accounts.
“The narrative of this show is that it’s kind of like a souvenir of our trip to Hawaii,” Charaf Tajer, the French-Moroccan designer who spearheads the label, told Paper Magazine. “We were very much into the idea of after-COVID and how even more we always cling to the idealist type of thinking and the love of nature, architecture and culture in general. I think we can bring a message of hope.”
Tajer, who got stranded in Maui for over a month during lockdown paid homage to the Pacific state by way of a kaleidoscopic collection of knitwear, polo tops, tennis shorts, tailored suits and printed button-ups in a colorful color palette of blush pink and ocean blue inspired by the archipelago’s natural landscape.;
Classic denim jackets embroidered with shell motifs and the brand’s upcoming New Balance 237s also punctuated the collection.
You can check out the brand’s Spring 2021 virtual presentation in the video above.