DUBAI: French designer Simon Porte Jacquemus presented his eponymous brand’s Spring 2021 Menswear collection via a physical show in a rolling wheat field, about an hour out of Paris, on July 16 with a little help from part-Moroccan models Nora Attal, Imaan Hammam and Malika El-Maslouhi.
The models weaved through fields of wheat on a snaking wood plank runway in the presence of 100 socially-distanced guests – each guest was seated six feet apart – that included actress Tina Kunakey and Moroccan-Belgian photographer Mous Lamrabat, wearing slinky numbers from the new collection titled “L’Amour,” or “Love.”
Nora Attal walks for Jacquemus Spring 2021 Menswear. (Getty)
For her part, British-Moroccan Attal stunned wearing a cream-colored skirt and crop blouse paired with platform thong sandals and the brand’s signature chiquito bag.
Meanwhile, Dutch-Egyptian-Moroccan Hammam was a vision in a flared, wheat-colored pinstripe jumpsuit with thin shoulder and chest straps.
18-year-old El-Maslouhi, who was born in Milan to an Italian mother and a Moroccan father, turned heads wearing a pair of coral, high-waisted trousers and a white, midriff-baring top.
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The part-Arab models were joined on the runway by other catwalk stars, such as Adut Akech, Anna Ewers, Grace Elizabeth, Mona Tougaard and Jill Kortleve, among others.
The new collection, which featured both womenswear and menswear, served as an homage of sorts to the designer’s team.
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“What’s so beautiful about L’Amour is how it can endure—sometimes even grow stronger—in the absence of people being together,” wrote the designer on Instagram of the offering.
“Not long after my team was separated from each other, we were all in our homes feeling the desire to work, and a new vision of the collection emerged. We became a human chain, every step of the creative process executed with love,” he added.
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Foregoing fashion’s digital answer to the global health crisis, Jacquemus is one of few labels moving forward in the traditional, physical layout.
It’s the third real-life fashion show to take place since the coronavirus was declared a global pandemic by the World Health Organization (WHO) in March.
Physical fashion shows have slowly returned this week, starting with Etro and Dolce & Gabbana’s events in Milan.