Modest fashion app launched for Saudi shoppers

The label, launched in 2018 in the Kingdom, will introduce its application to other GCC countries by the end of 2020. (Instagram)
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Updated 20 July 2020

Modest fashion app launched for Saudi shoppers

DUBAI: Fashion label Leem has started a new mobile application for shoppers in Saudi Arabia this week.

The label, launched in 2018 in the Kingdom, will introduce its application to other GCC countries by the end of 2020.

Leem, which has stores across the Middle East, offers modern yet conservative designs that include wide-leg trousers, large sweaters, elegant dresses, oversized tops and more.

The brand promises that all the orders placed will be delivered within three to five business days, with free delivery offered on standard orders.

Leem will soon add premium services such as same-day and next-day delivery to their platform, which is currently available on Apple and Android devices via the App Store and Google Play Store.

A number of fashion brands have either gone digital or closed down during the pandemic.

In April, luxury modest wear e-tailor The Modist announced it will stop operating, and in June, UAE-based Al Tayer Group announced that e-tailer Nisnass will close down from July 16.


Lebanese teen Nour Ardakani is global pop group Now United’s first Arab member

Updated 21 September 2020

Lebanese teen Nour Ardakani is global pop group Now United’s first Arab member

DUBAI: The search for global music group Now United’s newest member is finally over. Enter Nour Ardakani, the 18-year-old singer from Lebanon, who is set to become the band’s 16th member – and first Arab – after an extensive, months-long search for talent across the Middle East and North Africa.

Ardakani was hand-picked by Simon Fuller, the man who founded popular British girl band The Spice Girls and created “American Idol.”

“I think you are absolutely wonderful, and I think you would be perfect to join the group. And I would like to invite you to be the next member of Now United,” Fuller told the singer and dancer in a video call.

“Seriously, it’s me? You picked me?” asked Ardakani, to which Fuller replied: “You got it.”

The singer, who currently resides in Beirut with her family, joins fellow group for the band’s latest single “Feel It Now.”

Founded in 2017, the multinational music group announced in November last year that they were looking for a new member from the MENA region.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Nour Ardakani (@noursmusicdiary) on

Out of thousands of hopefuls in the Middle East and North Africa, 13 were shortlisted and invited to participate in a virtual audition last week in front of Fuller. Eventually, it came down to Ardakani and a 15-year-old Emirati singer, Alya Al-Ali.

Fuller picked Ardakani after hearing her recording of Now United’s song “Habibi.”