DUBAI: Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) launched its #ReadyWhenYouAre campaign as it opened up to international tourists.
The campaign, which is being aired across Dubai Tourism’s multiple platforms, showcases the experiences tourists can enjoy when they choose Dubai as their next destination, highlighting the city’s architecture, entertainment, attractions and hospitality.
It is the third in a series of global digital campaigns launched by Dubai Tourism amid the pandemic to ensure that the city maintains its popularity among travelers. The first campaign was titled #TillWeMeetAgain, followed by the #WeWillSeeYouSoon digital activation.
Dubai welcomed its international visitors on July 7 following a the suspension of flights on March 25.
Dubai has deployed precautionary measures across various sectors throughout the city, as part of its ‘Tourism Readiness’ strategy to reassure travellers and ensure the safety of visitors at every touchpoint of their journey from arrival to departure from the city.
Dubai’s efforts have been recognised by the World Travel and Tourism Council (WTTC), which endorsed the city as a safe destination, giving it a Safe Travels stamp that validates the stringent hygiene and safety protocols that are in place across the emirate.