Beautyworld Saudi Arabia moves to Riyadh in 2021

Beautyworld Saudi Arabia moves to Riyadh in 2021
Last year, Beautyworld Saudi Arabia attracted more than 5,000 Saudi trade buyers and beauty professionals, while 193 exhibitors from 22 countries showcased their latest wares.
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Updated 28 July 2020

Beautyworld Saudi Arabia moves to Riyadh in 2021

Beautyworld Saudi Arabia moves to Riyadh in 2021

Beautyworld Saudi Arabia has new dates and a new venue, with the Kingdom’s only dedicated exhibition for beauty products, hair, fragrances, and well-being, set to take place from April 6 to 8, 2021 at Riyadh Front, the show’s organizers have announced.

The 3rd edition of the annual three-day event was originally scheduled to run at the end of September in Jeddah, but will now be a spring show from 2021 onwards. The new location in Riyadh will boost access to key trade buyers and beauty professionals in the Kingdom’s capital and commercial hub.

The move comes as Saudi Arabia continues to implement appropriate health and safety measures within its borders to contain the spread of the global COVID-19 pandemic, with the new dates widely supported by key industry stakeholders.

Beautyworld Saudi Arabia is organized by Saudi-based ACE Group under license by Dubai-headquartered Messe Frankfurt Middle East, which organizes Beautyworld Middle East in Dubai.

Elaine O’Connell, Beautyworld Saudi Arabia’s show director, said: “We’re looking forward to returning in spring next year, and as is customary, Beautyworld Saudi Arabia will host a wide range of value-added features including educational workshops and conferences to keep industry professionals informed and engaged.

“Last year, the show attracted more than 5,000 Saudi trade buyers and beauty professionals, nine percent more than the launch edition in 2018, while 193 exhibitors from 22 countries showcased their latest wares, 15 percent up on the previous year. We can expect similar success at the 3rd edition in Riyadh next year.”

Zahoor Siddique, ACE Group’s vice president, added: “The move to Riyadh for Beautyworld Saudi Arabia bodes well for Saudi and international companies. Riyadh is a bigger market with the largest population in the Kingdom.

“In addition, the number of factories for fragrances and salons in Riyadh are comparatively more. Both from B2B and end consumer perspectives, the business potential is forecasted to be high. Moreover, the demand for a beauty show from industry stakeholders was one of the deciding factors.”

Saudi Arabia is the Middle East and Africa’s (MEA) largest beauty and personal care (BPC) market that, according to analysts Euromonitor International (EMI), was estimated to be worth $5.2 billion in 2019.

The EMI predicts the retail value of Saudi’s BPC market to rise to $5.8 billion by 2022 at a compound annual growth rate of 3.2 percent, comprising close to 20 percent of the entire MEA market.

Beautyworld Saudi Arabia is the 5th Beautyworld event globally, following annual shows in Dubai (Beautyworld Middle East) and Japan (Beautyworld Japan, Japan West, and Japan Fukuoka).


‘KAUST Challenge’ seeks tech ideas for Hajj & Umrah

Updated 03 December 2020

‘KAUST Challenge’ seeks tech ideas for Hajj & Umrah

‘KAUST Challenge’ seeks tech ideas for Hajj & Umrah

King Abdullah University of Science and Technology (KAUST) has launched a new campaign to catalyze research, innovation, economic development and social prosperity in Saudi Arabia through new crowdsourcing initiatives that challenge local and international talents to identify ideas and solutions that advance the Kingdom’s national priorities and support Vision 2030. With the “KAUST Challenge,” the university is seeking to develop and support bold science, technology, and engineering initiatives that aim to transform the lives of Saudis and develop Saudi talents.

“We wish to draw on the participative power of crowdsourcing to solve problems faced in the Kingdom and the world with the KAUST Challenge,” said Najah Ashry, vice president for strategic national advancement at KAUST. “The speed, flexibility and scalability of crowdsourcing will bring us new science-based ideas and solutions that can be further developed through deep collaboration with players in the Kingdom’s research-development-innovation ecosystem.”

The focus of the inaugural 2020 edition of the KAUST Challenge is on improving the Hajj and Umrah experience for pilgrims from all over the world and on advancing efforts to make Makkah a smart city. The KAUST Challenge will play an active role in advancing one of the Kingdom’s national priorities of better serving the increasing number of Hajj and Umrah pilgrims and improving their experiences in the two holy cities. It will identify and support science- and technology-based ideas and solutions that can move quickly into the market for SR1 million ($266,000) in cash and other prizes. The challenge spans three themes: Healthcare, to increase preventative measures to ensure health and well-being for all pilgrims, a concern augmented by the ongoing COVID-19 pandemic; mobility to ensure adequate availability and access to public and private transportation; and crowd management, to enhance infrastructure to meet capacity requirements for large crowds.

To gather valuable inputs from this challenge, KAUST is targeting a wide group of national and international participants to submit their ideas and solutions, including startups (growth stage startups or scaleups with solutions proven by the market), innovators (seed startups and IP-holders with ideas or solutions yet to be fully market tasted), and general public (students, academics, entrepreneurs and individuals in society).

“Advances in high technology can assist in solving the challenges that Hajj and Umrah pilgrims face. We know that people here in Saudi Arabia and across the world have great solutions to contribute,” said Ashry. “We are excited to receive their submissions and to offer our neighbors in Makkah creative and unique ideas that we hope will serve all pilgrims.

Submission to the KAUST Challenge is now open and will run until Jan. 5, 2021 with a virtual final event that will take place on an immersive platform at the end of February 2021, where the three best ideas, one for each theme, will be selected by a panel of qualified judges and one grand prize will be awarded.