Startup of the Week: Jewelry designer adds charm to people’s lives through creativity

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Updated 17 August 2020

Startup of the Week: Jewelry designer adds charm to people’s lives through creativity

  • The idea of creating her jewelry came to her some time ago, when she failed to find affordable and unique items for herself

The e-commerce industry in Saudi Arabia is flourishing at an unprecedented rate. Tech-savvy Saudi youth are making the most of the technology by launching innovative business ideas.
One of them is 26-year-old Huda Foudah, who chose to showcase her creativity through her online jewelry store Salam Charm.
According to Foudah, all her creations carry meaning.
“My jewelry mostly targets people who want to be unique and buy things that are light on their wallets without compromising on the quality.”
Foudah designs all the jewelry pieces herself. The idea of creating her jewelry came to her some time ago, when she failed to find affordable and unique items for herself.
“Most of the items were gold, which was too expensive for my income. The less expensive pieces were average-looking and common. That’s when I decided to start making my own,” she told Arab News.
When she ordered samples of her designs and started wearing them, it caught the eyes of those around her. Seeing how different her pieces were, her friends and family suggested that she should get into the business.
Like all businesses, Foudah faced initial challenges. She described the beginning as frustrating because of the underlying fear that she might not succeed. Marketing the products was a huge task.
“I also had a full-time job that was very time-consuming. However, I quit my day job to focus on Salam Charm full-time.”
Foudah explained the meaning behind some of her jewelry: “Each design means something. For instance, I have this choker that says ‘La,’ which in Arabic means ‘No,’ and that was meant as a reminder for myself of when to say no in life.”
Foudah described her journey as life-changing, saying that she has made genuine friends and that the community she found herself in was “unbelievably overwhelming with love.”
“People choose Salam Charm to brighten up someone else’s day. So I have a lot of men who buy my jewelry for their wives or their moms, and it’s a very humbling feeling to know that a piece of Salam Charm is going to have this effect,” she said.
Foudah expressed concern over the lack of exposure small enterprises receive. She said that she has worked hard to make a name for her brand and feels that there should be a platform for small businesses to showcase their products and market their goods to a larger audience.
“Local businesses not only make a name for themselves, but they also help boost the economy. So, we need more support from the government and people alike.”
For her future, the jeweler said that she wants her brand to grow bigger and that she would like to carry on creating unique, meaningful designs. While she does not have a certain plan, she is finding happiness living in the moment for now.


Stars put on a show at the El Gouna Film Festival 

Updated 28 October 2020

Stars put on a show at the El Gouna Film Festival 

DUBAI: The fourth edition of the annual El Gouna Film Festival in Egypt, running until Oct. 31, has been a hot topic this week, with fans on social media discussing stars’ best and worst red carpet looks.

Here we have rounded up some of our favorite gowns from day five.  

Lekaa El-Khamissi 

The star wore a voluminous black dress by Egyptian couturier Osama Abdallah. (AFP)

The Egyptian actress, who started her acting career in the late 1990s, wore a voluminous black dress by Egyptian couturier Osama Abdallah. The strapless creation featured a transparent net-like pattern on the waist.  

She accessorized her look with dangling diamond earrings and a slicked-back hairstyle.  

Reem Samy 

The 25-year-old actress turned heads in a creamy white suit designed by Lebanese talent Basil Soda. (AFP)

The rising Egyptian talent has been building her name in the industry over the past few years, with her latest series “El-Prince” being among the most-watched Ramadan shows in 2020.  

The 25-year-old actress, sister of the director Mohammed Samy, turned heads in a creamy white suit designed by Lebanese talent Basil Soda. She wore a floor-trailing chiffon blouse, satin pants and a silver-cropped embroidered jacket. 

Mayssa Maghrebi 

Teh actress wore a fully-embellished ensemble by Kuwaiti designer Yousef Al-Jasmi. (AFP)

The Emirati-Moroccan actress stepped out in a fully-embellished ensemble by Kuwaiti designer Yousef Al-Jasmi. Sticking to COVID-19 safety precautions, Maghrebi wore a white mask to go with her form-fitting dress. 

The star started working her acting career in 2000. She acted in several Egyptian, Saudi, Kuwaiti, and Emirati television series.

Bushra 

The star wore a black off-the-shoulder lace dress by Lebanese designer Fouad Sarkis. (AFP)

The Egyptian actress and singer is the co-founder of the star-studded festival. 

The star wore a black off-the-shoulder lace dress, cinched at the waist, by Lebanese designer Fouad Sarkis.

Laila Eloui

The veteran Egyptian actress wore a gown by Lebanese designer Basil Soda. (AFP)

The veteran Egyptian actress opted for a vibrant pink satin gown by Lebanese designer Basil Soda. 

She started her career at the age of seven. Now, being in the industry for over 40 years, she has more than 70 movies under her belt.