Netflix issues apology after film poster for ‘Cuties’ was accused of sexualizing children

Netflix issues apology after film poster for ‘Cuties’ was accused of sexualizing children
The film premiered during the Sundance film festival in January. Supplied
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Updated 21 August 2020

Netflix issues apology after film poster for ‘Cuties’ was accused of sexualizing children

Netflix issues apology after film poster for ‘Cuties’ was accused of sexualizing children

DUBAI: This week, Netflix premiered the trailer and poster for French coming-of-age film “Cuties,” which has been deemed by many social media users as inappropriate. Following the online backlash, the streaming giant has addressed the concerns. 

When the trailer arrived online this week, the promotional image for the Maimouna Doucoure-directed film, which depicts young girls in suggestive dance poses, sparked accusations that the image was sexualizing underage girls.

Netflix has since removed the poster and issued an apology. The film's description on the streaming service has since been changed, too.

"We're deeply sorry for the inappropriate artwork that we used for ‘Mignonnes/Cuties,’" Netflix wrote on Twitter. "It was not OK, nor was it representative of this French film which won an award at Sundance. We’ve now updated the pictures and description.”

Known as “Mignonnes” in France, the film is set to drop on Netflix on Sept. 9, but it premiered during the Sundance film festival back in January. It was met with a positive response from critics following its premiere, and the film’s director even won the World Cinema Dramatic Directing Award. 

The film tells the story of an 11-year-old Senegalese Muslim girl named Amy who joins a dance group in Paris. The film explores Amy’s struggle to balance her family’s conservative values with her desire to join her friends. 

The trailer for the worldwide Netflix release sparked intense debate online.

One Change.org petition against the film has since garnered over 70,000 signatures.