Startup of the Week: RJ Apparel: Gaining a foothold in fast-growing fitness industry

Startup of the Week: RJ Apparel: Gaining a foothold  in fast-growing fitness industry
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Updated 08 September 2020

Startup of the Week: RJ Apparel: Gaining a foothold in fast-growing fitness industry

Startup of the Week: RJ Apparel: Gaining a foothold  in fast-growing fitness industry
  • Jalal said her business is growing fast as more women in the Kingdom become aware of the importance of health and fitness

When it comes to fitness, it is not just a matter of healthy food and proper exercise. A good-quality outfit is essential to help a person exercise comfortably. A few years ago, sports outfits used to be quite expensive due to the reliance on exports. However, this has changed with the emergence of local brands offering quality products at affordable prices. RJ Apparel is one of the many Saudi-based brands catering to the needs of the women on the go.

Raneem Jalal, the founder of RJ Apparel, told Arab News that she has always been passionate about fitness.
“I always wanted to encourage others to be healthy, enjoy working out and feel good while doing that.”
She called RJ Apparel her infant project, which is focused on offering comfortable, affordable, and high-quality activewear for women in Saudi Arabia.
Jalal said her business is growing fast as more women in the Kingdom become aware of the importance of health and fitness.
Jalal said that, as with any startup, her project faced teething problems and it took time to gain a foothold in the fast-growing Saudi market.
She believes good quality — she does not compromise on the quality of her products — and the best customer service ensure sustainable growth for any business.
“Our business objective is not merely to offer good fitness clothing but also to develop a well-connected customer base that relies on us for a satisfying experience,” she said.
Comments on the brand’s social media accounts testify to the fact that RJ Apparel is more than a brand or outlet — it strives to form a big, happy and healthy family that comprises many famous names from the Saudi fitness industry.
Jalal said that her biggest challenge so far was posed by the coronavirus disease (COVID-19) pandemic.
“Like any other business we depend heavily on stakeholders to run our business and due to recent economic challenges worldwide suppliers and logistics have been our biggest hurdle.”
For the future, Jalal said that she and her brand look forward to contributing to the nation’s Vision 2030 goals, specifically in the area of sport and women’s empowerment.
“We aspire to be the leaders of the local sportswear market and a proud Saudi brand with an international presence.”


Tiffany Trump’s engagement ring is by Lebanese designer

Tiffany Trump’s engagement ring is by Lebanese designer
Updated 22 January 2021

Tiffany Trump’s engagement ring is by Lebanese designer

Tiffany Trump’s engagement ring is by Lebanese designer

DUBAI: Former presidential Tiffany Trump’s fiancée proposed to her with a 13-carat emerald-cut diamond by Lebanese designer Samer Halimeh.

Donald Trump’s youngest daughter on Tuesday announced her engagement to Lebanese partner Michael Boulos, whom she has been dating since 2018, with the engagement pictures taken at the White House, a few hours before her father left the office.

According to the New York celebrity designer’s Instagram post, the ring is G color with a clarity of VVS1, flanked with two trapeze cut stones.

Halimeh, who designed pieces for A-list celebrities including Jennifer Lopez and Angelina Jolie, did not reveal the price of the ring, but jewelry experts believe it is worth over $1 million.

Halimeh, who attended the proposal in the White House, took to Instagram to congratulate the couple. “Starting 2021 with a Presidential flavor. Congratulations to the golden couple, @tiffanytrump and @michaelboulos, on their engagement,” he wrote.

Boulos, of Lebanese and French descent, grew up in Lagos, Nigeria where his father, Massad runs Boulos Enterprises and is the CEO of SCOA Nigeria.