QCC Collection enters Mideast market with TCA

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Updated 16 September 2020

QCC Collection enters Mideast market with TCA

TCA (Travel Connections Arabia), a global sales and marketing outsourcing agency for the luxury hospitality, tourism and travel industry in the Middle East, has signed a joint venture with Sydney-based QCC Collection, a boutique lifestyle management company that provides crafted “sleep, eat and play” concepts for investors and developers.

“Today’s traveler is looking for unique experiences, and for the ultra-wealthy it’s about doing something that’s out of the ordinary. Working with investors and developers on their projects and being able to provide them with an array of knowledge into what these travelers are looking for, as well as consulting with them on unique opportunities or ‘first to market’ concepts for their specific region, means we can ensure that hospitality continues to develop and diversify,” said Ahmed Soliman, CEO of TCA.

The joint venture comes at a time when tourism continues to be impacted by the COVID-19 pandemic, and as a number of businesses shift their business plans in order to diversify their offering. “We’re not moving away from our core strengths, rather we’re enhancing them, while providing our insight into the Middle East market, which is a new target for QCC Collection,” Soliman added.

“The opportunity to work closely with TCA is ideal for us to grow in the market. The Middle East market is an area we have wanted to grow for a long time and we therefore are looking forward to getting started on this exciting journey,” said Caspar P. Schmidt, founder and owner, QCC Collection.

PepsiCo & SFA launch movement for athletic lifestyle

Updated 20 September 2020

PepsiCo & SFA launch movement for athletic lifestyle

The Saudi Sports for All Federation (SFA) and PepsiCo have announced a partnership that aims to make sports more accessible, facilitating a better quality and balanced lifestyle for people of all ages and abilities in the Kingdom. The 2-year collaboration will see both partners work toward achieving the nation’s goal of increasing participation in weekly sports by 40 percent by 2030.

Four key pillars — Endorse, Promote, Enable and Activate — are at the core of the partnership, in which PepsiCo endorses the SFA’s program of sports activities through an integrated, impactful marketing and communications campaign. This endorsement is centered on “Harek,” a new movement revealed on Sunday, which is being spearheaded by PepsiCo in collaboration with the SFA to encourage a more active lifestyle and participation in SFA events.

Harek, which means “move,” has been designed with its own identity and characterizes key principles of inclusivity, longevity, inspiring action, and is rooted in local culture.

Both partners will unite to promote key events including Family Activity Days, Neighborhood League Football, and virtual fitness activity as more people are now exercising at home. The partnership has enlisted PepsiCo’s support as the “beverage and nutrition partner” at SFA-selected events, anchored around brands such as Aquafina and Quaker Oats. 

The partnership was marked on Sunday with a signing event attended by President of SFA Prince Khaled bin Alwaleed bin Talal, and officiated by Managing Director of SFA Shaima Saleh Al-Husseini, alongside Tamer Mosalam, Gulf and Levant foods vice president and business unit general manager at PepsiCo.

“This partnership is a great example of how the government is working with the private sector to encourage widespread participation in sports and athletic activities,” said Al-Husseini. “This is not just a step, but a leap in the right direction, setting the pace for the adoption of healthier habits.”

“By working hand-in-hand with the SFA, PepsiCo looks forward to getting Saudi citizens and residents engaged in a wide variety of sport and leisure pursuits, and help the Kingdom pursue its ambition of being among the leaders in selected sports regionally and globally,” said Mosalam.