Damana launches digital portals to speed up insurance processing

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Updated 16 September 2020

Damana launches digital portals to speed up insurance processing

Damana, an insurer in the GCC, has launched a drive to give motorists across the region access to more competitive insurance premiums and tailored products with the introduction of market-specific portals for brokers in the UAE and Oman. The portals will be launched online in Kuwait and Bahrain in the coming months.

The portals, designed in line with Damana’s mission to capitalize on digital transformation, are aimed at reducing insurance processing times by 60 to 70 percent, and will help Damana better understand country-specific insurance and premium demands and broker priorities. The goal is to optimize the analytical advantages and increased efficiency of the new portals to ultimately deliver competitive premiums.

“These portals will enable us to maximize our offering in each country we operate in,” said Harish Iyer, senior vice president, technical, Damana. “Digitization is transforming the insurance industry and enabling us to study trends in depth, such as seasonality, consumer preferences, and country-specific market data, while greatly improving our broker relationships,” he added.

Damana Broker Motor portals feature a digital interface that improves the broker experience by enabling them to complete transactions more efficiently, in a shorter turnaround time, and make better informed business decisions.

The portals provide brokers with access to motor insurance quotes in a simple and accessible manner through Damana’s continuous digital enhancements.

“Good brokers always look ahead, adapting to dynamic market needs and leveraging innovative strategies to best serve their clients,” said Iyer. “Damana recognizes that leveraging technology presents a significant opportunity to lead the industry in service, support and sales. An agile development approach will allow us to continuously improve our digital touchpoints by adding new features, products, automations and services that deliver tangible value for brokers in the region.”

The digitization initiative comes at an interesting time for the region’s automotive sector, specifically in the UAE where the pre-owned car market is proving to be resilient and is expected to recover from COVID-19 ramifications, according to Frost & Sullivan. Research from the market analysts states that 832,500 used cars were sold in the UAE in 2019 and that the market is expected to grow to $18.2 billion, from its current $14.2 billion, by 2025, with a transition toward organized sales. 


PepsiCo & SFA launch movement for athletic lifestyle

Updated 20 September 2020

PepsiCo & SFA launch movement for athletic lifestyle

The Saudi Sports for All Federation (SFA) and PepsiCo have announced a partnership that aims to make sports more accessible, facilitating a better quality and balanced lifestyle for people of all ages and abilities in the Kingdom. The 2-year collaboration will see both partners work toward achieving the nation’s goal of increasing participation in weekly sports by 40 percent by 2030.

Four key pillars — Endorse, Promote, Enable and Activate — are at the core of the partnership, in which PepsiCo endorses the SFA’s program of sports activities through an integrated, impactful marketing and communications campaign. This endorsement is centered on “Harek,” a new movement revealed on Sunday, which is being spearheaded by PepsiCo in collaboration with the SFA to encourage a more active lifestyle and participation in SFA events.

Harek, which means “move,” has been designed with its own identity and characterizes key principles of inclusivity, longevity, inspiring action, and is rooted in local culture.

Both partners will unite to promote key events including Family Activity Days, Neighborhood League Football, and virtual fitness activity as more people are now exercising at home. The partnership has enlisted PepsiCo’s support as the “beverage and nutrition partner” at SFA-selected events, anchored around brands such as Aquafina and Quaker Oats. 

The partnership was marked on Sunday with a signing event attended by President of SFA Prince Khaled bin Alwaleed bin Talal, and officiated by Managing Director of SFA Shaima Saleh Al-Husseini, alongside Tamer Mosalam, Gulf and Levant foods vice president and business unit general manager at PepsiCo.

“This partnership is a great example of how the government is working with the private sector to encourage widespread participation in sports and athletic activities,” said Al-Husseini. “This is not just a step, but a leap in the right direction, setting the pace for the adoption of healthier habits.”

“By working hand-in-hand with the SFA, PepsiCo looks forward to getting Saudi citizens and residents engaged in a wide variety of sport and leisure pursuits, and help the Kingdom pursue its ambition of being among the leaders in selected sports regionally and globally,” said Mosalam.