Amina Muaddi to launch handbag collection

The Paris-based designer’s new line will be called Aminis. (AFP)
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Updated 17 September 2020

Amina Muaddi to launch handbag collection

DUBAI: Jordanian-Romanian footwear designer Amina Muaddi revealed on Thursday that she is expanding her business with a new handbag collection that will launch in October.

The Paris-based designer — beloved by celebrities — told her 573,000 Instagram followers that her new line will be called Aminis.

She shared a series of images of the new bags being manufactured. According to her shots, her rectangular purses will be available in a range of different colors — including purple, black and silver – and sizes. The handles are adorned will be adorned with crystals, some plain, others with a variety of colors.

Muaddi already has a well-established brand — famous for its signature flared heels — that has garnered a loyal following of famous fans, including Dua Lipa, Gigi Hadid, Kylie Jenner, Kendall Jenner and Hailey Baldwin Bieber.

Her most famous collaboration is the limited-edition footwear capsule collection with multi-hyphenate superstar Rihanna’s Fenty, which dropped in July.

Rihanna tapped Muaddi to design a collection of shoes for her luxury maison back in December. The news wasn’t all that surprising, considering that the singer-turned-designer has been a longtime fan of Muaddi. 

The designer’s eye-catching shoes also previously featured in Rihanna's Savage x Fenty show at New York Fashion Week.


Feet first: Egyptian footwear label blends style and comfort

Updated 22 October 2020

Feet first: Egyptian footwear label blends style and comfort

DUBAI: They say “beauty is pain,” but not for Egyptian footwear label Zee.

The brand’s designs combine comfort and style, making its offerings suitable for settings ranging from edgy and urban life to laid-back for the seaside.

Noureldin Kassem, Zee’s founder, said: “It’s really important to be stylish and comfortable. For us being comfortable is very important, and this is why we used a lot of new materials, like different kinds of leather, and made adjustments to the sandals.”

Brave New World, the brand’s latest collection, draws its inspiration partly from Greco-Roman culture, Kassem told Arab News. 

The collection includes 25 styles in a range of bold and bright designs, featuring sandals and slides to suit a wide range of women’s tastes.

Zee, which was established three years ago, is a sustainable brand that is produced in Egypt, but outsources its materials, such as cork soles, from Spain.

 
 
 
 
 
 
 
 
 
 
 
 
 

Sway with ease in your Zees. Shot and styled by @keghamdjeghalian #MakeZeeMoves #ZeeSteps #ZeeBraveNewWorld #Zee

A post shared by Zee (@zee_officialeg) on

“Sustainability is taking a big share of the market now,” Kassem said.

To make the brand more environmentally friendly, Zee’s packaging now includes pouches made of recycled material made in collaboration with eco-friendly Egyptian fashion brand Up-Fuse. 

Kassem said that while many well-established fashion brands are fighting to survive during the coronavirus pandemic, Zee is taking risks and rebranding itself. 

 
 
 
 
 
 
 
 
 
 
 
 
 

Stand tall in your Zee-Bomba X #MakeZeeMoves #ZeeSteps #ZeeBraveNewWorld #ZeeByKegham #ZeeBombaX #Zee

A post shared by Zee (@zee_officialeg) on

Amid plans for a possible launch of trainers or heels, Zee’s team is working on designing sneakers, which better fit the “persona and identity of the brand.”

Kassem also praised his team, including creative director Kegham Djeghalian, for doing “a great job during this difficult period.”