Lebanese concept store Dikkeni gives back through art, fashion

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Updated 21 September 2020

Lebanese concept store Dikkeni gives back through art, fashion

DUBAI: Founded in London, online concept store Dikkeni is home to a number of established and up-and-coming Lebanese artists, designers and creative talents who sell their wares through the platform, which in turn ensures all net proceeds made from consumer purchases go directly to artists, brands and local NGOs.

Launched under the Lebanese non-profit organization Impact Lebanon, Dikkeni aims to supports the creative industry in Lebanon.



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Launched this summer, co-founder Daniella Chartouni spoke to Arab News about the aims of the website.

“Our primary interest is in supporting the designers and making sure that they can continue to produce. Our secondary interest is offering the relief to Lebanon that it needs” — something that is a key concern after the Aug. 4 explosion that ripped through Beirut.

Dikkeni launched in May after the founders felt the need to support the creative industry in their country.

A lot of designers, small businesses and artists in Lebanon have stopped producing due to inflation, Chartouni explained. “No one is buying in Lebanon so, it’s a very tough situation, and the creative industry is one of Lebanon’s best industries.” 

She also added that the street protests which occurred in Lebanon in 2019 constituted “a big time” for Lebanese artists. “They got very inspired by the change happening in the country. So, it was a great way to launch.”

The online platform recently launched their second collection. They partnered with non-profit organization Lebanon Needs, whose focus is healthcare and providing medication, products which Chartouni believes are very difficult to secure during the current situation.

Dikkeni is currently featuring eight artists and designers, who produce sustainable products in diverse art forms, like jewelry, home decor, photography, fashion and more. 

When speaking to Tina Mouheb, one of the UK-based artists who is currently working with Dikkeni, she said that this project is of great importance to her. 

“Firstly, it is my first ‘public’ art display which allows me – as a humble, uprising, socially conscious artist – to start finding my voice,” the designer and former landscape architect told Arab News. “Another reason is the timing of such initiative in the midst of (the) chaos in Lebanon. The need to help local Lebanese NGOs is imperative.” 


Meet the hijabi fashion blogger redefining modest style

Updated 19 October 2020

Meet the hijabi fashion blogger redefining modest style

DUBAI: With their chic, modest style and unprecedented flair for makeup, a new crop of Instagram stars are irrevocably redefining the hijab. Rana Ellithy, who recently popped up on our radar, is certainly one to watch. 

The 21-year-old became an Instagram sensation in less than a year, garnering almost 100,000 followers in mere months after uploading a styling video on Instagram in April. “I was really not expecting that video to blow up like that,” she shared with Arab News. “I did it just for fun, but I got some really positive feedback,” she added, stating that some young women even messaged her to tell her they felt inspired to wear the hijab because of her video.

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Do I look tall?

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Ellithy was born in Egypt and brought up in the UK. The business consultant, who graduated last year, now splits her time between London and Cairo. It was in the former where the stylist and influencer decided to take blogging more seriously. “I was bored during quarantine in London,” she explained. “So, I started taking more pictures and videos and uploading them on Instagram.”

The stylist believes the reason that her videos and photographs were able to resonate with so many people so quickly is because of her ability to effortlessly take readily-available pieces and basics from Zara and H&M and create chic outfits that her Gen Z followers can easily reinterpret.

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Rare pic without my sunglasses

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“I always felt like there was a gap of modest bloggers around my age,” Ellithy shared. “Their fashion taste is very good, but it’s not personally what I would wear. I try to stick to everyday basics because that’s what girls my age like,” she said, adding that some of her go-to brands are Egyptian labels Emma, a headscarf brand, and Zoella. 

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Bright Bright

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Fortunately, Ellithy’s foray into the world of social media has been smooth, with her only obstacle being balancing her full-time corporate job with blogging. “It’s really hard to balance the two,” she admits. “There’s a lot of expectation on me to post consistently, so I try to film as much content as I can on the weekends,” she said.

However, she revealed that she will eventually pursue her love for fashion full-time and even has plans to roll-out her very own online concept that focuses on everyday basics for modest dressers.