Misk journeys into the past to celebrate Saudi Arabia’s national day

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Updated 23 September 2020

Misk journeys into the past to celebrate Saudi Arabia’s national day

  • The journey begins at dawn from Turaif district in Diriyah
  • The campaign will shed light on historical locations

JEDDAH: In celebration of the 90th Saudi National Day, the Misk Foundation has launched a campaign highlighting the Kingdom’s heritage, featuring a video, cinema advertisement and a bicycle race through some of the country’s key historical sites.

The campaign will shed light on historical locations and the influential people who helped build the Kingdom. It also aims to highlight the country’s current development and prosperity.

The foundation, represented by Manga Productions, has collaborated with the King Abdul Aziz Foundation for Research and Archives and the Japanese advertising agency Centean to produce “Al-Auja” video, which tells the history of the Kingdom by highlighting heroic figures from the past.

As a first-of-a-kind project, it also documents the Kingdom's history for future generations, including efforts by the founder King Abdul Aziz to unify the country. 

Misk Foundation also released a video clip, “Rasimeen Auloumana,” which focuses on the growth, prosperity and mega-projects in the Kingdom today, while also documenting the population’s achievements and hopes.

The video takes viewers on an imagined journey by the nation’s founder as he discovers the Kingdom’s modern achievements.

The journey begins at dawn from Turaif district in Diriyah, the historical and geographical center of Saudi Arabia, where the first Saudi state was established.

King Abdul Aziz visits cities including King Abdullah Economic City, Umluj, Al-Ula and Jeddah before returning to Riyadh as he did in the past when he conquered the city with an army of only 63 men.

The campaign logo features King Abdul Aziz riding his horse, Obayya, and an imitation of the ruler’s handwriting based on his signature.

The title of the video clip is a quote from the poem of the Saudi traditional dance “Najd Shamat.”

The foundation’s celebrations will end next Wednesday with a bicycle race through key historical sites that the founder passed through during the conquest of Riyadh.

Participants will begin the journey from four sites — Abu Makhrouq Mountain, Manakh King Abdul Aziz Park, the Red Palace and Diriyah governorate — before meeting at the final gathering station, Al-Masmak Fortress.

Abu Makhrouq Mountain was a landmark for trade convoys heading to Riyadh, as well as being a park for the founder and local people.

Films produced for the national day are part of Misk’s visual productions on cultural and national events.

The foundation released several popular films, such as “Hal Al-Auja” and “Kol Meter Murabba’,” for last year’s national day, in addition to “Khuddam Al-Haram” and “Misk Al-Masha’ir” during the last two Hajj seasons.


Saudi health minister promises to procure tested vaccine

Saudi Health Minister Tawfiq Al-Rabiah. (AP)
Updated 20 October 2020

Saudi health minister promises to procure tested vaccine

  • COVID-19 cases continue to decline in Saudi Arabia

JEDDAH: Saudi Health Minister Dr. Tawfiq Al-Rabiah on Monday said the Kingdom will procure vaccine for the novel coronavirus once it is confirmed to be safe and effective.

He said research on the vaccine is underway in a number of countries and the Saudi health authorities are following the developments.
The number of coronavirus disease (COVID-19) cases continues to decline in the Kingdom with the recovery rate from the illness rising to 96 percent. The minister attributed the decline on the “commitment to health precautions.”
“I also thank my fellow health practitioners for their wonderful efforts,” Al-Rabiah said.
Commenting on the second and stronger wave of COVID-19 in some countries, he said it was due to a lack of “commitment to social distancing” and failure to wear masks and taking other precautions.
He ruled out any leniency on part of the government in its fight against the virus. The minister said it is necessary to abide by precautionary measures to keep the virus at bay.

FASTFACTS

• Saudi Arabia recorded 381 new infections on Monday.

• With 16 new fatalities, the virus-related death toll has risen to 5,201.

“We (all) are in one boat, and the failure of some affects everyone, so we must work together” to check the spread of the virus.
He also advised people who show COVID-19 symptoms to visit Tetamman (rest assured) clinics.
“Appointments can be made through the ministry’s Sehaty app, and anyone who has any questions or wants to consult a doctor can call 937,” the minister said.
Saudi Arabia recorded 381 new infections on Monday. The total number of COVID-19 cases has reached 348,583 since the beginning of the outbreak in the Kingdom.
The Health Ministry said 16 more people died due to complications caused by the virus raising the death toll to 5,201. The ministry also reported 357 new recoveries. The total number of recovered cases has now increased to 328,895.