Nour Arida, Jessica Kahawaty star in Boucheron campaign

Lebanese-Australian model Jessica Kahawaty is joined by her mother in the campaign images. Supplied
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Updated 28 September 2020

Nour Arida, Jessica Kahawaty star in Boucheron campaign

DUBAI: It’s been a busy couple of weeks for Lebanese fashion blogger Nour Arida and Lebanese-Australian model Jessica Kahawaty, both of whom were tapped to star in high jewelry label Maison Boucheron’s new Legacies campaign.

Arida stars in the campaign alongside her four-year-old daughter Ayla.

“@boucheron brought us together for a powerful message: Legacies, that we pass on from a generation to another,” Arida posted on Instagram, alongside sweet snaps of the mother-daughter duo.

A seasoned model and media personality, Kahawaty has appeared in her fair share of ads and campaigns, however, it marks the first time she has teamed up with Maison Boucheron. 

“Happy to introduce to you my campaign ‘Legacies’ By @Boucheron side by side with my mama,” she wrote on Instagram, alongside a series of images of the advert which also features her mother, Rita Kahawaty. “Spot us in Boucheron stores soon,” she added.

In the campaign photos, shot by London-based fashion photographer Zuzanna Blur, the mother-and-daughter duo can be seen posing alone and together on a sofa wearing high-octane jewels from the renowned French jewelry label. 

Toronto-based travel and fashion influencer Saira and her mother also appear in the new campaign for one of France’s oldest jewelry houses.

They join other international stars who have lent their faces to the high jewelry maison, such as US actress Kate Winslet, French model Laetitia Casta and Chinese actress Zhou Dongyu.



Beirut, you broke our hearts.... goodbye بيروت كسرتي قلبنا...

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While Arida recently made headlines for her move to Paris after the Aug. 4 explosion in Beirut — a difficult decision, according to the star, who posted “Beirut, you broke our hearts” on Instagram at the time — Kahawaty has also had a busy few weeks.

The Boucheron campaign announcement comes just a few days after the Dubai-based model and activist revealed her latest venture, a food delivery concept, titled Mama Rita.

The new service is a food delivery venture that focuses on healthy, home-cooked meals that her mother specializes in.



Our story: @mamarita started as an idea 2 years ago. For years, family, friends and everyone who tried my mother’s food told her that she should share it with the world. We started thinking of a cookbook last year but it wasn’t the same. How can people smell, taste and experience her cooking to the fullest? I’ve always been a major foodie, I love to take control ordering food at a table or hosting dinner parties, and I have a great palette. One problem: I don’t know how to cook. We wanted to reach people far and wide who were just like me or simply didn’t have time to cook home food. The mamas, the busy bees, the students, those at their office desk, at-home gatherings... and more! Most importantly, I wanted the food to be affordable and the pricing democratic. Food is for everyone. This is a passion project to feed people healthy, homey and delicious food. We are starting in Dubai but it won’t stop here. My aim is to touch foodies worldwide and reach the four corners of the world with what I simply call - Good Food. - Portrait @veronika_photography Food images @karimheshamphotography @aliaa_foodstyling - فكرة ماما ريتا بدأت من سنتين. أوّل شي فكّرنا نكتب كتاب طبخ مع كل وصفات الماما. رجعنا فكّرنا إنّو بدنا نفوت على بيوت العالم ويذوقوا الطبخ من يديها. أهّم شيىء إنّو إقدر وصّل أكل الماما لكل العالم - لمثلي ما بيعرفوا يطبخوا، للأمهات المنشغلين، للعالم لبالشغل وبيشتاقوا لأكل أمّهاتهم، لجمعة الأصحاب... وأهم من هيك يكون السعر ديموقراطي ونختار أفضل المكونات بالسوق. بدأنا بدبي ولاكن هدفنا نوصل لكل العالم.

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For Jessica’s part, she handles the logistics of the company, focusing on branding, content, photography, procuring, copywriting and website design.

As if that wasn’t enough, Kahawaty turned 32 this month. The UNICEF ambassador celebrated her special day with a disco-themed birthday dinner alongside her loved ones in Dubai.

Keke Palmer shows off Lebanese design in new music video

Updated 52 min 35 sec ago

Keke Palmer shows off Lebanese design in new music video

DUBAI: American singer and actress Keke Palmer released her latest single “Dreamcatcher,” turning to Lebanese couturier Georges Hobeika to design her eye-catching look.

The 27-year-old, who gave us hits such as “I Don’t Belong to You” and “Man in the Mirror,” wore a gold, asymmetric gown plucked from the Baskinta-born designer’s Spring 2020 couture collection. The dazzling creation boasted a high slit and iridescent sequins and beading throughout. A delicate knot detail further accentuated the hitmaker’s waist. 

Hobeika’s Spring 2020 couture collection, which was presented at The Théâtre National de Chaillot Couture in Paris during Haute Couture Week in January, drew inspiration from the idyllic shores of Sardinia, Italy. 

The look was put together by Palmer’s longtime stylist, Mikiel Benyamin, the US-Egyptian stylist whose celebrity client list includes Bella Thorne and Saweetie, among others. The Egypt-born creative, who got his fashion start with a number of styling internships, went on to make a name for himself after putting together the memorable looks for Cardi B’s hit “Bodak Yellow” video.

Hobeika, on the other hand, recently made headlines after US hip hop star Nicki Minaj announced her pregnancy with a series of images, one of which sees the star wearing a floor-length veil custom-made by the Lebanese designer. 


Keke’s new single Dream Catcher.... SHE stuns in @georgeshobeika @jenniferfisherjewelry & @alevimilano

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Singer Hailee Steinfeld also recently turned to Hobeika to unveil her latest single via Zoom on the “Tonight Show Starring Jimmy Fallon.” For the virtual performance, she opted for a black, strapless mini dress with an asymmetric hemline and a cascading tulle train.

Indeed, celebrities constantly turn to Hobeika to dress them in his creations for some of their most important events. Case in point: Singer-turned-actress Jennifer Lopez who chose an elegant off-the-shoulder black gown for the 2020 Screen Actors Guild Awards and before that, a cream-colored, backless gown encrusted with gems at the 2020 Critics’ Choice Awards.

Meanwhile, it’s not the first time that the “Scream Queens” star has donned a design by an Arab designer. The US actress rocked up to the 2019 MTV VMAs in Los Angeles wearing a sunny yellow column gown by Kuwaiti couturier Yousef Al-Jasmi. She accessorized the glamorous look with a rhinestone encrusted 1980s cell phone.