Nour Arida, Jessica Kahawaty star in Boucheron campaign

Nour Arida, Jessica Kahawaty star in Boucheron campaign
Lebanese-Australian model Jessica Kahawaty is joined by her mother in the campaign images. Supplied
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Updated 28 September 2020

Nour Arida, Jessica Kahawaty star in Boucheron campaign

Nour Arida, Jessica Kahawaty star in Boucheron campaign

DUBAI: It’s been a busy couple of weeks for Lebanese fashion blogger Nour Arida and Lebanese-Australian model Jessica Kahawaty, both of whom were tapped to star in high jewelry label Maison Boucheron’s new Legacies campaign.

Arida stars in the campaign alongside her four-year-old daughter Ayla.

“@boucheron brought us together for a powerful message: Legacies, that we pass on from a generation to another,” Arida posted on Instagram, alongside sweet snaps of the mother-daughter duo.

A seasoned model and media personality, Kahawaty has appeared in her fair share of ads and campaigns, however, it marks the first time she has teamed up with Maison Boucheron. 

“Happy to introduce to you my campaign ‘Legacies’ By @Boucheron side by side with my mama,” she wrote on Instagram, alongside a series of images of the advert which also features her mother, Rita Kahawaty. “Spot us in Boucheron stores soon,” she added.

In the campaign photos, shot by London-based fashion photographer Zuzanna Blur, the mother-and-daughter duo can be seen posing alone and together on a sofa wearing high-octane jewels from the renowned French jewelry label. 

Toronto-based travel and fashion influencer Saira and her mother also appear in the new campaign for one of France’s oldest jewelry houses.

They join other international stars who have lent their faces to the high jewelry maison, such as US actress Kate Winslet, French model Laetitia Casta and Chinese actress Zhou Dongyu.



Beirut, you broke our hearts.... goodbye بيروت كسرتي قلبنا...

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While Arida recently made headlines for her move to Paris after the Aug. 4 explosion in Beirut — a difficult decision, according to the star, who posted “Beirut, you broke our hearts” on Instagram at the time — Kahawaty has also had a busy few weeks.

The Boucheron campaign announcement comes just a few days after the Dubai-based model and activist revealed her latest venture, a food delivery concept, titled Mama Rita.

The new service is a food delivery venture that focuses on healthy, home-cooked meals that her mother specializes in.



Our story: @mamarita started as an idea 2 years ago. For years, family, friends and everyone who tried my mother’s food told her that she should share it with the world. We started thinking of a cookbook last year but it wasn’t the same. How can people smell, taste and experience her cooking to the fullest? I’ve always been a major foodie, I love to take control ordering food at a table or hosting dinner parties, and I have a great palette. One problem: I don’t know how to cook. We wanted to reach people far and wide who were just like me or simply didn’t have time to cook home food. The mamas, the busy bees, the students, those at their office desk, at-home gatherings... and more! Most importantly, I wanted the food to be affordable and the pricing democratic. Food is for everyone. This is a passion project to feed people healthy, homey and delicious food. We are starting in Dubai but it won’t stop here. My aim is to touch foodies worldwide and reach the four corners of the world with what I simply call - Good Food. - Portrait @veronika_photography Food images @karimheshamphotography @aliaa_foodstyling - فكرة ماما ريتا بدأت من سنتين. أوّل شي فكّرنا نكتب كتاب طبخ مع كل وصفات الماما. رجعنا فكّرنا إنّو بدنا نفوت على بيوت العالم ويذوقوا الطبخ من يديها. أهّم شيىء إنّو إقدر وصّل أكل الماما لكل العالم - لمثلي ما بيعرفوا يطبخوا، للأمهات المنشغلين، للعالم لبالشغل وبيشتاقوا لأكل أمّهاتهم، لجمعة الأصحاب... وأهم من هيك يكون السعر ديموقراطي ونختار أفضل المكونات بالسوق. بدأنا بدبي ولاكن هدفنا نوصل لكل العالم.

A post shared by Jessica Kahawaty جيسيكا قهواتي (@jessicakahawaty) on

For Jessica’s part, she handles the logistics of the company, focusing on branding, content, photography, procuring, copywriting and website design.

As if that wasn’t enough, Kahawaty turned 32 this month. The UNICEF ambassador celebrated her special day with a disco-themed birthday dinner alongside her loved ones in Dubai.