Zahra association launches breast cancer awareness campaign in Saudi Arabia

Riyadh Gov. Prince Faisal bin Bandar and Princess Haifa bint Faisal, president of the Zahra association, launch the breast cancer awareness campaign on Thursday. (SPA)
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Updated 02 October 2020

Zahra association launches breast cancer awareness campaign in Saudi Arabia

  • It focuses on the role the environment can play in women’s well-being

JEDDAH: October is Breast Cancer Awareness month, and Riyadh Gov. Prince Faisal bin Bandar and Princess Haifa bint Faisal bin Abdul Aziz, president of the Zahra Breast Cancer Association, launched the annual national breast cancer awareness campaign on Thursday.
The association was one of the first bodies in the country dedicated to raising awareness about the disease and providing support to patients and survivors. And its mission is far from over, with more outreach programs and initiatives in the pipeline.
While most people are aware of breast cancer, many forget to follow the vital steps toward detecting the disease in its early stages, but the association is leading the fight to highlight the need for regular checks. This year’s campaign is called “Al-Afu wal Afiyah” and will, according to Princess Haifa, run online through social media and e-marketing campaigns.
As always, the association’s campaign aims to correct misconceptions about breast cancer and raise awareness among women in particular, but also society in general. This year’s campaign also focuses on the role the environment can play in women’s well-being. It stresses the importance of regular testing, even for those living a healthy lifestyle, and encourages early breast cancer screening.
The campaign will feature online workshops and lectures and discussions with women currently undergoing treatment for breast cancer and women who have survived it.
Princess Haifa added that the association has several ongoing partnerships with organizations in the public and private sectors that contribute to its development projects across the Kingdom, including its annual breast cancer awareness campaign.
Known to be the most common cancer in women worldwide, it is the leading cause of death among Saudi women, according to a retrospective epidemiological study conducted in 2012.
The findings showed high-incidence rates occurring at an earlier age in Saudi women than in those in Western countries.
Since early 2003, awareness workshops and seminars have been conducted in a number of institutions in Riyadh, and awareness campaigns run in shopping centers were later expanded throughout the Kingdom.
The association will take part in the Civil Society Communication Group Forum (C20) of the G20 Summit on Wednesday, Oct. 7, which will address support for cancer survivors and the best ways to enhance their role in society.


Cocoa bean harvest: A sweet opportunity for Saudi Arabia

Gebran Al-Maliki, owner of a cocoa plantation, says introducing cocoa will help reshape the agriculture sector. (Photos/Supplied)
Updated 55 min 12 sec ago

Cocoa bean harvest: A sweet opportunity for Saudi Arabia

  • The Jazan region is known for its lush, green lands and fertile soil that possesses the necessary ingredients to ensure the development of other crops that guarantee continuity and different harvest times for each type of plant harvested in the area

MAKKAH: In an unprecedented experience for the Kingdom, a harvest season of more than 200 cocoa shrubs began this year in Jazan following several years of planting the Filipino seedlings.

The foreign plant is a new experiment for the Kingdom as it plans on testing out the long-term success of planting the favored sweet treat.

Specialists in the region pointed out that the cocoa shrub resembles the famous coffee shrub found in the south region of the Kingdom, where a number of farmers have already begun to evaluate the experience and continue cultivating land to make room for more, while others were not so successful.

The supervisor of the Mountain Areas Development and Reconstruction Authority in Jazan, Eng. Bandar Al-Fifi, said: “The cocoa shrub is a tropical or subtropical shrub and is native to South America and East Asia. It was presented to the Mountain Regions Development and Reconstruction Authority a few years back, specifically to the agricultural research station.”

He added: “The cultivation process was carried out six years ago by bringing seeds and seedlings from the Philippines. The seeds were cultivated and seedlings were distributed to some interested farmers in the region.

“We in the station’s field have cocoa, banana, mango and guava trees, as well as many tropical and subtropical trees. The field is being used as a guarantor of seeds, in addition to conducting tests and real experiments in an area of 200 meters, in particular on 15 cocoa plants and the first cocoa shrub in Saudi Arabia.”

He told Arab News that it was difficult at first to encourage farmers to invest in the plant, as many were hesitant to introduce a plant not indigenous to the region in order to facilitate the establishment of manufacturing factories and grow a local market.

Al-Fifi said that in Ethiopia, companies buy crops from farmers and then start an integrated industrial process of sorting, cleaning, drying and roasting, because to complete the whole process is not economically viable for farmers alone.

“If every farmer owns 30 cocoa shrubs, this will be an additional source of income for their future,” he added.

The Jazan region is known for its lush, green lands and fertile soil that possesses the necessary ingredients to ensure the development of other crops that guarantee continuity and different harvest times for each type of plant harvested in the area. Rainfall is abundant, seasonal fluctuations in rainfall are scarce and humidity is high, ensuring that soil continues to retain the moisture it requires for harvests.

“In addition to the fact that the temperature gap between small and mature shrubs is not big, due to our proximity to the equator, Saudi Arabia is located below the tropical line, which creates environmental conditions that help the shrub grow,” said Al-Fifi.

Gebran Al-Maliki, one of the owners of a cocoa plantation in Jazan, told Arab News: “Adding cocoa to the Kingdom’s agricultural field is one of the innovative things in Saudi Arabia and it began to give good results that would broadly stimulate the development process, provide an agricultural model that can be trusted and improve experience in a country that supports its farmers and provides them with all the required capabilities.”

He received seeds and seedlings by the end of 2016 as an experiment in which everyone was granted support. “Some wanted to give this new experience a try, because it is similar to the coffee plant. It is an ordinary shrub, just like fruit and citrus trees, but it is a drought-tolerant shrub that is watered once a week.”

To successfully cultivate the fruit, Al-Maliki said that shrubs need shade when first planted in the ground as they are “quite finicky,” but that with the proper care and attention, a tree will flower at about three to four years of age and can grow up to two meters in height.

With up to 400 seeds, the product testing began on his farm after just four years.

“You can find 30 to 50 seeds inside a pod, which are later dried under the sun and ground to become a ready-to-use powder. Cocoa powder can be found in chocolate, oils and cosmetics, in addition to several other uses,” Al-Maliki said.

He said that the seed is very bitter and explained that the more bitter, the better the quality. He added that he has four shrubs, and what hindered the spreading process was waiting for the product quality test results, indicating that the fruit was tried and was found very successful.

The agricultural research station for the Development and Reconstruction of Agricultural Areas aim to reach 50 shrubs in the region to provide enough fruit to produce seeds and seedlings for farmers. Al-Fifi said that they aim to reach 400 seedlings per year that will be distributed, on top of seedlings grown by the region’s farmers themselves.