What We Are Buying Today: Zense

What We Are Buying Today: Zense
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Updated 03 October 2020

What We Are Buying Today: Zense

What We Are Buying Today: Zense
  • Zense’s oils, essences, and flower waters are 100 percent organic and its specially created personalized blends are free of any harmful chemicals

Zense is a feminine-centric healing perfumery brand that operates as a home-based boutique offering 100 percent natural, hand-made, plant-based products to help revitalize the mind, body, and spirit — but with a twist.
There is already a plethora of organic and natural products on the market, but Zense is different in offering customized products.
Products include an all-in-one body, face, and hair mist that contains rosewater, vanilla essential oil, and rose petals from Beirut, Taif, and Bulgaria, along with a range of essential oil blends to anoint energy points on the body and inspired by some of history’s great feminine spirits including, Khatijah, Merriam, Hatshepsut, Eve, Asya, Joan, and Sophia.
Every blend has its own signature fragrance and ingredients that tackle a specific need for individual customers.
Zense’s oils, essences, and flower waters are 100 percent organic and its specially created personalized blends are free of any harmful chemicals. Blends and mists are made to order and are delivered from freshly created batches.
The entire creation process employs the application of scientific knowledge utilizing the power and potential of herbs, essences, and flowers. For more information visit the Instagram account @zense.me


Lebanon’s Zuhair Murad creates custom gown for iconic Egyptian actress Sherihan’s Ramadan comeback

Sherihan wore custom Zuhair Murad for her on-screen return. YouTube
Sherihan wore custom Zuhair Murad for her on-screen return. YouTube
Updated 14 April 2021

Lebanon’s Zuhair Murad creates custom gown for iconic Egyptian actress Sherihan’s Ramadan comeback

Sherihan wore custom Zuhair Murad for her on-screen return. YouTube

DUBAI: Iconic Egyptian actress Sherihan is back. After a 20-year-hiatus, the famed television star, who is beloved the world over for her “Fawazeer” series that traditionally aired during Ramadan, returned to our screens in an advertisement for Vodafone Egypt that marked the first day of the Holy Month.

In the ad, the trained singer and dancer wore a design by Lebanese couturier Zuhair Murad who created a bespoke look for the actress. 

Directed by Ahmed Shaker Khudai, the nostalgic, four-minute ad tells the story of Sherihan’s career, starting with her very first Ramadan fawazeer in 1985 –  a riddle show that started on Egyptian radio in the 1960s, which soon moved into television–  until her car accident in 1989, followed a years-long battle with cancer.

Murad took to Instagram to share his excitement over Sherihan’s on-screen return, writing: “After more than 20 years @sherihanofficial makes an impressive comeback with an ad for @vodafoneegypt that leaves a strong impression and takes the social media by storm,” adding “The star is wearing custom made @zuhairmuradofficial. The ad portrays her resilience in a journey that was filled with ups and downs.”


UK Model Mariah Idrissi gets charitable for a good cause this Ramadan

Mariah Idrissi took to social media to share the charity Help Yateem's latest campaign. Instagram
Mariah Idrissi took to social media to share the charity Help Yateem's latest campaign. Instagram
Updated 14 April 2021

UK Model Mariah Idrissi gets charitable for a good cause this Ramadan

Mariah Idrissi took to social media to share the charity Help Yateem's latest campaign. Instagram

DUBAI: This Ramadan, UK-based charity Help Yateem will be selling Ajwa dates harvested in Madinah with all profits going toward the charity, which raises funds for orphans and widows across the Middle East and Africa. Pakistani-Moroccan model Mariah Idrissi, who is a brand ambassador for the charity, took to her Instagram account this week to support the good cause.

“I’ve been working with @helpyateem for just over two years now and I’ve seen the amazing work they do for orphaned children across Africa and Yemen,” she wrote to her 92,4000 Instagram followers. “This Ramadan, they are selling Ajwa dates straight from Al-Madinah and 100% of the profit will go back into the charity. Please enjoy the dates and support the many children who need it this year,” she added.

It’s not the first time that the UK-born model has worked with the UK registered charity.

Back in March, Idrissi and the Help Yateem team flew to Kenya to visit the Al-Walidayn centre, a mosque, hospital and girl’s orphanage that Help Yateem helped fund via donations made through its website.

“Landed in Kenya safe and sound with the @helpyateem familia! (sic),” wrote the hijab-wearing model at the time. “Can’t wait to visit the sites that you helped to build and share with you the difference that you’ve made.”

The 28-year-old, who made headlines when she became the first hijab-wearing model to front a major fashion campaign for H&M in 2015, documented her trip to the African country on social media, sharing pictures and videos of herself visiting different parts of Kenya on Instagram.

Idrissi uploaded a smiling photo of herself with two little girls who are seemingly from the orphanage that Help Yateem helped build.

She captioned the picture: “Some of my new friends over at @alwalidayncentre. On my first day arriving at this center, I couldn’t believe how big it was. This place is more than an orphanage, it’s an entire complex that doesn’t just benefit the children but also the neighbors in surrounding villages. It has an orphanage, madrasa, mosque, school, hospital and youth center. This is the first of its kind in the entire country! Keep following the journey, there’s so much I have to share with you guys.”


Bella Hadid fronts Fendi’s latest collection

Bella Hadid graces the Fendi limited-edition capsule collection. Supplied
Bella Hadid graces the Fendi limited-edition capsule collection. Supplied
Updated 13 April 2021

Bella Hadid fronts Fendi’s latest collection

Bella Hadid graces the Fendi limited-edition capsule collection. Supplied

DUBAI: This week, British designer Kim Jones unveiled a limited-edition capsule for Rome-based brand Fendi and tapped part-Palestinian model Bella Hadid to front the campaign.

The 23-year-old is joined by fellow model Lila Moss in the lookbook photos. The catwalk stars are seen in elegant draped white satin gowns, form-fitting black dresses, crisp cotton shirting, ballerina slippers embossed with Karligraphy beaded monograms and knee-high satin boots that make up the capsule.

When it comes to the accessories, new iterations of the Baguette and Peekaboo handbags have been added to the line, which are either accented with pearls or boast prints influenced by the Bloomsbury Group — a 20th century group of English writers, intellectuals, philosophers and artists —and their Sussex home, Charleston House. 

Bella Hadid graces the Fendi limited-edition capsule collection. Supplied

Inspired by the legacy of the influential literary cohort, the Bloomsbury Group and Virginia Woolf’s novel “Orlando,” the capsule will be exclusively available for only two weeks at select boutiques around the world starting on April 15.

The British designer was announced as the new artistic director of Fendi, seven months after the passing of the late Karl Lagerfeld, in September. He assumed his new role while remaining at the creative helm of Dior Men.

Jones presented his debut collection as artistic director of Fendi in January 2021 in Paris during Haute Couture Week.

Bella Hadid graces the Fendi limited-edition capsule collection. Supplied

For the Spring 2021 couture show, the designer invited the modeling world’s brightest stars to bring his clothes to life, including Dutch-Palestinian Bella Hadid.  

Hadid featured in the video-streamed show in a diaphanous cape. Moss also starred in the show, alongside her mother, iconic supermodel Kate Moss. For the presentation, Lila wore a beaded sheer gown over a cream bodysuit, while her 47-year-old mother was dressed in a silver maxi dress with capelet sleeves.

Hadid’s involvement with Fendi’s latest capsule collection comes just after she appeared in French maison Mugler’s fashion film, which debuted recently on the brand’s Instagram and YouTube accounts.

The short film showed Hadid, alongside other models Hunter Shafer and Irina Shayk, jumping and flipping their way down the runway in death-defying stunts.


Fast-fashion website PrettyLittleThing makes its debut in Saudi Arabia

Fast-fashion retailer PrettyLittleThing launched an Arabic version of its website in Saudi Arabia. Supplied
Fast-fashion retailer PrettyLittleThing launched an Arabic version of its website in Saudi Arabia. Supplied
Updated 15 April 2021

Fast-fashion website PrettyLittleThing makes its debut in Saudi Arabia

Fast-fashion retailer PrettyLittleThing launched an Arabic version of its website in Saudi Arabia. Supplied

DUBAI: Popular online shopping destination PrettyLittleThing has just landed in Saudi Arabia. The e-commerce platform, beloved by It-girls and celebrities including Kourtney Kardashian, Hailey Bieber, Saweetie and Maya Jama, has launched an Arabic website in the Kingdom to cater to its growing Saudi market. 

“We are so excited to further propel our presence into the global scene and continue to acknowledge and empower the women of the GCC, by inspiring them to narrate their own stories in PrettyLittleThing,” said Umar Kamani, Owner and CEO at PrettyLittleThing in a released statement. 

The new platform features the retailer’s ready-to-wear, handbags, shoes and accessories. Supplied

The new platform aims to facilitate the online shopping experience of shoppers based in the Gulf country by introducing an all-Arabic website.

Boasting a selection of the UK-based retailer’s ready-to-wear, handbags, shoes, accessories and highly sought-after celebrity collaborations,  the online platform offers Saudi shoppers simplified access to the fast-fashion brand’s products with a tap of a button. 

This move further bolsters the brand’s digital portfolio. PrettyLittleThing already has an online presence in a number of countries, including the UAE.


Startup of the week: Marwa stores

Startup of the week: Marwa stores
Photo/Supplied
Updated 12 April 2021

Startup of the week: Marwa stores

Startup of the week: Marwa stores
  • The company can be followed on @Marwa.stores or at Marwastores.com

The establishment of Marwa stores has been a tale of self-discovery for Marwah Ghanem Alghannam.

She launched the business after hitting upon the idea of buying branded jewelry and shoes to resell in Saudi Arabia. However, over time she and her family started selling exclusive and unique pieces of jewelry alongside the brands.

“At the beginning of my business, before introducing our jewelry, I was able to detect what the majority of Saudi Arabian customers preferred,” Alghannam said.

Her brother, Abdulrahman Ghanem Alghannam, a mechanical engineer, was also able to contribute to the business by applying his 3-D printing skills.

In addition to branded products, the entrepreneurs decided to add their own twist, designing brooches, bracelets, and keychains printed in 3-D.

He said: “I knew that youngsters these days are fans of the Korean culture and anime, so we designed classy jewelry inspired by pop culture.

“However, there are many such businesses that pop up on Instagram, so it’s more difficult to catch the eye of the customer.”

His sister added: “I want to expand my business so we can easily reach customers globally. Moreover, we are aiming to increase the number of exclusive products, which is what makes our business unique.” She pointed out that customers could personalize their own pieces.

The company can be followed on @Marwa.stores or at Marwastores.com