Halima Aden gets cozy in new Fall fashion campaign

Halima Aden gets cozy in new Fall fashion campaign
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Updated 10 October 2020

Halima Aden gets cozy in new Fall fashion campaign

Halima Aden gets cozy in new Fall fashion campaign

DUBAI: Luxury US label St. John seems keen to tap into a younger audience with its latest collection — and they are relying on some serious star power to do just that.

Over the weekend, 23-year-old model Halima Aden took to Instagram to share a flurry of campaign photos taken for the fashion house, in which she is seen posing in an ensemble from the Fall collection.

“Ready for the world in my @stjohnknits as we celebrate the launch of their new Fall collection,” the hijab-wearing model captioned one of the posts.

Founded in 1962, the label is best known for its classic wool and rayon yarn knits and Aden showed off a prime example to her 1.2 million Instagram followers on Friday.

The model opted for a high collar, ankle-length knitted dress in a sophisticated shade of cream. The sleek look featured puffed, wrist-length sleeves and was belted at the waist with a thin gold strap. Aden paired the winter-ready look with a matching knotted turban and kept her makeup pared down, smoky and perfect for the fall season.

Sold exclusively online, the new line is a limited-edition capsule collection by former Dior designer Zoe Turner. Turner upped the ante with exaggerated lengths and dramatic drapes while remaining faithful to the fashion house’s core brand pillars — quality fabrics and expert craftsmanship.

“Feeling the power and elegance of femininity with @stjohnknits,” Aden posted on Instagram Stories on Friday.

It has been a busy few weeks for the model, who was recently unveiled as one of the faces of Tommy Hilfiger’s Fall 2020 global campaign. The US-Somali beauty appears in the new ad campaign alongside a diverse cast of other top models, including Dilone, Alton Mason, Soo Joo Park and more.

Aden made her runway debut at Kanye West’s Yeezy Season 5 show during New York Fashion Week in 2017. She went on to become the first Muslim woman wearing a hijab to grace the cover of several publications, including British Vogue, and has walked in various fashion weeks in New York, London and Paris. Aden has also appeared in a number of ad campaigns for prestigious brands, such as Fenty Beauty and Nike. 

Aden, who grew up in a Kenyan refugee camp before immigrating to the United States with her family aged six, was also appointed as the new Chief Coconut Officer for the coconut water brand Vita Coco’s Vita Coco Project, an initiative founded in 2014 which helps to build the communities they source their coconuts from.


Check in for culture at Dubai’s art-dedicated Hotel Indigo

The Hotel Indigo lobby. Supplied
The Hotel Indigo lobby. Supplied
Updated 25 January 2021

Check in for culture at Dubai’s art-dedicated Hotel Indigo

The Hotel Indigo lobby. Supplied

DUBAI: Facets from Dubai’s rich cultural heritage have been meshed together to create an eclectic art-inspired vibe at the recently opened Hotel Indigo in Dubai. Located on the banks of Dubai creek, the design of the hotel brings local Emirati elements alive. Each of the 269 rooms at this boutique property are inspired by the story of Dubai creek’s transition from a trading port to the city of the future. Surrealist wallpaper created by local artists, bespoke shisha lamps and mother-of-pearl styled bathrooms that pay homage to the city’s heritage of pearl diving comes together in an ode to the city.

The artistic aspects of the hotel were designed in collaboration with local creative organisations, including the Alserkal Cultural Foundation, Tashkeel and XVA Gallery. Supplied

“We believe that our space should sing the story of where it was born. That’s why we have built the stories of our neighbourhood into every surface, fusing Emirati culture in a contemporary and modern setting, incorporating local designers, artists and suppliers to showcase the electric clash of local culture, old and new,” sa General Manager Laura Eggleton told Arab News.

Surrealist wallpaper created by local artists, bespoke shisha lamps and mother-of-pearl styled bathrooms pay homage to the UAE culture. Supplied

The artistic aspects of the hotel were designed in collaboration with local creative organisations, including the Alserkal Cultural Foundation, Tashkeel and XVA Gallery. Over 200 exclusive art pieces are housed within Hotel Indigo. The ceiling of the hotel’s driveway, for instance, is embellished with a set of glistening copper plates, used in Emirati kitchens, representing boats docked at the creek’s bay. At the centre of the hotel’s lobby hangs an eye-catching mixed media art installation titled “Bedouin 2020.”  An ode to late iconic Emirati artist Hassan Sharif, the installation weaves together clusters of computer discs assembled in the shape of desert roses hung on fishing wires with strips of traditional Al-Sadu fabric.

Each of the 269 rooms at this boutique property are inspired by the story of Dubai creek’s transition from a trading port to the city of the future. Supplied

 “All selected artworks on display at the hotel illustrate the local cultural narrative. Collectively, they encompass eclectic art styles to ensure a fresh experience for our guests,” Eggleton said.

The hotel is also hosting an ongoing Power of Art exhibition featuring curated artworks by Emirati and regional artists until Jan. 31.

The hotel is hosting an ongoing Power of Art exhibition featuring curated artworks by Emirati and regional artists until Jan. 31. Supplied

“This exhibition is a feast for more than the eyes, as we also have a series of culinary story-telling sessions titled ‘Forgotten Tastes and Tales of Arabia.’ The guests go on a journey of Arabian history and folk tales with storyteller Professor Idris while enjoying the traditional flavours of a curated three course menu prepared by Chef Nak-Ha,” shared the hotel’s artmanager, Astrid Lesuisse.