Halima Aden gets cozy in new Fall fashion campaign

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Updated 10 October 2020

Halima Aden gets cozy in new Fall fashion campaign

DUBAI: Luxury US label St. John seems keen to tap into a younger audience with its latest collection — and they are relying on some serious star power to do just that.

Over the weekend, 23-year-old model Halima Aden took to Instagram to share a flurry of campaign photos taken for the fashion house, in which she is seen posing in an ensemble from the Fall collection.

“Ready for the world in my @stjohnknits as we celebrate the launch of their new Fall collection,” the hijab-wearing model captioned one of the posts.

Founded in 1962, the label is best known for its classic wool and rayon yarn knits and Aden showed off a prime example to her 1.2 million Instagram followers on Friday.

The model opted for a high collar, ankle-length knitted dress in a sophisticated shade of cream. The sleek look featured puffed, wrist-length sleeves and was belted at the waist with a thin gold strap. Aden paired the winter-ready look with a matching knotted turban and kept her makeup pared down, smoky and perfect for the fall season.

Sold exclusively online, the new line is a limited-edition capsule collection by former Dior designer Zoe Turner. Turner upped the ante with exaggerated lengths and dramatic drapes while remaining faithful to the fashion house’s core brand pillars — quality fabrics and expert craftsmanship.

“Feeling the power and elegance of femininity with @stjohnknits,” Aden posted on Instagram Stories on Friday.

It has been a busy few weeks for the model, who was recently unveiled as one of the faces of Tommy Hilfiger’s Fall 2020 global campaign. The US-Somali beauty appears in the new ad campaign alongside a diverse cast of other top models, including Dilone, Alton Mason, Soo Joo Park and more.

Aden made her runway debut at Kanye West’s Yeezy Season 5 show during New York Fashion Week in 2017. She went on to become the first Muslim woman wearing a hijab to grace the cover of several publications, including British Vogue, and has walked in various fashion weeks in New York, London and Paris. Aden has also appeared in a number of ad campaigns for prestigious brands, such as Fenty Beauty and Nike. 

Aden, who grew up in a Kenyan refugee camp before immigrating to the United States with her family aged six, was also appointed as the new Chief Coconut Officer for the coconut water brand Vita Coco’s Vita Coco Project, an initiative founded in 2014 which helps to build the communities they source their coconuts from.

The great escape: Qasr Al Sarab

Updated 27 November 2020

The great escape: Qasr Al Sarab

DUBAI: The colors change depending on which direction you’re facing or what time of day it is. The shifting sands ripple in undulating, multi-colored waves — rusty oranges, wisps of silver, shimmering gold. The colors depend on the minerals in the sand, but also on the effects of the ever-present sun, beating down on one of the world’s harshest and most desolate landscapes.

This is the Rub’ Al-Khali, or Empty Quarter. At 650,000 square kilometers, this giant desert is larger than France, and straddles four countries — Saudi Arabia, Yemen, Oman, and the UAE. It is the largest uninterrupted sand desert in the world.

Of course, given that the majority of the Gulf region consists almost exclusively of desert, that may not sound especially impressive. But comparing this vast swathe of towering dunes to any other desert is to do it a significant disservice. Not least because, on the UAE side, it is also home to the magnificent Qasr Al Sarab hotel.

Anantara Pool Villa Terrace. Supplied

Nestled in a desert valley with soaring dunes to the left and right and salt flats in front, the hotel announces itself with stone towers, grand trellises and water features, resembling an old Arabian fortress town.

Qasr Al Sarab is basically the only structure for miles around — a lone ship adrift in a sea of sand. So the hotel must sustain itself, given it’s two hours from Abu Dhabi and about 45 minutes from any other notable township. The hotel recycles all its water, has its own sewage plant, and even grows its own fruits and vegetables in a desert greenhouse.

The hotel, which reopened on August 15 having been closed since the start of the COVID-19 pandemic, has been busy preparing for the return of guests. Especially those from the local market. There’s a newly refurbished gym (complete with Technogym equipment), new kid’s club and a revamped pool area. The on-site restaurants offer traditional options — via a Bedouin-style outdoor, tented area —as well as more modern ones in the rooftop steakhouse, Suhail.

The on-site restaurants offer traditional options as well as more modern ones in the rooftop steakhouse, Suhail. Supplied

The hotel library is stocked with historic books and information on the landscape just beyond the windows. It’s the perfect place to read up on the Empty Quarter’s ecosystem: the fearsome and the tame alike. Although it seems devoid of life at first glance the desert is actually home to plenty. Keep your eyes peeled for snakes, sand foxes, gazelles, birds, scorpions and camel spiders. The Abu Dhabi government has been working on an oryx rehabilitation program, releasing Arabian oryx into the protected area near the hotel.

And the hotel itself hosts numerous animals. A small population of Arabian horses and camels take guests on treks through the dunes at sunrise, while six Saluki dogs, traditionally trained for hunting by nomadic Arabian tribes, perform shows with the hotel’s falcons. But if you’re really looking for something to get your heart racing —and stomach churning — head out for some dune bashing. It is, of course, a favored pastime wherever you are in the UAE, but the size of the dunes in the Empty Quarter means the experience is even more hair-raising than usual. Any rollercoaster will forevermore pale in comparison to an hour in a Nissan Patrol with skilled driver Waris, one of the most experienced dune bashers in the area. He was on location with the crew of “Star Wars: The Force Awakens” and was also charged with taking the new Bentley Bentayga for a spin to test its capabilities.

The size of the dunes in the Empty Quarter means the experience of dune bashing is even more hair-raising than usual. Shutterstock

After a lie down to recover, evening entertainment comes in the form of pitching up under the stars. The vastness of the night sky seems more obvious here, the stars clearer than anywhere else in the country — a particular shock to city-dwellers so unaccustomed to the wonders of a clear sky. Here, the peace and tranquility seem almost otherworldly; just as explorer Wilfred Thesiger described the area 70 years ago in “Arabian Sands,” when he wrote: “It was very still with the silence which we have driven from our world.”

It may have gained five-star lodgings since then, but this magnificent desert remains fundamentally unchanged.