Startup of the Week: Saudi perfumer aims for uniqueness and originality

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Updated 13 October 2020

Startup of the Week: Saudi perfumer aims for uniqueness and originality

  • The brand has six types of bases and each base has a variety of perfumes: Oud, musk, vanilla, baby powder, floral and fruity

A Saudi perfumer made her childhood dream come true and started her own brand, Teebal Eter, after returning home from a six-year educational stint in the US.
Hadeel Bogari told Arab News that creating perfumes was a “God-given” skill.
“Designing perfumes was something in me since I was a very young girl. When I was in high school I remember that I used to mix perfumes and I always had this unique scent — people would know where I was because of the scent I was wearing. This wasn’t something people were used to,” she said.
Her father recognized her talent and started introducing her to local suppliers that provided the raw material, which allowed her to mix perfumes.
“At university I needed to make a business model about something that I was passionate about, and I made a perfume business model,” she added.
She made a vanilla perfume that was sold at the campus store of Dar Al-Hekma University, where she studied for a year.
As every business needs to go through hardships to emerge as successful, Bogari said that she was unaware of many things, such as preparing legal documents and marketing products.
“Fortunately, there was a bazaar that took place during Ramadan at the Hilton and I used to participate in it. A lot of people tried my perfumes and liked them,” she said.
The brand has six types of bases and each base has a variety of perfumes: Oud, musk, vanilla, baby powder, floral and fruity. Bogari offers her suggestions on what kind of scents clients might prefer in order to create perfectly customized scents.
She designed the perfumes herself, and each is unique. “There is no doubt in the quality of the products. I sell two types of perfumes — the concentrated, to which I don’t add anything, and the eau de parfum.”
On the latter, she added: “I was not too keen on joining the spray perfume trend but a lot of customers said that they would love to spray my perfumes and that pushed me to do something that my clients want.”
She said that her biggest achievement was her ability to sell her perfumes in local stores while keeping quality consistent, adding that people know her by the outstanding quality and longevity of her perfumes. Currently, Bogari is showcasing her products in Crate, Homegrown Market and Bazaar, with plans for her own store in the pipeline.


Regional brands join the fight against breast cancer

Updated 20 October 2020

Regional brands join the fight against breast cancer

DUBAI: October is breast cancer awareness month and in light of this, a number of regional labels are showing their support by way of charitable initiatives that see a portion of the proceeds of their sales being donated to different organizations.

Among those brands is the rising Saudi label Honayda. “To all the women who have fought breast cancer  and to those who are still fighting it, you are champions,” wrote the brand’s designer Honayda Serafi on Instagram, adding that she has joined the #PinkMovement initiative to help spread awareness about breast cancer and to remind women to routinely get check-ups for early detection.

Bahrain-based label Noon by Noor, which was founded by cousins Shaikha Noor Al-Khalifa and Shaikha Haya Al-Khalifa have curated “The Pink Edit” on the brand’s website, which features a selection of draped gowns, tunics, T-shirts, trousers and cropped jackets in varying shades of rose. 

The edit was launched in collaboration with Think Pink, a breast cancer society in Bahrain. Shoppers are invited to purchase their favorite rose-tinted pieces throughout the month of October, with 10 percent of proceeds going to Think Pink. 

Also raising awareness about the disease and the benefits of early detection is Kuwaiti accessories label Marzook. The handbag brand, which is known for its over-the-top, orb-shaped clutches, is offering 15 percent off on all of the pink-hued Marzook bags on their website and donating to support various giveback programs. 

“In celebration of breast cancer awareness month, Marzook wants to take the opportunity this month to celebrate survivors and their loved ones and raise awareness around the importance of early detection and screening,” wrote the brand on Instagram. 

Featured products include a crystal-embellished pink clutch, a crystal orb bag and a lucid, circular purse among others.

Other fashion and beauty brands continuing their efforts to support the cause and put a spotlight on the issue include the likes of Ralph Lauren, Estée Lauder and Beautyblender, among others, by launching products, capsule collections and pop-up shops to donate funds to organizations such as the Breast Cancer Research Foundation.