LuLu promotes reusable bags in breast cancer campaign

The reusable bags are available at a special ‘Pink Now’ checkout counter at LuLu.
Short Url
Updated 15 October 2020

LuLu promotes reusable bags in breast cancer campaign

Regional retailer LuLu has launched a charity initiative, “Pink Now: Buy Green, Support Pink,” wherein it will donate SR1 ($0.27) to Zahra Breast Cancer Association for every purchase of a reusable bag across its stores. The campaign was kicked off in a virtual event, inaugurated by Souad bin Amer, deputy chairperson of Zahra Breast Cancer Association, in the presence of Hanadi Al-Othah, CEO, Zahra Breast Cancer Association; Shehim Mohammed, director of LuLu Hypermarkets Saudi Arabia; and other LuLu officials. 

“According to the latest reports, the Kingdom ranks first among the countries in the world where women are affected by breast cancer, which is approximately 30 percent of the total female population in the country. This is our third year of hosting a double-purpose charity initiative with Zahra, which has definitely raised awareness on caring for the environment through refusing, reducing, and reusing plastics, while helping to combat this inevitable disease,” said director Mohammed.

LuLu has dedicated a special “Pink Now” checkout counter in its stores, where customers can avail faster transactions that will save time and buy the reusable bags. The campaign runs until Oct. 31. 

October is marked as Breast Cancer Awareness Month across the world. 

The annual international health campaign is organized by major breast cancer charities to increase awareness of the disease and to raise funds for research into its cause, prevention, diagnosis, treatment and cure.

Besides being well-known for its wide product range and customer service, LuLu has always been a key promoter of sustainability, and environmental protection.

Over the years, the retailer has initiated many projects to help the less fortunate people and aims to continue to do so in the future.

Garnering more than 1,600,000 shopping patrons every day, LuLu is the fastest-growing retail chain across 10 countries that include the GCC, India, Egypt, Indonesia and Malaysia. Founded in the early nineties, it has successfully expanded to different parts of the world and currently operates 193 stores with a workforce of more than 55,000.


Elaa to redefine corporate & government travel in KSA

Updated 20 October 2020

Elaa to redefine corporate & government travel in KSA

Seera Group, a travel services company, has announced the launch of Elaa 3.0, a digital travel management solution (TMS) that has been designed to optimize corporate and government travel bookings across Saudi Arabia.

A new dedicated portal has been launched for Elaa, Seera’s travel management company, which enables employees of partner organizations to make all their bookings and travel planning seamlessly without having to go through a tedious and costly manual process. This means reduced cost through higher levels of transparency, predefined policy setting and travel management efficiency.

“Elaa made the most of the downtime caused by travel restrictions during the pandemic by digitizing and simplifying the processes and enabling continuous improvement and innovation for its partner companies across private and public sectors,” a statement said.

The new improved platform can digitally connect everything for customers whilst supporting them in the new normal, as travel management policies, structures and strategies have changed following the COVID-19 pandemic.

Government ministries, departments and corporations with large-scale travel management requirements, can now manage all their requirements through Elaa’s new portal, which is designed as a flexible and scalable booking platform that is easy to navigate and is both time- and cost-efficient.

Abdulrahman Mutrib, executive vice president and group chief technology officer of Seera Group, said: “The new reality has brought a significant change in the travel requirements of corporate and government entities. Travel policies are constantly being updated or reviewed, and only a travel management system that can factor in these changes in real-time can add true value to organizations. Over the past years, we have been investing significantly in digitizing our processes, and we are now ready to offer the next-generation TMS system for our customers.

“The digitization of the processes, end-to-end, will mean less complexities in bookings, easy modifications and changes, as needed, and higher levels of operational efficiency. The automation of travel management, through Elaa 3.0, will lead to not only saving time but also cost advantages for the organization.”

Among the benefits for customers include search, select and booking of employee trips as a self-service, as well as a streamlined and swift digital approval process seamlessly regulated with pre-configured internal travel policies.

“With real-time tracking of booking requests, Elaa 3.0 serves as a revolutionary product in the travel market sector in the Kingdom,” a statement said.

Elaa’s highly secure and automated platform aims to redefine corporate and government travel for the new era. Elaa, meaning “trusted adviser” in Arabic, has activated a suite of internal training programs to familiarize customers on the new models that will be implemented.