Regional retailer LuLu has launched a charity initiative, “Pink Now: Buy Green, Support Pink,” wherein it will donate SR1 ($0.27) to Zahra Breast Cancer Association for every purchase of a reusable bag across its stores. The campaign was kicked off in a virtual event, inaugurated by Souad bin Amer, deputy chairperson of Zahra Breast Cancer Association, in the presence of Hanadi Al-Othah, CEO, Zahra Breast Cancer Association; Shehim Mohammed, director of LuLu Hypermarkets Saudi Arabia; and other LuLu officials.
“According to the latest reports, the Kingdom ranks first among the countries in the world where women are affected by breast cancer, which is approximately 30 percent of the total female population in the country. This is our third year of hosting a double-purpose charity initiative with Zahra, which has definitely raised awareness on caring for the environment through refusing, reducing, and reusing plastics, while helping to combat this inevitable disease,” said director Mohammed.
LuLu has dedicated a special “Pink Now” checkout counter in its stores, where customers can avail faster transactions that will save time and buy the reusable bags. The campaign runs until Oct. 31.
October is marked as Breast Cancer Awareness Month across the world.
The annual international health campaign is organized by major breast cancer charities to increase awareness of the disease and to raise funds for research into its cause, prevention, diagnosis, treatment and cure.
Besides being well-known for its wide product range and customer service, LuLu has always been a key promoter of sustainability, and environmental protection.
Over the years, the retailer has initiated many projects to help the less fortunate people and aims to continue to do so in the future.
Garnering more than 1,600,000 shopping patrons every day, LuLu is the fastest-growing retail chain across 10 countries that include the GCC, India, Egypt, Indonesia and Malaysia. Founded in the early nineties, it has successfully expanded to different parts of the world and currently operates 193 stores with a workforce of more than 55,000.