Elaa to redefine corporate & government travel in KSA

Elaa’s new portal enables employees of partner organizations to make all their bookings and travel planning seamlessly without having to go through a tedious process.
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Updated 20 October 2020

Elaa to redefine corporate & government travel in KSA

Seera Group, a travel services company, has announced the launch of Elaa 3.0, a digital travel management solution (TMS) that has been designed to optimize corporate and government travel bookings across Saudi Arabia.

A new dedicated portal has been launched for Elaa, Seera’s travel management company, which enables employees of partner organizations to make all their bookings and travel planning seamlessly without having to go through a tedious and costly manual process. This means reduced cost through higher levels of transparency, predefined policy setting and travel management efficiency.

“Elaa made the most of the downtime caused by travel restrictions during the pandemic by digitizing and simplifying the processes and enabling continuous improvement and innovation for its partner companies across private and public sectors,” a statement said.

The new improved platform can digitally connect everything for customers whilst supporting them in the new normal, as travel management policies, structures and strategies have changed following the COVID-19 pandemic.

Government ministries, departments and corporations with large-scale travel management requirements, can now manage all their requirements through Elaa’s new portal, which is designed as a flexible and scalable booking platform that is easy to navigate and is both time- and cost-efficient.

Abdulrahman Mutrib, executive vice president and group chief technology officer of Seera Group, said: “The new reality has brought a significant change in the travel requirements of corporate and government entities. Travel policies are constantly being updated or reviewed, and only a travel management system that can factor in these changes in real-time can add true value to organizations. Over the past years, we have been investing significantly in digitizing our processes, and we are now ready to offer the next-generation TMS system for our customers.

“The digitization of the processes, end-to-end, will mean less complexities in bookings, easy modifications and changes, as needed, and higher levels of operational efficiency. The automation of travel management, through Elaa 3.0, will lead to not only saving time but also cost advantages for the organization.”

Among the benefits for customers include search, select and booking of employee trips as a self-service, as well as a streamlined and swift digital approval process seamlessly regulated with pre-configured internal travel policies.

“With real-time tracking of booking requests, Elaa 3.0 serves as a revolutionary product in the travel market sector in the Kingdom,” a statement said.

Elaa’s highly secure and automated platform aims to redefine corporate and government travel for the new era. Elaa, meaning “trusted adviser” in Arabic, has activated a suite of internal training programs to familiarize customers on the new models that will be implemented.


Entertainment hub ‘Xtreme Play’ opens in Jeddah

Updated 26 November 2020

Entertainment hub ‘Xtreme Play’ opens in Jeddah

Xtreme Play, the newest children’s indoor games hub in Jeddah, is offering visitors never-seen-before inflatable attractions, available for the first time in the Kingdom. The family-friendly entertainment center is spread over an area of 2,500 square meters at the Sultan Mall complex on Prince Sultan Street.

Xtreme Play consists of two main sections, namely the Trampoline Main Arena and Inflatable Ninja Warriors. The Trampoline Main Arena consists of several free-jumping zones, including a dodgeball and volleyball court, trampoline basketball court, slam dunk area, and airbag jump, while the Inflatable Ninja Warriors area includes different action games, such as bouncing, jumping, climbing, dodging, foam pit, sliding, maneuvering challenge and sledding challenge. The inflatable equipment has been brought in from specialized international gaming manufacturers and is suitable for children aged six and above.

The center has three halls — all designed in an attractive modern style — that will be used for hosting birthdays parties and events, as well training sessions by instructors specialized in judo, karate, taekwondo, ballet, gymnastics and other sports.

The center is well-equipped for school trips and corporate events. It has an upper viewing lounge overlooking a park, where visitors can enjoy food and drinks. Events for adults and Ninja Warrior tournaments are also held in this area. The management has ensured that all games are completely safe and that children are not exposed to any hard surfaces, which can lead to injuries.

Khalid Souri, board member and CEO of VIM Entertainment Company, which owns Xtreme Play in Jeddah, said: “The launch of the Xtreme Play center promotes the family entertainment industry in Jeddah, and provides world-class indoor entertainment services to all ages, the likes of which are available only in the world’s finest cities.”

He added: “We aim at making the Xtreme Play visit a unique experience for all family members, as it combines entertainment and safety at the same time. We also aim to expand in the rest of the Kingdom’s cities and provinces soon.”