Regional brands join the fight against breast cancer

Bahrain-based label Noon by Noor curated a pink edit with a portion of sales going to charity. File/Getty Images
Short Url
Updated 20 October 2020

Regional brands join the fight against breast cancer

DUBAI: October is breast cancer awareness month and in light of this, a number of regional labels are showing their support by way of charitable initiatives that see a portion of the proceeds of their sales being donated to different organizations.

Among those brands is the rising Saudi label Honayda. “To all the women who have fought breast cancer  and to those who are still fighting it, you are champions,” wrote the brand’s designer Honayda Serafi on Instagram, adding that she has joined the #PinkMovement initiative to help spread awareness about breast cancer and to remind women to routinely get check-ups for early detection.

Bahrain-based label Noon by Noor, which was founded by cousins Shaikha Noor Al-Khalifa and Shaikha Haya Al-Khalifa have curated “The Pink Edit” on the brand’s website, which features a selection of draped gowns, tunics, T-shirts, trousers and cropped jackets in varying shades of rose. 

The edit was launched in collaboration with Think Pink, a breast cancer society in Bahrain. Shoppers are invited to purchase their favorite rose-tinted pieces throughout the month of October, with 10 percent of proceeds going to Think Pink. 

Also raising awareness about the disease and the benefits of early detection is Kuwaiti accessories label Marzook. The handbag brand, which is known for its over-the-top, orb-shaped clutches, is offering 15 percent off on all of the pink-hued Marzook bags on their website and donating to support various giveback programs. 

“In celebration of breast cancer awareness month, Marzook wants to take the opportunity this month to celebrate survivors and their loved ones and raise awareness around the importance of early detection and screening,” wrote the brand on Instagram. 

Featured products include a crystal-embellished pink clutch, a crystal orb bag and a lucid, circular purse among others.

Other fashion and beauty brands continuing their efforts to support the cause and put a spotlight on the issue include the likes of Ralph Lauren, Estée Lauder and Beautyblender, among others, by launching products, capsule collections and pop-up shops to donate funds to organizations such as the Breast Cancer Research Foundation.


Pop star Rita Ora ‘embarrassed’ after breaking London lockdown

Updated 01 December 2020

Pop star Rita Ora ‘embarrassed’ after breaking London lockdown

LONDON: British singer Rita Ora apologized on Monday for breaking coronavirus lockdown rules after holding a 30th birthday party with friends in a London restaurant.

Writing on the social media platform Instagram, Ora called the party, which took place on Saturday in Notting Hill, west London, a “serious and inexcusable error of judgement.”

“It was a spur of the moment decision made with the misguided view that we were coming out of lockdown and this would be OK,” Ora wrote on Instagram.

“I feel particularly embarrassed knowing first hand how hard people have worked to combat this terrible illness.

“Even though this won’t make it right, I want to sincerely apologize,” she added.

London police confirmed that officers had been called to Notting Hill over a breach of Covid-19 regulations.

“Officers continue to assess the allegations and are liaising with the local authority regarding a potential breach of regulations at the premises. Enquiries continue,” a Metropolitan police statement said.

The singer of hits that include “Let You Love Me” and “How to Be Lonely” has volunteered to pay a fine.

Police in England can issue fines of up to $13,352 for breaches of the lockdown curbs.

England was placed under four weeks of restrictions to stop the spread of coronavirus in November. Restaurants and pubs were among businesses affected.

The Sun newspaper published photos of Ora and other celebrities arriving at a restaurant.

“It’s important that everybody in society sets an example by following the rules - that is for every member of the public, including celebrities,” the Prime Minister's official spokesman said.

“But it’s up to police to decide what action to take.”