What We Are Eating Today: Melted

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Updated 23 October 2020

What We Are Eating Today: Melted

A group of Saudi friends with a tasty business idea have found sweet success with their chocolate brownie venture.
The pals launched their project, Melted, in Jeddah four years ago to establish their own brand of brownies and their creations have since proved a hit with connoisseurs of the confection.
Melted offers an array of mouthwatering multiflavored brownies including classic chocolate milk, lotus, peanut butter chocolate, and Arabic coffee while its recently released rich, dark chocolate, raspberry brownie bar adds a fruity twist to the range.
Its signature cookie is chewy, warm, and filled with a mix of chocolate chips and Melted also produces seasonal flavors such as birthday blondies, and colorful vanilla fudge bars. In addition, its Karak bars are a cakey combination of black tea, cardamom, and cloves infused with sweet notes of cinnamon.
All the bars are served in jars with the customer’s name printed on the side.
For more information visit Instagram @melted.sa


Startup of the Week: The Vegan Street: Helping people maintain a healthy lifestyle

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Updated 01 December 2020

Startup of the Week: The Vegan Street: Helping people maintain a healthy lifestyle

  • Theirs is the first Saudi restaurant to be approved by BeVeg, the world’s leading vegan certification company, which has a single measure to standardize vegan claims worldwide

Vegan dining options in Saudi Arabia are in demand, with many restaurants and cafes catering for this diet and offering plant-based alternatives to animal products.
Vegans in Jeddah have been celebrating this month’s opening of The Vegan Street, which is located next to Jarir Bookstore on Sari Street.
It offers scrummy sweet and savory items such as cauliflower buffalo wings, mushroom pizza, a plant-based burger, raspberry biscuits and cinnamon rolls.
The Vegan Street story started in the middle of this year with three young Saudis who were interested in taking up a healthy and balanced lifestyle in terms of physical movement, such as yoga, as well as meditation and nutrition.
Theirs is the first Saudi restaurant to be approved by BeVeg, the world’s leading vegan certification company, which has a single measure to standardize vegan claims worldwide.  
The team behind the restaurant believe that humans are an integrated system of body, mind and soul.
“The restaurant provides options that address all senses, soulful food that fills the belly and heart too,” the owners told Arab News.
The vegan market is somewhat new in the Arab world, and the challenge facing the entrepreneur in this field is making high-quality products at a reasonable cost and at a price point that caters to most customer segments.
“The goal is to help people find options that meet their needs outside the home and in the midst of their busy lives,” the restaurant’s owners said.
The team started off with nine items on the menu and are now in the soft opening phase. They are looking to get closer to their customers in terms of awaiting their suggestions and taking every note, idea and evaluation received into account.
The inspiration for the restaurant is the people who seek to bring more well-being into their lives. “It is not only a place that serves delicious food, it’s more than that. It is built from street life and to it. A community seeking well-being.”
The demand for vegan options has been increasing recently in terms of balancing one’s health.
There is also the added benefit of achieving sustainability and preserving the planet and environment in line with the Kingdom’s Vision 2030 reform plan and G20 projects for a more sustainable future, a healthy life and a planet full of kindness and compassion, they said.
“We always remember that people never forget how you made them feel,” the restaurant team said. “The street food concept is based on simplicity, ease of finding and reasonable pricing, with an unforgettable taste. The menu will be expanded based on requests and suggestions, so that this place is for everyone and this community exists for everyone who wants to belong to it.”