What We Are Buying Today: Mayassem

What We Are Buying Today: Mayassem
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Updated 24 October 2020

What We Are Buying Today: Mayassem

What We Are Buying Today: Mayassem

Start the day off with a fresh scented soap to make your morning perfectly splendid. Mayassem is a Saudi brand for handcrafted soap bars, inspired by a love of nature.
Manufactured soaps usually come with the familiar scents and colors but Mayassem’s calming smell and marbly, sparkly look is really appealing. Most importantly, their soaps are made of 100 percent organic ingredients, including high-quality oils, clay and butter.
The colors used in the soaps are extracted from natural ingredients, such as turmeric, coffee, and moringa to give orange, brown, and green. The soaps are beautifully topped with bath spa salt, rose  petals, and herbs.
Satisfying all the senses, the texture of the soap is very soft on the hands. The soaps are available in a wide range of fragrances that are seasonal or limited editions, including citrus, fruit, musk, cardamom, oud, lavender, floral and more.
The signature soap is their avocado, made of avocado, aloe vera, camel milk, honey, turmeric, oats and walnut shell powder. It leaves your skin well moisturized, clean, and naturally scented — it is so good it is almost edible.
They even have a vegan collection, but all their other soaps contain honey, camel milk or homemade yogurt, in addition to the organic oils that give you a great natural moisturization. For more information visit Instagram @mayassem_suds

 


Kylie Jenner spotted in Amina Muaddi designs  

Kylie Jenner spotted in Amina Muaddi designs  
Updated 17 June 2021

Kylie Jenner spotted in Amina Muaddi designs  

Kylie Jenner spotted in Amina Muaddi designs  

DUBAI: Jordanian-Romanian designer Amina Muaddi has been the Kardashian-Jenner clan’s go-to designer this week. 

On Wednesday, one of Muaddi's Instagram posts showed reality TV star and entrepreneur Kylie Jenner — carrying her three-year-old daughter Stormi, from her relationship with rapper Travis Scott — stepping out in a pair of white boots by Muaddi called “the Pernille bootie.” The Kylie Cosmetics founder also accessorized her look with the brand’s Pernille handbag from the designer’s newly launched line.  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by AMINA MUADDI (@aminamuaddi)

Earlier in the week, Jenner’s older sister Kim Kardashian shared a series of images with her 228 million Instagram followers of herself in a green suit by French fashion label Jean Paul Gaultier and a daring corset by London-based Spanish designer Luis De Javier, which she paired with Muaddi’s green Karma pumps.

Muaddi’s brand — famous for its signature flared heels — has garnered a loyal following of famous fans, including Dua Lipa, Gigi Hadid, Kendall Jenner, Hailey Baldwin Bieber, and many more. 


US actress Tracee Ellis Ross sparkles in Ana Khouri earrings

US actress Tracee Ellis Ross sparkles in Ana Khouri earrings
Tracee Ellis Ross wearing Ana Khouri earrings. Instagram
Updated 16 June 2021

US actress Tracee Ellis Ross sparkles in Ana Khouri earrings

US actress Tracee Ellis Ross sparkles in Ana Khouri earrings

DUBAI: US actress Tracee Ellis Ross was spotted wearing a pair of gold earrings from Brazilian-Lebanese fine jewelry label Ana Khouri this week. 

Ross, who is known for her role in sitcom “Black-ish,” posted a photo on Instagram on Wednesday championing the Lebanese brand, beloved by A-listers Angelina Jolie, Jessica Alba and Charlize Theron. 

In the photo, the 48-year-old can be seen wearing a mustard-colored Valentino skirt with cut-out floral motifs, a sleeveless, sequined turtleneck, rose pointed-toe pumps and Ana Khouri’s thick gold hoops. 

It’s not her first time championing the part-Arab jeweler’s designs either. The actress and producer also donned a pair of Ana Khouri earrings to complement her black Schiaparelli gown at the 2020 NAACP Image Awards. 


London Fashion Week: Designer Dahlia Razzook hones in on dresses for Fall 2021

London Fashion Week: Designer Dahlia Razzook hones in on dresses for Fall 2021
Dahlia Razzook Fall 2021 ready-to-wear. Supplied
Updated 16 June 2021

London Fashion Week: Designer Dahlia Razzook hones in on dresses for Fall 2021

London Fashion Week: Designer Dahlia Razzook hones in on dresses for Fall 2021

DUBAI: Dahlia Razzook is an US-Lebanese luxury womenswear designer who was born and raised in Houston, Texas, before moving to London to pursue her studies in fashion design.

During her first year at the London College of Fashion, she was offered an internship at Alexander McQueen. She would go on to cut her teeth at prestigious labels such as Ralph & Russo and Marchesa.

After honing her skills at other design houses, she decided it was time to launch her own namesake contemporary ready-to-wear label shortly after obtaining  her Bachelor’s in “Fashion Design Technology: Surface Textiles.” Thus the label Dahlia Razzook was born.

Dahlia Razzook Fall 2021 ready-to-wear. Supplied

For her Fall 2021 collection, which she showcased digitally during London Fashion Week — which took place between June 12-14 — the designer decided to churn out a perfectly timed lineup of dresses as COVID-19 restrictions ease and we’re able to enjoy a night out again.

Featuring just five pieces, Razzook focuses on stylish, fashion-forward pieces that can transition from day to night with ease. 

The babydoll looks are relatively pared back, sans any kind of embellishment or intricate handiwork, save for a sleeveless black dress with a lace bodice. 

Dahlia Razzook Fall 2021 ready-to-wear. Supplied

The designer relied on comfortable, luxurious materials such as satin and silk as well as feminine colors like red and peach to uplift the offering.

In addition to these ready-to-wear pieces, the designer also offers custom haute couture pieces tailored specifically for her clients.

Razzook first made a name for herself with her Spring 2018 ready-to-wear collection, which was inspired by the Epic of Gilgamesh – a poem from ancient Mesopotamia.

Dahlia Razzook Fall 2021 ready-to-wear. Supplied

According to the designer, the collection was also a tribute to her Arab roots: “It’s also the same place where my ancestors are from,” she said.

The made-in-England collection featured trousers, tops, dresses, cocktail and evening dresses, scarves and accessories that were all either digitally printed and/or exquisitely hand-embroidered from silk, down to the lining.

She showcased the collection during New York Fashion Week, and received praise from prestigious fashion publications such as British Vogue.


Part-Tunisian star Sonia Ben Ammar poised to make her Hollywood debut sooner than you think

Part-Tunisian star Sonia Ben Ammar poised to make her Hollywood debut sooner than you think
Sonia Ben Ammar is almost ready to make her Hollywood debut in 'Scream 5.' File/ Getty Images
Updated 16 June 2021

Part-Tunisian star Sonia Ben Ammar poised to make her Hollywood debut sooner than you think

Part-Tunisian star Sonia Ben Ammar poised to make her Hollywood debut sooner than you think

DUBAI:  It appears that Sonia Ben Ammar is almost ready to make her Hollywood debut. “Scream 5,” starring the part-Tunisian actress, model and singer, has completely finished production, meaning that the hotly-anticipated sequel in the beloved horror franchise is one step closer to hitting the big screen.

This week, co-director Tyler Gillett took to Instagram to reveal that the film is “picture locked.” To the film uninitiated, this means that the edit of the movie is now set as it moves into other stages of post-production. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by tylergillett (@tylergillett)

The post included a photo of Fox’s famed Newman Scoring Stage, where the movie’s score was being recorded, prompting Ben Ammar to comment: “All the feeeels right now (sic),” alongside the pleading face emoji.

In a similar post, the film’s other co-director, Matt Bettinelli-Olpin, announced that the score is also complete, showing a closeup of sheet music.

“Picture is locked and we just finished scoring on the Newman Stage! Thank you so much to all of the amazing artists who have worked so tirelessly on this movie,” the filmmaker captioned the post.

The posts offer a rare glimpse behind the scenes of a project whose details have been kept under lock and key. In fact, the co-directors worked on multiple cuts of the film simultaneously to prevent leaks.

The plot details of the film have also been kept completely under wraps, so it is not yet known what role Ben Ammar will be taking on in the upcoming relaunch of the horror film franchise set to debut on Jan. 14, 2022. 

Paris-born Ben Ammar, along with other young franchise newcomers, joined returning cast members David Arquette, Courteney Cox and Neve Campbell, who are reprising their iconic roles as Dewey Riley, Gale Weathers and Sidney Prescott in the new film. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Sonia Ammar (@itsnotsonia)

It will be Ben Ammar’s first high-profile Hollywood gig as an actress — however, it’s not the multi-hyphenate model’s first foray into the film industry.

Ben Ammar, who is the daughter of Tunisian film director Tarek Ben Ammar and actress Beata, previously starred in Guillaume Canet’s French-language film “Jappeloup,” as well as the stage musical “1789: Les Amants de la Bastille.”


Morocco’s Casablanca to stage physical show at Paris Fashion Week 

Morocco’s Casablanca to stage physical show at Paris Fashion Week 
Updated 15 June 2021

Morocco’s Casablanca to stage physical show at Paris Fashion Week 

Morocco’s Casablanca to stage physical show at Paris Fashion Week 

DUBAI: Moroccan-helmed label Casablanca is among six other fashion houses set to present a physical show during Paris Men’s Fashion Week, the Fédération de la Haute Couture et de la Mode – which organizes Paris Fashion Weeks – announced on Monday.

After two seasons of digital presentations, the hybrid event will return with a selected number of brands showcasing their Spring 2022 collections in person and others presenting digitally from June 22-27.

Casablanca was founded by Charaf Tajer. The menswear, Paris-based label is known for its ultra-wearable clothing made out of luxe silks and cashmeres that is inspired by Tajer’s Moroccan roots. 

His debut runway during Paris Men’s Fashion Week in 2018 was a love letter to his parents who met while working side by side in a clothing atelier in the fashion district of Casablanca.

Besides Casablanca, Dior, Hermès, Bluemarable, LGN Louis-Gabriel Nouchi and Officine Générale are also listed to present physical shows. 

Digital presentations will feature runways for Louis Vuitton, Rick Owens, Dries Van Noten, Loewe, Dunhill, and more. 

Just last week, the Fédération de la Haute Couture et de la Mode announced that Lebanese designer Zuhair Murad will present his Autumn/ Winter 2021 couture collection in person at Paris Fashion Week, among seven other renowned labels including Dior, Azzaro Couture, Chanel, Giorgio Armani Privé, Balenciaga, Jean Paul Gaultier and Vaishali S. 

A limited number of guests will be allowed to attend the physical shows to help curb the spread of the COVID-19 pandemic.