New Hyundai Elantra hits Middle East & Africa market

At the front of the Elantra, the combination of a wide cascade grille, connected to the headlamps and a bold bumper provides a more robust front look. The model recently launched in the MEA region.
Short Url
Updated 28 October 2020

New Hyundai Elantra hits Middle East & Africa market

Hyundai Motor Company has launched its new Elantra, with the latest model now on sale in countries across the Middle East and Africa (MEA) market.

Unveiled during a live virtual ceremony, the seventh-generation of the Elantra has undergone significant changes, and claims to deliver the most progressive in-vehicle experience in its class.

Longer, wider and more aggressive than the sixth-generation model, the 2021 Elantra marks another step forward for the Elantra brand, which first hit the roads 30 years ago in 1990.

Bringing the Elantra to life is the premium finishing to both the exterior and interior, reflected through Hyundai’s “Sensuous Sportiness” design identity.

At the front, the combination of a wide cascade grille, connected to the headlamps and a bold bumper provides a more robust front look. The parametric-pattern cascade grille across the front mask creates a futuristic look while the sharp edge-shaped bumper bottom molding and air curtain intakes are also core features.

The driver can get the feel of a sports car thanks to the low and wide driver-supporting wrap-around structure. At the same time, the 10.25-inch Cluster and AVN integrated display through a single-cover glass provides crystal-clear images.

The model comes in a choice of two powerful gasoline engines, connected with a 6-speed manual transmission and automatic transmission.

The Nu 2.0 MPI has a maximum power of 159 ps/6,200 rpm and a maximum torque of 19.5 kg.m/4,500 rpm The Gamma 1.6 MPI (127.5 ps/6,300 rpm and 15. 77 kg.m/4,850 rpm) is also available.

Occupant protection is enhanced by Elantra’s very rigid structure that absorbs sound and vibration. Drivers and passengers can also take advantage of new technology safety features including a rear occupant alert (ROA) that detects and reminds the driver to check the rear seat doors. It is also equipped with a wireless smartphone charger, helping prevent overheating and offering faster charging.

The Elantra boasts a state-of-the-art infotainment system including a multi-Bluetooth connection, an integrated voice recognition system and the 10.25-inch color LCD with smart navigation.

Bang Sun Jeong, vice president, head of MEA at Hyundai, said: “We are extremely delighted to introduce the all-new Elantra in the Middle East and Africa market today.

“In the last three decades, the Elantra has continued to evolve over its generations with each of the six editions representing a significant step forward in design, style and technology. The seventh generation of the Elantra is no different and one that raises the bar in its segment.

“From top to bottom, the Elantra has been redesigned, making it more stylish and sophisticated than before. We look forward to customers experiencing these unparalleled driving experiences across the Middle East and Africa region in what is one of Hyundai’s most loved models.”

Customers can choose from nine exterior color choices — Phantom Black, Polar White, Fluid Metal, Electric Shadow, Fiery Red, Lava Orange, Intense Blue, Cyber Grey and Amazon Grey.


Ritz-Carlton, Riyadh celebrates Global Customer Appreciation Week

Updated 29 November 2020

Ritz-Carlton, Riyadh celebrates Global Customer Appreciation Week

  • Team members representing each department participated in a citywide series of sales calls, and visual and hybrid meetings

The Ritz-Carlton, Riyadh celebrated the Global Customer Appreciation Week with an event giving the men and women of the hotel a unique opportunity to show their appreciation for the support and continued patronage of the property by the top international and local clientele. 

Team members representing each department participated in a citywide series of sales calls, and visual and hybrid meetings, highlighting the Ritz-Carlton service directly to client offices and local associations.

The sales team expressed their appreciation by surprising their clients with luxurious boxes of handcrafted oriental sweets and travel kits given personally to their offices. The Ritz-Carlton, Riyadh then wrapped up the week with a creative digital invitation, dedicated to their contacts and bookers to the hotel, for a gala dinner experience of its famous Seafood Night at the award-winning venue, Al-Orjouan Restaurant.

“This is an exciting week for the Marriott Family, as we celebrate the Global Customer Appreciation Week. We truly missed our loyal guests and partners and this is an exciting opportunity to regather after the tough situations caused by the global pandemic. As always, we pledge to provide the finest personal services and facilities for our guests to enjoy the warm, relaxed yet refined ambiance at The Ritz-Carlton, Riyadh,” said Mohammed Marghalani, general manager of The Ritz-Carlton, Riyadh.

Located within 52 acres of luxuriantly landscaped gardens, the hotel offers 493 rooms and suites, 5,800 square meters of meeting and event space, and numerous onsite fine-dining options. It is prominently situated next to the Diplomatic Quarter and adjacent to the King Abdul Aziz Convention Center, one of the largest in the region and host to international summits and conferences.